PROVEN Skincare’s Post

One of the topics we have been working on this year has been customer centricity. I have been able to understand the importance of this positioning and I have seen different pioneering companies when it comes to this. 👌 👌 Customer centricity means to put the customer in the center of our marketing strategy and sales strategy. It is important to anticipate his needs, listen to his feelings and feedback from him. 🎯 🎯 Ignoring this can give the opportunity to the rivals to transform the industry, get your customers and risk the company to fail. ❗ ❗ I want to share with you the example of L'Oreal Paris, who has opted for innovation and artificial intelligence to give its customers the best possible experience. Specifically, the French multinational has launched L'Oréal Perso, a smart app through which customers can, for example, try different makeup bases to find their shade without having to go to the physical store or create their own shades. 📲 📲 The objective of this application is to offer all citizens of the world the best of beauty in terms of quality, effectiveness, safety, sincerity and responsibility to satisfy all beauty needs and desires, in a universal and simple way. 🔝 🔝 https://lnkd.in/d7Vvg89d #customercentricity #loreal #lorealperso #needs #innovation #artificialintelligence

Sephora gets it: It's more than makeup. It's inclusive self-expression and joy in the experience. Their brand experience is clinically mapped across channels and environments. They’ve been a market leader of in-store experiences and are now aiming to bring that into the digital world. What does a clinically mapped experience look like in your space? #brandexperience #customerexperience #customerjourneymap

Chair Seminar with Sarhy Julia, Head of Consumer & Market Insights at Professional Products Division L'Oréal 🌟 Exploring Market & Prosumer Insights with Julia Sarhy During a virtual seminar, the Chair students had the privilege of hearing from Julia Sarhy, Head of CMI at L'Oréal, who provided insightful perspectives on the Professional Product Division (PPD). 📚 The PPD houses 9 brands like Kérastase, L'Oréal Professionnel Paris, and Shu Uemura. L'Oréal has changed its distribution strategy, moving away from traditional salon-centric models to a dynamic omnichannel approach, embracing platforms such as e-retail and direct-to-consumer channels. They were introduced to the significant transformations occurring in the hair care industry, with salons going digital, the emergence of independent stylists, and brands focusing on premium options, scientific advancements, sustainability, and inclusivity. This has led to accelerated growth for L'Oréal and PPD, with Kérastase leading in market share. 💡 There is more focus on the increasing prevalence of curly hair and the need for specialized products and training to take care of diverse hair types. 💇♀️

Thriving on TikTok’s community-based platform, beauty brands like CeraVe and L'Oréal have witnessed exceptional growth in EMV in 2023. With significantly higher EMV on TikTok compared to Instagram, these brands have capitalized on partnerships with TikTok creators and embraced the app’s unique tone of voice, resulting in increased visibility. CeraVe has emerged as the fastest-growing skincare brand, dominating both TikTok and Instagram with its robust strategy, accounting for 85% of its impressive EMV. Meanwhile, L’Oréal has executed a formidable 360-degree approach, leveraging brand ambassadors and TikTok-native creators to generate over 30% of its annual EMV during SS24 fashion month. Dive into Lefty and KARLA OTTO’s latest report, ‘2023: A Year in Data,’ where immersive insights merge with captivating narratives. Explore the data-defined top 10 moments of 2023. Download here 👇 https://lnkd.in/gVsBHZBU #YearInReview #CultureShift #BrandMarketing #influencermarketing #dataanalytics #socialmediamarketing #cerave #loreal #makeup #skincare

We often talk about beauty brands driving technology innovation but this interview with @carney nir shows actual examples of how innovative beauty companies are executing. Orveon Global make sure they: 🎯 Internal agility to ensure fast decisions can be made 🛍 Stay true to your brand values but tailoring that to the platform you're working on 📈 Use data and analysis to drive decision-making rather than going with intuition or experience - the new digital environment has thrown out the rule book! 🦚 Embrace personalisation at the same time as making sure all product innovations have a strong use-case Great article The CEO Magazine Global! #ecommerceinnovation #ecommerce #metaverse #innovation #beautyindustry #skincare #cosmetics #influencermarketing https://hubs.li/Q01-QDJg0

New years approaching and new projects arrive. Unleash Your Brand's Potential: Customization in Beauty Solutions Ever wondered how to stand out in the bustling beauty market? Customization is your answer. At Chemco, we bring you contract manufacturing/private label beauty solutions that let your brand shine. Imagine skincare products tailored to your brand ethos. Or hair care lines that speak your brand's language. This is not just about products. It's about creating experiences. Experiences that resonate with your unique audience. Customization is the future of e-commerce. And in the luxury beauty sector, it's already a game changer. We help you navigate this journey. From concept to delivery, we're with you. Our solutions are backed by market research and trends. Ensuring your products are not just unique, but also relevant. Let's redefine beauty together. #UnleashPotential #ecommerce #digitalmarketing

Luxury beauty brands are partnering with L'Oreal for growth. Through innovative product launches and marketing campaigns, they are able to reach a wider audience and drive growth in the luxury beauty segment. #beauty #luxury #loreal

“Human beings are very similar around the world. Their intrinsic desires are very similar. They live in different contexts, but digital, mobile and connectivity is leveling people.” That's according to L'Oréal's Lex Bradshaw-Zanger, who we spoke with on marketing strategy and brand-building in a mobile-first environment, managing identity across a fragmented marketplace, and tapping into retail data insights in a market ripe for growth. #digitalmarketing #firstpartydata #retaildata

Despite consumers' willingness to splurge on beauty products, beauty advertisers are not on the same page. Some categories are pumping the breaks, like bath & shower products, which decreased its ad spend by 39% YoY. Other categories, like skincare, cosmetics, and deodorant, are increasing their budgets, collectively investing $908mm! Why the mixed signals? Here's what MediaRadar, Inc.'s data reveals.👇 #beautyindustry #advertising #adtech

Despite consumers' willingness to splurge on beauty products, beauty advertisers are not on the same page. Some categories are pumping the breaks, like bath & shower products, which decreased its ad spend by 39% YoY. Other categories, like skincare, cosmetics, and deodorant, are increasing their budgets, collectively investing $908mm! Why the mixed signals? Here's what MediaRadar, Inc.'s data reveals.👇 #beautyindustry #advertising #adtech