Roblox’s Post

Part II of Exclusible latest Roblox report is now live 💜 In "Crafting Authentic Experiences," we delve into the art of creating genuine connections with the Roblox audience. Discover how to resonate authentically within the platform and build lasting brand affinity 👀 Key highlights include: - Strategies for connecting with audiences and fostering brand loyalty. - Innovative monetization approaches that align with your brand's values. - Insights on ethical engagement with a younger demographic. Whether you're planning custom merchandise, immersive game experiences, or a permanent Roblox presence, this report is your compass for navigating these waters effectively and ethically. Dive into the report now: https://lnkd.in/dEqXGpJc 🎮✨

Roblox is the next big disruptive opportunity for brands looking to grow 🎮📈 With 1.8 billion visits to branded experiences and 165 billion avatar updates, it has evolved into a genuine virtual world—a second life for Gen Alpha. Those who embrace it will thrive in the future when Gen Alpha enters their income-earning years. While Roblox presents enormous opportunities, succeeding without help is not easy. I have noticed several major brands are struggling to keep their players engaged. Yet, some genuine Roblox creators pull in millions of players with their unique games. This sparked my interest in Roblox's ecosystem, leading me to connect with Lian Pham and discover UGCverse—a creator partnership platform that solves the brand dilemma on Roblox. UGCverse helps brands team up with popular Roblox UGC (User-Generated Content) creators. How does it work? ▪ Step 1: A player hits a milestone in their favorite game ▪ Step 2: They get a discount at your store — a reward for their gaming achievement ▪ Step 3: Your brand sees more virtual engagement and real world traffic ▪ Step 4: Enjoy a boost in loyalty and visibility It is a simple, effective, and safe solution for brands to gain visibility on Roblox. Plus, teaming up with skilled creators can lead to even more unique projects that we cannot yet imagine. The possibilities are endless with a strong, long-term partnership between brands and creators.🎁 #UGCverse #Roblox

Roblox just released a behind the scenes into their Discovery system. This is both a win for game developers as well as a golden opportunity for brands looking to connect with users in the space. Here is a quick run down of what was discussed (full article in link below). 🧠 Strategic Takeaways for Brands: Roblox's Discovery generates over 7.5 billion impressions daily, optimizing content visibility based on three critical metrics: Engagement, Monetization, and Ecosystem Health. 1) Engagement: This metric encompasses how users interact with content, considering aspects like playthrough rate (depth), session length and frequency (length and frequency), retention (stickiness), social interactions (socialness), and user satisfaction (future consideration of joy). For brands, this means creating experiences that are not only engaging and retain users but also encourage social interactions and positive feedback. 2) Monetization: Monetization assesses if users find enough value in an experience to spend money, focusing on payer conversion and revenue per paying user. From what I have seen successful brand experiences on Roblox focus on fun gameplay first which then encourages users to invest, blending seamless monetization strategies with enriching gameplay. 3) Ecosystem Health: Roblox aims to maintain a dynamic marketplace where every creation has the potential to succeed. This involves supporting new and existing creations, fostering a diverse range of content, and encouraging continual investment in content updates and events. Brands can contribute to this vibrant ecosystem by continuously innovating and updating their Roblox experiences. ⁉ What Now? Atlas Creative lives and breathes these platforms and are passionate about helping brands come in authentically. These are just three areas you can focus on to find success. If you are looking to learn more and talk through other best practices to enter Roblox feel free to DM me. https://lnkd.in/ehJQBsVH #Roblox #DigitalMarketing #BrandStrategy #GameDevelopment #MetaverseEngagement

Diverge Launched Limited Edition Backpacks in Roblox Through a Gamified Quest 🎈 Diverge Meta released a collection of 200 Free Limiteds on Roblox, solidifying our community-building strategy. Leveraging a gamified quest that captivated the audience, all items were claimed within one-hour window. Remarkably, participants on average dedicated 15-20 minutes to uncover all the Diverge letters — a testament to the enthralling nature of the quest and our community's commitment.   This strategy exemplifies the power of interactive digital experiences in fostering deep brand connections. By turning the launch into a memorable and engaging adventure, we've provided more than just value through products; we've created a rich, immersive experience that resonates with Gen-Z consumers. The data speaks volumes: the time users spent engaging with our brand during this event exceeds the average duration spent on conventional e-commerce websites. Such a metric indicates a shift in consumer behavior and the potent appeal of integrating narrative-driven elements into online shopping experiences. #DivergeRoblox #FreeLimiteds #DigitalEngagement #CommunityBuilding #GenZ #InteractiveExperience #FashionTech #VirtualEconomy #RobloxCommunity #innovativeretail

