PURPLE’s Post

Essentially, color can transcend language. #luxury #luxurytravel #luxurydestiantion #luxuryvacation #luxurycurated #hospitality #bahamas #caribbean 

Here's a peak at the New Luxury's top brands from Highsnobiety's latest report New Luxury's New Rules. To learn more, you can download the full paper here: https://lnkd.in/efDfag2d

—— Although luxury and old-money may seem the opposite of sustainable fashion, the ideas converge in their emphasis on high-quality pieces in timeless colours and styles can be worn over and over again for decades, from generation to generation or in the form of being able to have multiple owners. This is where those 2 trends meet with sustainability and encourage second-hand shops for more conscious spending.——

You don't need to watch big brands like Nike or Apple to see a masterclass in customer #storytellingforbusiness. Watch CEO Stephanie Beaulieu, LL.B., MBA invite people into a "blind fashion test" for ecova.co, her #sustainablefashion #startup I LOVED this idea when she shared it in the spring during our 1:1 mentorship call through the McGill Dobson Centre for Entrepreneurship. I'm breaking down why it's brilliant so you can share genius social proof, too. 💕 1) Letting customers share, in their words, what they love about your brand is the best #brandstorytelling hack there is. #copywriting 2) On video, while blindfolded?! Perfect for visual-first #storytelling on Instagram, where this has captured more than 3,400 views so far. 3) Stephanie is SO CLEAR which five elements her customers value about her eco-cashmere, and she's serving them up on a platter: ✅ ✅ Access and quality: The cashmere is made by the same manufacturer as luxury brands. ✅ Reduced costs: Ecova customers pay a fraction of what luxe labels charge. ✅ ✅ Aesthetics and sensory appeal: Everyone's swooning over the softness and lightness when they touch her cashmere. #messaging so much easier when you've taken the time to identify EXACTLY which customer needs your brand satisfies. 👌 #smallbusinessmarketing #impact #values #knowyourcustomer #entrepreneursuccess

This is basically exactly what I want from my video feed. ▪️Discovering interesting content from people I don’t already follow. Most of the “suggested” content on the LinkedIn main feed is annoying and low quality. This is content I didn’t know I wanted. ▪️It’s relevant. This is about marketing and brand, which I am interested in! Another thing LinkedIn is generally not good at. ▪️Good balance between quality and authenticity. A lot of the content I see in the feed is from big publishers - it’s hyper polished. Stuff made by regular creators is more authentic, but often doesn’t have anything interesting to say. This video manages to be informative and engaging without the corporate try-hard vibe. More like this please LinkedIn !

As part of studies at Les Roches we were privileged to participate in the "Essence of Luxury" conference, organized by Serandipians. Philippe Montigny Nathalie WOUTERS-REMY Simon Nyeck Alberto Cavalli Katja Graisse - different speakers with different backgrounds around one topic: #EssenceofLuxury #Singularity and #Excellence, #Promise and #Fulfillment are at the core of luxury brands, their success. The essence of luxury brands lies in creating and maintaining a brand's singularity, an infinite value that requires a harmonious blend of tradition and innovation, craftsmanship and technology, authenticity, and adaptation, commitment to #socialresponsibility. 

Have you ever wondered how we make our luxurious desk accessories? See the link below to a video detailing the meticulous process that goes into each and every piece. #elcasco1920 #elcasco #handmade #quality #luxurydeskaccessories

Ethical Elegance: Each sparkle in our natural diamonds tells a story of responsible sourcing and sustainable practices. Join us in celebrating the beauty of conscious luxury. www.kirangems.com #EthicalDiamonds #SustainableLuxury #ResponsibleSourcing #Kirangems #Onlynaturaldiamonds #Diamondtrends #Diamondsareforever #Luxurytrends

Swatch group is teaching us yet another time how to do brand extension and brands promotion this time between BLANCPAIN luxury watches and their iconic timepiece Fifty Fathoms and Swatch. Beautifuly executed. What can we learn from Swatch group in the hotel sector? Can we think of making a hotel concept based on the principles of the Sistem51 movement? Just dropping an idea 💡 #hotels #newconcept #swatch #blancpain

From Highsnobiety's latest report New Luxury's New Rules. Here's a peak at the New Luxury's top brands. To uncover more, you can download the full paper here: https://lnkd.in/efDfag2d