PXP’s Post

Vin Farrell from our future-facing production network, PXP, shares his thoughts with Ad Age on the trends that will shape the rest of 2024, along with insights from 36 other industry executives. Discover what he said in the article below!

Don’t Don’t Yourself | Pinterest Pinterest has launched an exciting integrated brand campaign called 'Don’t Doubt Yourself', aimed at shedding light on the things that often make us doubt ourselves and positioning Pinterest as the ultimate antidote to self-doubt. Developed in collaboration with the renowned UK creative studio, Uncommon Creative Studio, this campaign introduces Pinterest as the empowering platform where individuals go to take action and pursue their passions. But what sets this campaign apart is its focus on more than just promotion—it's about analysis too. In an age where people spend a significant portion of their time online, there's a growing sense of disconnection from oneself and personal interests. With this in mind, Pinterest's CMO, Andréa Mallard, underscores the platform's unique position as a sanctuary from the noise of social media. It's a space where users can focus on doing rather than just consuming, where likes take a back seat to genuine exploration, and where individuals can plan their lives and pursue new experiences free from judgment. This professional campaign, titled 'Don’t Doubt Yourself', debuted in September 2022 in Germany, the United Kingdom, and the United States, marking a significant milestone in Pinterest's ongoing commitment to empowering its users. #pinterest #marketingcampaign #brandempowerment #digitalmarketing #analysis #inspiration #storytelling #brandstrategy #digitalmarketing #marketinginspiration #connections #community #letsconnect  #valuesinadvertising #selfdiscovery #advertising #creativecampaigns #brandstrategy #marketinginsights #socialmedia #contentmarketing #empowerment #campaignlaunch #innovation #onlinepresence #consumerengagement #marketingtrends #brandidentity #creativity

Substack is having a bit of a moment with creators right now. With the rise of long form content, Substack provides creators a platform to curate their interests and share a deeper look at their thoughts. My favorite follow is #Cocomocoe who I started following on TikTok for her social media trend forecasting insights. Her Substack dives into creator economy trends you should know about 6 months or so before they happen. Her latest Substack discusses how genZ is tapping into platforms like Snap Inc. and Pinterest as their primary social media platforms. Coco notes that genZ is dealing with metrics burn out so platforms like Snap and Pinterest offer ghost metrics that don’t focus on views and likes. Overall this is a fantastic read if you’re a social media marketer or someone who works in the creator economy space. Tap in for Coco’s Substack here 👉🏾 https://lnkd.in/g4HdHvTy And stay tuned for my Substack which will be dropping 🔜 Genuinely curious if anyone else here is on their Substack journey? I’d love to hear more! #substack #creatornews #creatortips #newsletter #socialmedia #socialmediatrends #news

PSA: Stop dismissing platforms just because you’re not on them. I learned in a recent issue of John Dick's CivicScience newsletter that as many as 60% of U.S. adults ages 18-24 are using Yahoo at least monthly. Yes, you read that right. 60% What's more, Yahoo's frequent user base skews Gen Z and Millennial, with email and sports content leading the charge as the primary reasons users keep coming back to the platform. In other words: it's a behemoth. That's something I would not have guessed. And that would have been a mistake. The thing is, I see this same type of mistake happening across many platforms that don't occupy the Meta and TikTok-centric headlines. Take Pinterest for example (500M+ monthly active users). Or Snap Inc. (800M + monthly active users). Or Telegram Messenger (900M+ monthly active users). All three of which are very much growing. I frequently see otherwise smart people completely overlooking these and many other platforms, declaring them "dead," or even worse, referring to them as platforms "you've probably never heard of" (you can rest assured the millions of people using them have probably heard of them). I even see this mistake happening with platforms such as Instagram. I recently read a post on LinkedIn from a smart creator with a large following declaring it "one update away from irrelevance." In fact, the data clearly show the platform has continued to grow and is on track to reach 2.3B users this year. TL;DR: Opinions are great, but numbers are better. So let's do better, together. 🙏 🔗 to the CivicScience report from the must-read weekly newsletter here: https://lnkd.in/gDZrx88V ------ 👋 Hi, I'm Sara, and I help small to midsize brands generate attention, relevance and loyalty with Gen Z audiences by creating community-powered flywheels. 🛞💸 DM me and I'll tell you which platforms you need to know about to increase the attention and awareness footprint for your brand.

