Roku Advertising’s Post

awesome to have technology leader David Apostolico (he/him/his) QVC / HSN join us during today's Future of Video session focused - they are the original tv commerce company -- here are some of the questions coming in from our audience "In-stream shopping has been around as an idea for a long time. And these days, everyone is inspired to buy products they see on television. But then why haven't the big players like Netflix or Amazon Prime video opening up their content itself for shopping. E.g., Emily in Paris on Netflix, 46MM searched for the products in that show. Is the barrier technology since nobody wants to pause their shows and shop on the television or it's still the case that television is a laid back experience and nobody wants to lift their finger or are there other reasons?" "how important are the actors/ players/brands in this idea with T-commerce - how many systems are having to be rethought to get this to really work." "how big is the investment to enable t-commerce solutions. how much time does it take ti implement" "what content is the most effective for interactivity - is it sports and live content ?" "What has been the biggest barrier to people trying interactive features?" #streaming #revenue #innovation #advertising #brands

“If you think of retail media or what a retailer has, you can think of the funnel, and in reality, you’ve got performance at the bottom of the funnel. A retailer has that, so they’ll have sponsored product ads. But actually, as the retail media networks expand, you move into CTV, you move into what historically is at the very top of the funnel, and that’s quite a unique scenario.” Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, explains why collaboration between Connected TV and retail media is exciting. Listen to the full episode: https://hubs.la/Q01Z4S4m0 #InfoSum #RetailMedia #ConnectedTV

Our Account Director Maria Petkova shares key takeaways from the E-Marketer Summit 2024: - Research by IAS shows that consumers are most receptive towards advertising on shopping websites. These retail platforms are particularly valuable to advertisers due to their valuable first-party data as well as their proximity to sale. - Now retail media is also a driving force behind the growth of other channels including CTV and video. By 2027, EMarketer expects 20% of CTV ad spend to come from retail media. - While Netflix and other streaming players aren’t connected to a powerhouse e-commerce platform like Amazon, they’re finding creative ways to fill in those gaps, like partnering with other media networks (for example, NBC Universal partnering with Walmart). - The end result is to get ads in front of consumers where they’re spending most of their time. #digitalmarketing #retailmarketing #emarketersummit #retailmedia

Audiences for Spanish-language TV networks continues to grow YoY--growth expected to continue into 2024 and beyond. Which means great opportunities for brands looking to reach this diverse and historically underserved cohort. Even better news? Centriply--and our data-driven, audience-first advanced TV solutions--can get your TV ad campaign on air on these networks, in the right location, at the right time. The best news? Yes, we do that with premium omnichannel TV planning and buying. Powered by Tango Media Systems.

Audiences for Spanish-language TV networks continues to grow YoY--growth expected to continue into 2024 and beyond. Which means great opportunities for brands looking to reach this diverse and historically underserved cohort. Even better news? Centriply--and our data-driven, audience-first advanced TV solutions--can get your TV ad campaign on air on these networks, in the right location, at the right time. The best news? Yes, we do that with premium omnichannel TV planning and buying. Powered by Tango Media Systems.

"Everything is now an ad network" Brick-and-mortar grocery stores are no exception. With customer data, grocery stores can serve up ads that their shoppers want to see around the store, in their carts, or on their TVs before they visit the store. If you can buy something in the store through your TV, that's the icing on the cake. It's retail media, and it's shoppable TV. Walmart's acquisition of Vizio is also related to this trend of TV becoming shopping, which will disrupt the FAST market. Walmart had a video movie platform, Vudu. And the shopping TV trend is nothing more than the TV becoming an intelligent center. https://lnkd.in/grPSadHg

This is a huge move from Walmart to strengthen thier Retail Media ad sales business. Some insight from Travis Lusk - Vizio has 15% market share with virtually all households logged in over the internet providing huge volumes of TV consumption data. It will be very interesting to observe how Walmart integrate this data into Walmart Connect. https://lnkd.in/eg6cAc5a #retailmedia #retailmedianetworks #adsales Bouke de Vries

Walmart’s planned $2.3 billion acquisition of smart TV maker VIZIO offers another sign that retail media networks have entered a new era, one focused on expansion into premium advertising channels like connected TV (CTV) and streaming. The deal might also lend credence to concerns that retail media could follow the same path as past digital platforms, with just a handful of dominant players rising to the top to establish walled gardens in the vein of Google and Meta. Brands that relied on Vizio for media planning and buying and measurement may soon need to turn to Walmart to conduct those areas of business, shrinking their options. Read more here: https://lnkd.in/gzNMbZY4 Source from Marketing Dive #Walmart #Vizio #Brand #Marketing #BrandNews #BrandMarketing #BrandInsights #BrandActivities #BrandUpdates #News #LatestNews #TodaysNews #brandpractitioners

🔥 Hot Take on why Walmart might want to buy Vizio 🔥 MarketWatch featured Skai Chief Growth Officer Gil Sadeh's POV on the situation: “The purchase is not about obtaining hardware; it’s about gaining access to Vizio’s operating system (OS), which holds valuable viewership data. This data is essential for targeting and measuring advertising effectiveness, particularly in a cookieless world where traditional measurement methods are evolving.” And we have more data to support this stance 👇 Retailers are increasingly diversifying their advertising offerings to include upper-funnel ad formats such as connected and streaming TV. Our recent State of Retail Media Study suggested that 52% of advertisers will be increasing their offsite retail media budgets via display and connected/streaming TV advertising this year. What's your take?

Audiences for Spanish-language TV networks continues to grow YoY--growth expected to continue into 2024 and beyond. Which means great opportunities for brands looking to reach this diverse and historically underserved cohort. Even better news? Centriply--and our data-driven, audience-first advanced TV solutions--can get your TV ad campaign on air on these networks, in the right location, at the right time. The best news? Yes, we do that with premium omnichannel TV planning and buying. Powered by Tango Media Systems.