Sarah Watson’s Post

The secret of change is to focus all of your energy not on fighting the old but on building the new.

𝗘𝘃𝗲𝗿𝘆 𝘀𝗶𝘇𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗱𝗼𝗲𝘀 𝗡𝗢𝗧 𝗳𝗶𝘁 𝗮𝗹𝗹. Our clients within the sports sector are dynamic in their vision of a buying experience that is tailored to their sector. Team AGL’s experience in the unique demands of sports apparel and accessories, ensures not only do we deliver the competitive advantage, but we do it with the support of a world-class customer experience team. So, whether small, medium, large or XL – our clients of varying sizes know that Team AGL is delivering multi-carrier solutions of the future, today. #teamagl #logisticstechnology #retailindustry #supplychainoptimization #supplychainmanagement

I am looking forward to attending this educational #marketing conference in November to learn and get some #tradeshow tips to help us get ready as a #modex #modex2024 #exhibitor #supplychain #packaging #fulfillment👍

🥕 Carrots of Fire 🥕 🥕 Fans of vegetable-based mascots are celebrating this week with the return of Kevin the Carrot. This new spot from McCann Manchester sees Aldi's orange celebrity, re-named 'Kévin La Carotte' get into the Olympics spirit by parachuting into the Stade de France using some Union Jack y-fronts. Team GB's Max Whitlock then uses Kevin to light the Olympic flame. (It makes more sense when you see the ad, promise). 🥇 Aldi UK aren't holding back on the Olympics (the spot is called 'Race Against Thyme', lol). They've just extended their Team GB partnership for another eight years (taking them to Brisbane 2032). They're also releasing a limited-edition range of 'Kévin La Carotte' plushies, which are bound to get snapped up. 🤔 It's a fun spot, and props to the team at McCann Manchester for coming up with a fun take on the Olympics that stands out among the usual 'athlete-as-hero' and overly-reverential styles that Olympic-themed ads often adopt. It's also great to see Aldi leaning into the daft appeal of Kevin, letting him lose on another major calendar event beyond Christmas. Here's hoping they don't over expose him... 📣 Brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. If you want regular updates of culture-creating work like Kevin, check out https://lnkd.in/g3qdW6fy #advertising #olympics #partnership #culture #brand https://lnkd.in/gcXWy_tR

Get a glimpse of what's to come in Eden’s new exclusive preview. #WeAreTheInvisibleForce

Our co-founder Nick Molnar spoke with Christian Horner OBE, Team Principal and CEO of Red Bull Racing & Red Bull Technology, about optimising for Peak Performance and how this can be applied to retail. Like F1™, using innovative solutions and data are crucial for retail success to ensure better outcomes and accelerate returns on investments in business. Here are their thoughts on innovation and data.

YES, Claudine Cheever, Gayle Troberman and Jonathan Mildenhall!! (And, thank you!!) I've got a lesson in the "Modern Marketing" class I teach at UCLA Anderson School of Management that places something new next to the funnel: the Programming Pyramid. (Literally a triangle; the funnel upside-down.) The upside-down funnel (pyramid) is aligned with the funnel's Awarenes, Consideration, Conversion, Loyalty, Advocacy segments of the pyramid to encourage us to think harder about the content we're providing to consumers (humans) along their journey. At the Pyramid's top is Premum Content & Experiences (could be ads, but could be a tv show, a live experience, podcast, music platform, art show...). Next is Periodic & Topical content. On a calendar, whether correlated to brand communication cycle, events in the real world or both. Next, Daily Content. Could be social, could be a digital billboard, a consistent masthead... Then, Always On. Last, Targeted & Personal (in a good way). This reframes our thinking from "what's the best time and place to capture our consumer and pull them down the funnel" to "think like a marketer, act like a producer and programmer." Modern marketers create content and experiences that attract and engage audiences rather than interrupt them, valuing people's time, offering real value, and of course driving brand and business results.

Celebrate The Unseen Wins On my way to a conference in Boston, walking towards my terminal at BWI I realized that I had a coffee cup in one hand, while my other was pushing my suitcase. This is when I came to the sad realization that my arms were not swinging and my steps were not being recorded. I quickly made a mental calculation that I could not hold the coffee cup and push my suitcase with the right hand, to allow my left hand to swing and track those steps (I know, I complicate things sometimes). It was futile, these steps would not be counted. This is when a thought came to my mind. The steps are not being recorded but they still happened. I will forget about them and my Garmin watch won't know they happened, but they did.   In the course of our professional journey, there are victories that often occur in the shadows, unnoticed by our co-workers, our leaders, and perhaps even the outside world. These are the accomplishments we achieve when no one is looking, the extra effort we invest, and the sacrifices we make quietly but resolutely. This is when we put in the additional hours to hone our skills, the gaps we bridge in domain knowledge and expertise, the effort in making connections and collaboration behind the scenes, and the ways we continuously learn, adapt, and evolve.   We do it because it is who we are. Because we recognize that, in the end, we are the ones who must bear the consequences, whether they be wins or losses, successes or failures. Our integrity hinges on our commitment to doing what's right, even when no one is watching, in that unwavering and often elusive pursuit of excellence.   There is a Proverb that says "Whoever walks in integrity walks securely." Integrity is not a mere buzzword; it serves as the bedrock upon which we construct our careers and our lives. It means making the right choices in the absence of external scrutiny, assuming responsibility for our actions, and persistently striving for self-improvement.   When we lay our heads on our pillows at night, we are acutely aware of the authenticity of our efforts. We understand our accomplishments, areas of excellence, and the work that remains to be done in order to bridge the gaps in our journey. These concealed triumphs define our character and shape our path to success.   So my challenge to you is, to celebrate the unseen wins. Do a happy dance when nobody is watching when you killed it in a presentation or after a day well fought. These wins stand as evidence of our commitment, resilience, and unyielding dedication to our personal and professional development.   #UnseenWins #Integrity #ProfessionalGrowth #SuccessJourney

Let Paris 2024 inspire you to think differently, push boundaries, and embark on your own journey of reinvention.

Darts has arrived, but it’s what happens next that matters… Professional Darts Corporation CEO Matthew Porter revealed what is driving the mass engagement and what needs to be done to ensure the attention influx sustains on this week’s Business of Sport Key Takeaways 🔥 📺 The audience is huge, and has been growing for years The Luke Littler effect has brought more light to the sport, yet the appetite for darts is nothing new… BUT the hype feels different now. Build an established entity not a flash in the pan. ✨ Players becoming brands Van Gerwen, Price, Littler, Smith. The players are building profiles and darts will reap the rewards of individual celebrity. 🤑 More prize money = more opportunity Pumping more money into tournaments allows more players to view darts as the financially viable career path needed to build a sustainable ecosystem. 🤝 Build credibility through sponsorships? Does darts have a perception issue? Credibility can be built through partnerships established. The darts audience is a valuable and increasingly diverse group not to be neglected. 🌍 This is a global sport! It may have deep association with UK, but there’s hundreds of thousands of players from Japan to Australia to Malaysia to the US, ready to test themselves at the highest level. #darts #sports #sportsbusiness #leadership https://lnkd.in/e3reyyqY