Coming back from annual leave can sometimes be a little daunting, particularly in the world of marketing. Upon reviewing our campaigns and accounts, I was thrilled to find that our Pinterest has hit a milestone of 1.2 million monthly views 📈 Launching with a modest 1.6K monthly views on the platform in late August, we're thrilled to be seeing such a great increase within two months. Diversifying our marketing for Nature's Help was a core priority for Q3. Tapping into Pinterest's younger demographic not only aligns with our strategic goals but promises to open up fresh revenue streams as we nurture this new audience. #Pinterest #Marketing #eCommerce

📣 Pinterest is using an AI-based system to identify body shape, size, and form within images to increase representation across related feeds and search results. The Inclusive Product Team partnered with external organizations and experts to develop a body type technology that shapes algorithms to increase representation of both body type and skin tone. The new feature will allow users to find more images that align with their body shape and personalize the search experience. Additionally, Pinterest is launching a Creator Inclusion Fund dedicated to North American creators who share content related to different body types, and spotlighting several size-inclusive brands on its search landing page and within its shopping spotlights. Read more 👉 https://lnkd.in/eZGb_GCB Don't forget to share this with a business that could benefit from this news! #marketing #marketingdigital #business #digitalmarketing #branding #socialmedia #socialmediamarketing #design #smallbusiness #marketingstrategy #pinterest #socialmedianews

BF is over, my inbox has calmed down, my annoyed face has turned upside down and it's positive vibes only from here on in. Which is a really great cue for me to talk about Pinterest a bit more ...📍 You see, one of the things I love about Pinterest is its inherent positivity. What makes it so positive, I hear you ask? ⭐ It's a visual search engine that's full of ideas and inspiration ⭐ People only see the things they are searching for. No scrolling past badly targeted posts and ads! ⭐ People tend to take more positive actions when their user experience is positive ⭐ Pinterest has strict rules on what's allowed and will shut anything down that doesn't adhere ⭐ As a company, Pinterest is excellent at supporting diversity and inclusion Want to include positive Pinterest plans in your marketing next year? Now is the best time to start. Drop me a DM to find out more. #pinterestmarketing #pinterestads #positivemarketing

Inclusivity fosters a more meaningful connection between brands and their communities in turn creating a more positive, inclusive online space. In an era striving for inclusivity, brands like Pinterest are revolutionising user experiences with features that embrace audience diversity. Amplify are proud to have collaborated with Pinterest on projects tackling internet challenges, and we’re huge fans of their groundbreaking tool, empowering users to self-select preferred body types for their picture boards. This initiative highlights the significant role that brands play in shaping perceptions of body image and fostering inclusivity online. By leveraging their platforms to promote diversity and empower users, brands can make huge waves in creating a more positive and inclusive digital environment while also enhancing the overall user experience. Read more about their new feature, here: https://lnkd.in/e-fPAN6m _____ #creativity | #design | #community | #content | #collectives | #brandexperience | #experientialmarketing | #userexperience | #inclusivity | #pinterest

Check out this article I contributed some thoughts to! 👇🏿

There have been a lot of misconceptions A lot of misconceptions about Pinterest being only suitable for business owners (those in the fashion industry to be precise) not service providers. That is the reason why most service providers always shoot themselves on the foot by running away from a platform that is easy to thrive because it is not saturated. “But, how would I thrive on the platform?” By first being on it, knowing how to use it and being consistent on it. “How would they be able to text me to patronize me?” The same way they are able to patronize you on other platforms. Through your contents. “How can I pitch myself on this platform?” Your Pinterest Account and Pins(Contents) represents who you are. Whatever your Pinterest Account says is what they will know you as. “How can I even create contents for people to engage with on such platform as a service provider?” You can by making Canva your best friend. “Okay, after creating contents now what?” Now, you keep creating needed content and be patient. Patient is a virtue. Are you ready to give Pinterest a try or a try again? (For those who have tried using it but ran away because they didn’t know how to use it). Dm THRIVE and let me help you thrive. Happy New Week Ps: This week will be a screen recording week because I want you to see what people are getting from this platform called Pinterest. #pinterest #pinterestmarketing #thrivetogether #socialmediastrategy #newweek