Port of San Diego’s Post

Don't just build a product, build a brand world. I've been reading Brand Mysticism by Steven Grasse & Aaron Goldfarb, the branding minds behind the worlds of Hendrick's Gin and Sailer Jerry Rum. How do you build your own brand world? 1️⃣ Start with your product & 15 mins 2️⃣ Brain dump everything that comes to mind when you expand the edges of your product's "box." Just flow... 3️⃣ Do this with each of your key ingredients, elements of your founder story, etc. 4️⃣ Build a mind map of these wider and wider associations 5️⃣ Then build it into the fundamental framework of your copy & creative. Product = Seasoning with dates from the California Desert Associations: Desert roadtripping, Palm Springs, Joshua Tree, Palm Springs in the 60s, old cars, date festivals, retro hats, postcards, family trips... You get the point. My client, Desert Dust leaned in with me, and built a world. And I'm beyond excited to share this world with you. #brandmysticism #brandbuilding #cpgbrands #cpg #brandworld #desert #california

Excited to share our latest monthly newsletter with you and your clients. Inside, you'll uncover valuable yachting insights and exclusive content, from topics such as preparing your clients' boats for a hurricane to enhancing the superyacht experience for your clientele🛥️ Subscribe to our mailing list to get more tips and tricks to help you out in the yachting world ⚓️ Stay informed, stay connected! #newsletter #yachting #yachtmanagement

The Best Way to Find Public Boat Ramps Near Where You Are by Fraser H Whether you're planning a serene solo fishing trip at dawn or a lively family outing on the lake, the benefits of utilizing public boat ramps cannot be overstated. These facilities support a variety of boating activities and are usually well-maintained to accommodate a high volume of usage.... #boatoperation #boatownership #operatingaboat #owningboats

Check out my #travelblog post in which I continue to explore the wonders of Revere Beach, including a nasty riot in 1920. #newblogpost #Revere #RevereBeach #RevereBeachRiot

Wild Coast 4x4 - Inxaxo River crossing Part of the Wild Coast Extreme 4x4 Adventure 3 to 10 August 11 River Crossings, Mountain Passes, Shipwrecks, Waterfalls & ferry Crossing. From R14 815pp sharing D,B&B. A steep washed away approach with a few big steps and off-camber mud pit with a deep hole at the river that needed packing. A technical river crossing with a rocky bottom, deep holes and large exit steps. Then a steep rocky grade 4 exit with large technical steps that required guiding through. Required a fair bit of packing and road building and then guiding to negotiate this technical section. Diff-lock essential. One vehicle did not check diff-lock was still engaged and slid off into the trees, resulting in a long precarious recovery. After which diff-lock was engaged and the vehicle proceeded up the exit steps. Note: 4x4 vehicle with low range, diff-lock & high clearance required. Note: you will need to be a competent and experience 4x4’er for this Grade 4 route tour. Trennerys Hotel Wavecrest Beach Hotel & Spa Kob Inn Beach Resort White Clay Resort Serendipity Beach Cottage Cebe Please Note: We are flexible with tour Bookings - ie. You can join a tour at the first night accommodation and depart from the last night accommodation, to reduce travel time etc. - in this case join in Trennerys Hotel, depart from White Clay Resort, Coffee Bay. https://lnkd.in/dfsqwMs8

🚤 ⚓ Check out our latest blog post on “How to Simplify Your Boat Lift Search” 🌊 Expert tips and tricks to make finding the perfect boat lift a breeze. Read now at: https://ow.ly/V3Jj50Qxxqc #HurricaneBoatLifts #BoatLiftSearch #BoatingTips

This winter, why not add 'Finding your perfect home' to the seasonal fun? From sipping hot chocolate to building snowmen, let's make house-hunting a cozy and memorable part of your winter adventures. Your dream home is out there, waiting to be discovered. Reach out to start the search today! #shoreline #ctshoreline #shorelinehomes #bestrealtorshoreline #toprealtorshoreline #toplistingsagent #bestlistingagent #williamraveisrealestate #Jennifergurnellrealestate #yourshorelineconnection

Best Beaches in Key West, Florida

Best Beaches in Key West, Florida

Best Beaches in Key West, Florida