Rachel Schallom Lobdell’s Post

Consistency is key 📈 Since January I have been posting just twice a week for my client, who previously was only managing 2-3 posts per month. Yes not everything gets super high levels of engagement. And we have had some tumbleweed to start. But that is all part of the journey! 👉 You cannot turn things around overnight. But making that commitment and following a strategy that speaks to your target market is what pays off in the longer term. #socialmediamanagement #socialmediamanager #socialmediatips #socialmediamarketing #marketingtips #marketingadvice #socialmedia #socialmediastrategy #instagramtips #digitalmarketingtips

We're asking too much of customers in the first interaction. It's like asking them to get married on the first date! Let's stop expecting instant commitments from our audience and start building genuine relationships instead. We've all seen it: transactional ads that burn cash and don't build lasting relationships. It's time we pivot away from those lazy, paid-only media strategies. Instead, let's embrace a new formula: Content > Community > Commerce. Creating content that brings people together and builds genuine connections will naturally lead to long-term growth. By shifting to owned media, we can control our story, build trust, and form a loyal community that extends beyond one-off sales. What are the best examples of owned media strategies that you've seen? #OwnedMedia #ContentMarketing #RelationshipMarketing

Here is that graphic again!! But, why is this so important? Small businesses don't necessarily have the resources or confidence to throw a budget behind ad spend. To grow organically on social media takes a solid strategy, hard work, consistency and discipline... All while you run your business. Encourage your network of people to do these 4 steps to help increase your engagement. One in particular which usually is the last to be done, is COMMENT. Adding comments allows others to feel secure in asking questions, allows the business to respond and reply and it starts to build a community of advocates for their brand. Don't be afraid to comment and ask questions, these 4 small gestures can really change the reach a small business can have organically. #likeforlike #boostyourbusiness #engagement #socialmedia #supportlocal

Are you tired of struggling to get your message heard in the digital age? Do you want to take control of your brand's narrative and make a lasting impact in the media landscape? Look no further – we have the solution you've been searching for! Introducing Release Media – Your Premier Media Release Platform Release Media is revolutionizing the way businesses, PR professionals, and individuals share their stories with the world. Our platform is designed to empower you with the tools and resources needed to craft compelling narratives and effortlessly distribute them to the right audiences. Whether you're looking to launch a product, announce a milestone, or share industry insights, Release Media is your go-to partner for success. Why Choose Release Media? Effortless Storytelling: Our user-friendly interface allows you to create and format your media releases with ease. No more technical headaches – just focus on telling your story. Wide Distribution: Reach a global audience with our extensive network of media outlets, journalists, and influencers. Your message will land in the right hands, every time. Media Analytics: Gain valuable insights into your media releases' performance with our comprehensive analytics tools. Understand what works and refine your strategy for maximum impact. Time-Saving Features: Streamline your PR efforts with automation features, saving you precious time and ensuring your message is delivered promptly. Affordable Plans: We offer flexible pricing plans to suit businesses of all sizes, from startups to enterprises. You'll get the best value for your investment. Ready to take your PR game to the next level? Sign up for Release Media today and start making waves in the media landscape. https://lnkd.in/ghEASyXU Don't miss out on the opportunity to elevate your brand and tell your story like never before. Join the Release Media community and experience the future of media releases. Got questions or need assistance? Our team is ready to give you support. Are you ready to make headlines? Join Release Media today and become a storytelling sensation! #FreelanceLife #Ecommerce #ShopLocal #SmallBusinessGrowth #DigitalAgency

Are you ready to transform your social media relationships? No matter your industry, remember: you're in the relationship business 🤝 Modern connections between brands and consumers thrive on social media, but here's the harsh reality: those relationships are on thin ice 👀❄️ Here are some eye-opening stats: 🌟 63% acknowledge ads keep social media free, yet 59% say there's too much advertising. 🌟 52% are tired of self-promotional brand content. 🌟 1 in 3 would prefer zero brand content. ....But fear not! We're here to help 👋 Imagine if your content was actually enjoyed on social media—transforming mere tolerance into genuine engagement ..because that's where the gold lies 💫 Ready to turn the tide? Let's chat. 💬

Does your company follow the 4-1-1 rule for social media posts? It should. Why? If your company only shares CTAs for the products and services you sell, the fatigue of repeated pitches will usually have those scrolling through their feeds just keep scrolling past yet another pitch from you. Remember: Social media is pre-funnel activity to let future customers "get to know you," like you, and someday do business with you. Here's the formula: For every 6 actions - - 4 - Likes and Shares of existing content on the channel - 1 - Post of original content by you about your company, an outstanding employee, a public service activity, etc. (Soft sell) - 1 - Post promoting a product or service with a clear Call to Action (CTA) Lastly: Video > Imagery > Text Only. As always, "Be Memorable!"

What do publicists actually do? This is a question I get a TON! So, I figured why not go into detail about it 😎 There are lots of different publicists, but for the most part — we, (I), pursue “organic” press opportunities. This means that I don’t pursue paid Ads and instead rely on my relationships with media contacts & my understanding of newsworthy story angles to secure press features. This type of media coverage allows audiences to connect with brands on a much deeper level…because it doesn’t. feel. salesy. People aren’t stupid. We know when we’re being sold to! The way that I think about organic press is, you get to nurture relationships with your audiences on a mass scale, create a strong brand image, and inspire a positive buying culture as a byproduct of your new brand awareness. For the full article, go here 🤗 https://lnkd.in/dFbK8MeQ

Approval processes for social media posts don't have to be a source of frustration! Done right, approvals ensure quality. They help maintain a consistent brand voice, avoid PR issues, and even benefit social media managers by catching errors. Done poorly, it's a bottleneck that stifles creativity and leads to bland content. Approvals should be a breeze. Clear guidance, catching typos and mistakes, and offering an outside perspective are all crucial. Get approvals quickly! Aim for a reasonable turnaround time. Think of it as a partnership. Approvers and social media managers should work together. Balance is key. P.S. Here's a picture of me with my mom from my short weekend visit to my parents' place last week. #SocialMediaManager #SocialMediaMarketing #ClientServicing #LinkedInforCreators

Do you have a newsletter, but the subscriber base is not growing? It's completely normal, as it's super tricky. That said, here are 15 innovative methods to promote your newsletter and grow your subscriber base 👇