PURPLE’s Post

A special invitation from our Board Secretary and Education Committee Co-Chair, Justin R Lockhart, MA., to join us this Wednesday at the San Antonio LGBT Chamber of Commerce Coffee & Commerce! Sharon Gutierrez will be presenting on: 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz

Just in time for the end of 🌈 Pride Month, our friends at LGBTQ+ Victory Institute released their 2024 "Out for America" report. It is packed with insightful stats and data visualizations. We're happy to share it while highlighting a few notable findings: • Every state (plus Washington, D.C.) has at least one out LGBTQ+ elected official serving, totaling at least 1,303 LGBTQ+ elected officials nationwide. • Along with the good news, a caveat: At least 38,193 more LGBTQ+ people must be elected to achieve equitable representation. • Of particular interest to our mission: There are currently 235 LGBTQ+ state lawmakers (and only Louisiana, West Virginia and Idaho have no out legislators). Follow LGBTQ+ Victory Institute or go to https://lnkd.in/ehJwd25S to access the full report Of course, we acknowledge we must keep fighting for justice and fairness, but we also welcome this opportunity to celebrate milestones of progress. 🌈 Happy Pride!

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

Go RVing has released its October 2023 Trends Report which focused on the increasing LGBTQ+ presence in the outdoors, the bigger picture of LGBTQ+ spending power, the shift to community-centric product development, and the importance of inclusivity in the RVing community. The report states that there has been a 55% increase in TikTok posts about LGBTQ+ travel over the past year, there is $1.1T estimated spending power of LGBTQ+ consumers in the US, and that 70% of non-LGBTQ+ Americans believe companies should support the community through hiring and advertising.

"LGBTQ+ designers bring a wealth of diverse experiences and perspectives to the table, which naturally leads to more inclusive design solutions. They’re often more inclined to challenge the status quo and question established design conventions, which can really drive innovation in the field." As we wrap up Pride month we sat down with San Francisco Principal Enrique Sánchez to discuss how LGBTQ+ designers are changing the industry, how firms can support the queer community, and the importance of allies. #Pride #Design #LGBTQIAVoices

Although brands should always authentically support LGBTQ+ individuals, their identities, and the pivotal causes shaping their lives, this study from the US suggests a financial benefit to do so. As we've found in studies at Yonder, people do rally around brands that support social causes that are deeply important to them. It will be interesting to see which brands which become trailblazers and reap the rewards for their commitments to LGBTQ+ people #brandidentity #lgbtq #research #advertising

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX

The LGBTQ+ community has made a lasting impact on the world of tech, and we have a responsibility to recognise their contributions to the tech landscape of today. Learn more about five influential figures in the history of tech with OneAdvanced’s latest blog: https://bit.ly/3wX26du #pridemonth #lgbtqhistory #techhistory

Over the years, I've had the privilege of working closely with my DEI clients, consistently championing the idea that Diversity, Equity, and Inclusion isn't just about empathy; it's a solid business strategy that translates into real profits. Now, this enlightening study showcasing the remarkable impact of LGBTQ+ representation in advertising taking about the same. This survey, involving 2,300 US adults, unambiguously reveals that consumers actively seek out brands that align with and endorse the LGBTQ+ community. Witnessing this trend is truly heartwarming; it's not just diversity and inclusion being valued, but customers are ready to shift their loyalty if these values aren't upheld. Let's stand firm in our quest for amplified representation and inclusiveness in the business. It's a win-win: great for business and a stride towards a fairer society. Our journey continues, hand in hand! 🌈🤝 #DEI #LGBTIndia #InclusionMatters #DiversityEquityInclusion #DiversityandInclusion https://lnkd.in/dFvip9bW