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Exciting times ahead for marketers and brands as Roblox continues show how the integration of virtual interactive worlds into marketing strategies is becoming a game-changer, offering a unique and immersive experience for users. "As we navigate this dynamic landscape, the ability to tangibly track the user journey and conversion from the digital realm to real life is more crucial than ever for fostering meaningful fan engagement. The evolution of virtual world interactive platforms like Roblox opens up endless possibilities for innovative and brand experiences." Stay tuned for the next wave of creativity and connection in the virtual space with us Stashlink & FanPro app. #VirtualWorlds #MarketingInnovation #predictions

🤝 H&M has a record of bringing its real-world collaborations to life in Roblox: Stranger Things, Eva Cremers, and to mark Loooptopia’s anniversary last week, Squishmallows, the ultrasoft plush. 🗓 As of January 4th, visitors were able to claim free UGC, the Squishmallows x Rodry-Shoulder Pal. 📈 And with a +42,000 increase in visitors on January 7th when compared with the previous day, Loooptopia is enjoying its highest number of visitors to the experience since its Halloween update in October 2023, according to GEEIQ. 🏃♀️ With only 10,000 units available, these limited items will be available to the community for resale on the secondary market starting February 3rd (after the mandatory 30-day holding period). 🔊 Loooptopia is an example of how brands can leverage Roblox as a communication channel. It’s one that "provides a style of engagement which is more immersive than any other channel in the brand marketer’s toolbox", according to Charles Hambro. Want to know more about the virtual landscape for brands in 2024? Subscribe to our upcoming webinar. Link in comments 👇

🎶🎤🎵 Team got Shorty noms, sharing ‘cause we excited, Walmart Discovered on Roblox, everyone was invited, We built the first utility, not another game for playing,   Roblox users love our brand, that’s what they’re saying.   With these exciting Shorty nods, we’re raising the bar, Roblox creators at the forefront, they're the real star, From UGC to experiences, it's all about creation, Winning these Shorty awards would by a big sensation. 🎶🎤🎵 While my rapping skills definitely need some work, I'm hopeful they compel you to vote for Walmart Discovered on Roblox for these Shorty Awards: 🏆Best UGC: https://lnkd.in/eSDrNubw 🏆Best Interactive Content: https://lnkd.in/eVVJPa4q We don't launch our experiences or campaigns for the awards, but the recognition is always greatly appreciated. Thanks for your support. 🙏🏼 #walmart #walmartdiscovered #roblox #shortyawards #shortys #emergingexperiences #virtualexperiences #metaverse #web3 #innovation #retail #brandmarketing #marketing The team behind the magic: Sawhorse Productions, GEEIQ, Nic Hill, Dan Young, Kimb Luisi, Jessica Weiss, Stephen Dypiangco, Samuel Atkinson, Corey Ellis-Johnson, Brandon Iverson, Charles Hambro, Barney Lynch, Tom von Simson, Kip Welch, Natasha Chater, Susan Alvarez, Jaclyn S., Kim Tunick, Travis Robertson, & our partners at Roblox

Brands are fast embracing gaming platforms to make their presence felt to a highly engaged audience. Roblox is setting the pace with various options for brands (besides advertising). Over the years branded experiences have explored limited-time events, persistent brand worlds and brand avatar merch as means to seed in the brand and attract audiences. With over 70 million Daily active users spread across 180 countries, Roblox is a great place for brands to create immersive experiences. India is still in the nascent stage of adoption but is showing strong growth (40% growth in DAUs over last year) with more and more of the youth taking to Roblox. It's a great time for brands in India to take their first step into the Metaverse and leverage the first mover advantage in the country. And for brands in India that have a global market, it's a great way to reach a highly engaged audience. #metaverse #gaming #brandexperience

Excited to announce that I've partnered with Bloxmetrics, the only platform in the world that provides dynamic statistics on Roblox usage and experiences. Bloxmetrics can single handedly provide brands all the knowledge, data and analytics they need to make the leap into Roblox for 2024. The current statistics are undeniable: -70M Daily Active Users -15M Active Experiences -4.8M current concurrent Users -6.27 min average session length Top Branded Experiences: 1. Vans World - 105M visits 2. Alo Sanctuary - 99M visits 3. Twice Square - 71M visits 4. Sunsilk City - 56M visits 5. Tommy Play - 48M visits 6. Gucci Ancora - 45M visits 7. NARS Colour Quest - 42M visits 8. Spotify Island - 37M visits 9. Festival Tycoon -34M 10. NikeLand - 33M 11. KSI Launch Party - 29M 12. Cartoon Network - 23M Brands who have not incorporated Roblox in their 2024 strategy are missing a huge opportunity. Your future customer base is on Roblox. Exclusible can help you activate them. Check out Bloxmetrics to see what your competitors are doing + DM me to get started. P.S. What’s your favourite branded experience in Roblox? #Roblox #Brands