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While some marketers are scrambling to make each dollar go the extra mile, Caroline Chulick, Head of US Marketing at Hill's Pet Nutrition, found a solution. The winning strategy? A fusion of brand and demand. She shares how she drives more ROI by intertwining brand-building efforts with product-specific initiatives in this interview: https://lnkd.in/ermuxEJs #BrandDemand #BrandDemandSeries

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Robert Sanchez

Marketing Director | MBA in Marketing/Management

2mo

Good point!

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