Roblox’s Post

🕹️Big news! Netflix has entered the Roblox virtual world with “Nextworld”—a gaming platform featuring iconic Netflix series This presents a significant case study in cross-platform brand partnerships. — Best Practices for Executing Brand Partnerships in Gaming 1️⃣Select the Right Partner Choosing a partner whose platform aligns with your brand's image and audience is crucial. Netflix and Roblox share a common interest in storytelling and entertainment, making their partnership a natural fit. Brands should seek partners that complement their strengths and share similar values and customer bases. 2️⃣Focus on Quality and Authenticity When translating popular content into new formats—like turning a TV show into a game—maintaining the authenticity of the original content is key. Fans of Netflix shows have expectations about the characters and storylines; meeting these expectations within Roblox helps ensure the partnership feels genuine rather than purely promotional. 3️⃣Continuous Engagement and Updates The promise of "even more coming soon" is an excellent strategy to keep users engaged. Continuous updates and new content additions help maintain user interest and excitement, encouraging regular visits back to the platform. 4️⃣Utilise Feedback Loops Engaging with the community to gather feedback and adapt experiences accordingly can significantly enhance user satisfaction. Active community management and responsiveness to player feedback are vital in fine-tuning the experience and ensuring it meets fan expectations. 5️⃣Ethical Considerations and Challenges 📊Protecting User Data In partnerships involving data exchange, especially with platforms frequented by younger audiences like Roblox, it is imperative to handle user data responsibly. Ensuring privacy, securing consent, and transparently communicating how data is used are fundamental to maintaining trust. 🕋Balancing Commercial and User Interests While partnerships are commercially driven, they should also offer real value to users. This balance is crucial in avoiding the pitfalls of overly commercialised experiences that might alienate the audience. 💁♀️Conclusion Netflix's foray into Roblox with "Nextworld" highlights the powerful potential of strategic brand partnerships in the gaming world. By choosing the right partner, focusing on authentic and high-quality experiences, maintaining continuous engagement, and handling ethical considerations diligently, brands can significantly enhance their market presence and deepen consumer relationships. This approach not only broadens the audience but also strengthens brand loyalty and creates a more dynamic market presence. — #Nextworld #NetflixOnRoblox #RobloxGaming #StrangerThingsGame #OnePieceBrawl #RebelMoonGame #StreamingMeetsGaming #VirtualWorlds #FanFavorites #InteractiveEntertainment

This is huge! Here are two quick takes that are now buzzing non-stop in my head: It hands back something invaluable to IP owners: time. This isn’t just about keeping a franchise top of mind to maintain relevance and hype; by creating an always-on world where fans can constantly interact with the IP universe, it allows more resources and effort to be dedicated to flagship territories like series and films. This ensures that these stories are developed with greater care and attention, rather than just rushing to satisfy the constant craving for content. It’s about expanding and creating more touchpoints for compelling narratives that lead to deeper connections. That’s just good business! Moreover, this is an incredible opportunity for creator-led events, such as Squid Craft Games 2 or Hunt & Run, which are deeply inspired by these IPs. These offer a fresh and authentic way to interact with these narrative universes. Such events not only rejuvenate interest and keep the IP relevant but also introduce them to new audiences through the unique perspectives of creators. This fertile new territory allows IP holders to explore their content not just as static entities but as ever-expanding narrative universes, which still seems to be a big thing. By leveraging creators' ability to remix and amplify content, these initiatives forge genuine connections that audiences love. Again, this is awesome!

These types of experiences are such a compelling approach to increase brand equity. They’re tapping into a meaningful audience profile in an immersive, engaging and measurable way. Talk about gamification!

A great start to streaming on Kick for 4Sake client TheRealSlimJadey! In just a short period of time, Jade is currently; 🇬🇧🥇The most watched Female Warzone Streamer in the UK 🌍🥉The most watched Female Warzone Streamer Worldwide With recently becoming a Kick partner, it’s exciting to see what’s next for Jade on the streaming platform! #streaming #gaming

📈 November's Twitch Top 10: A New Era of Livestreaming 🌟 Top 10 Creators that gained more followers on Twitch during November. Discover how simulcasting and platform crossovers are reshaping the Twitch landscape in our latest article. This month, VEGETTA777 led the pack by bringing his #YouTube popularity over to Twitch, while Mongraal leveraged Fortnite OG's popularity to secure the second spot. New #VTuber CreamTheRabbit rose to the 3rd spot thanks to #cs2 and #TeamfightTactics. Strategic moves by creators such as Willyrex and DjMaRiiO highlight the diverse strategies for growth in live streaming. Dive into our analysis to understand how these trends are creating new opportunities and changing the game for content creators: https://hubs.ly/Q02bPnnz0 #LiveStreaming #ContentCreation #Simulcasting

We’ve just released our new comprehensive Q2 2024 live streaming report - download it for FREE here: https://hubs.ly/Q02JyRyt0 Key takeaways from the report include: 1) Live-streaming viewership is up 10% from Q2 2023 to 8.5 billion hours watched, indicating a resurgence in the industry since the post-pandemic dip 2) Action games are thriving in Q2 2024 led by mega-hits like Gacha game Wuthering Waves 3) Kai Cenat has firmly established himself as the most popular streamer of 2024, with 43.8M hours watched in Q2 2024 - that’s 20M more than Gaules in second place 4) Seasonal analysis shows that summer may not be as big of a hit to the industry as we might think, with average viewership sitting at just 500K less than winter For even more insightful analyses, check out the full report at the link above ^^

Yes! Our Q2 2024 Live-Streaming trends report is out! Great insights this past quarter, but 2 of them in particular caught my interest. In my opinion, this is the most important insight of the year. The decrease in viewership share of the top channels, suggesting that viewers are discovering smaller creators and sticking with them rather than spending their time on big channels. Awesome news for small and mid-tier channels as their reach is getting bigger. The second insight is fascinating, as I would have never expected. Viewership during summer does not dip as hard as people would think, in fact, in comparison to winter, the difference is only of 300K viewers during weekends only. Summer is usually the season when people spend more time outside because of the good weather, but that might not be the case anymore, as the difference in viewership is small when compared to the winter time. Great work from Amanda Brooks 🔜 Gamescom and the team for putting together one more comprehensible and actionable quarterly report! Stay tuned for more, follow Stream Hatchet, and find the link to download below.

How can you tackle disruptions to your handle, gameplay flow, and fairness while enhancing player engagement? 💡 In our latest guide, dive into the top pain points and strategies for streaming delay in iGaming ⬇️ #iGamingindustry #livestreaming #streamingmedia #realtimestreaming

Stream this Game Live and Unlock Exclusive Features! Discover how streaming this game live can give you an edge over your competition. With early access, extra skins, and in-game money, you'll always stay ahead. Don't miss out on growing your audience and enjoy the advantages of being a step ahead. Is it worth the extra investment? Find out now! #GameStreaming #ExclusiveFeatures #EarlyAccess #GamingAdvantage #GrowingAudience #CompetitiveEdge #GamingCommunity #ExtraSkins #InGameMoney #GamingInvestment

Dive into The New Streamer 2024 Report! From tailored content preferences to the rise of #cloudgaming, explore the latest insights shaping the future of #streaming . #StreamingTrends #MediaRevolution #ViewerInsights #EntertainmentEvolution #FutureTrends