Roblox’s Post

Time to advertise on Roblex? Hyperpersonalised retailgamification, I wonder can I advertise my skins?🤔 #ugc #virtualretail #media #genz #digitalmarketing #metaverse

Virtual billboards in the Roblox metaverse have sparked a debate about balancing monetization and user experience. While the pressure to generate revenue is understandable, intrusive ads risk alienating the platform's Gen Z audience. The key to successful brand integration in Roblox lies in creating authentic experiences that offer genuine value to users. Interactive collaborations with popular creators or branded items that enhance gameplay can foster positive connections without compromising the platform's core appeal. As Roblox evolves, finding innovative solutions that prioritize user experience while allowing for meaningful brand partnerships will be crucial. Interested in learning how your brand can show up authentically in the metaverse? Let's connect and discuss strategies that create mutual value for your brand and the Roblox community. #RobloxMetaverse #BrandPartnerships #UserExperienceFirst Roblox

Immersive ads on Roblox keep growing. It's a low-lift way for brands to get in front of the 70+ million daily active users there without having to build a full experience or integrate into an existing game... Sawhorse Productions builds custom ads and manages the media campaigns on Roblox. It's an exciting new and easy way for brands to activate on the platform! #UGC #roblox #marketing #metaversemarketing

The gaming industry is expected to hit a staggering $300 billion by 2026! And with this growth, a whole new world of advertising opportunities is emerging. #Roblox, now blending the physical and digital worlds, turning passive viewers into active participants in a brand's story. And with its Immersive Ads system, you can seamlessly integrate ad campaigns into the gaming experience. The future of advertising is about to get a whole lot more interactive. What are your thoughts? 🧠

Please talk to your Toddler before advertising... My son at 4 years old loves Roblox. He can build, and develop teamwork skills, and take on complex challenges through immersive experiences such as working with Cookie Monster to find his way through a maze collecting cookies through solving complex puzzles. With this Roblox announcement, it is going to allow brands to now connect with these highly ENGAGED audiences. ADVICE: Do not, I repeat, DO NOT approach this with old-school thinking that a generic advertisement will be received well. Especially for an audience so heavily engaged. Your advertisement should enhance the experience not take away from it. Lean into people familiar with the platform and investigate yourself before diving in. More importantly, talk to your kids, nieces or nephews. #genz #genalpha #roblox

Great. Welcome! In OOH we use VIEWED impressions to sell our ads. Meaning we apply rigorously computed coefficients which downweigh the traffic flow, first from flow to realistic opportunity to see and then to viewed impressions through visibility adjustment-coefficients. The challenge you will have with this billboard ad product inside Roblox is, that people are really focusing their attention elsewhere - on the game. They have turned on the computer to be absolutely immersed in your gameplay, not the ads. So the ads are gonna be inefficient. What will happen is that you will start creating bigger and more disturbing ad formats to drive revenue and that will destroy the gameplay. But the upperhand is that you can do full moving content on roadside :)

Insane business potential for Immersive video ads: Roblox expands Immersive Video Ads Access to All Advertisers - this move signals a shift for brands seeking to engage Gen Z. Unlike traditional advertising, video ads within Roblox aren't mere interruptions; they're integrated experiences within the platform. Watching or interacting with ads can reward players or even invite them to "enter the ad". A new study shows that 78% of Roblox users enjoy brand integrations and 75% notice Roblox ads more than elsewhere, enabling a deeper brand connection and forging lasting brand loyalty via immersive storytelling. Revenue and traffic-wise, Roblox has 71m daily active users, mostly Gen Z. With 57m mobile downloads in Q1 2024, Roblox is generating around $220m in revenues through in-app purchases worldwide (57% from the US). Metaverse gaming revenue growth is expected to grow by about 46% annually in the next couple of years. (Statista) Besides advertising, Roblox provides a fresh way to enhance omnichannel marketing and sales by taking phygital (physical + digital) e-commerce to the next step. A recent collaboration with Walmart allows customers to enter an experience where they would be greeted by a new storefront showcasing virtual replicas of select physical items sold at Walmart stores. Purchases made through this experience would translate into real-life items shipped directly to the customers' doorsteps. #Roblox #Metaverse #GenZMarketing #ImmersiveAdvertising #Advertising #marketing #CommerceEvolution

Just one of the staggering statistics from our new multi-market gaming study, showcasing why gaming ads are an essential consideration for any marketing strategy in 2023 and beyond: 🚀 Amplify performance campaigns by driving brand awareness and consideration through the roof. 🎮 Endless opportunities for FMCG and non-endemic brands to engage through immersive, interactive experiences. 🤝 Forge stronger relationships with your audience by tapping into high-passion gaming moments. Unlock your insights today 👇 https://lnkd.in/eaCfJtuS #Gaming #GamingCommunity #VideoGames #GamingResearch #DataInsights #Advertising #Marketing #MarketResearch

Augmented Reality is taking over fashion, retail, skincare, and everything luxury. Brand interaction on this immersive level will only grow through the adoption of Apple Vision, advanced device experience, and consumers wanting better, cooler experiences. This guide if you first step, in-depth look at how AR technology can unleash your brand.