Here's a sobering reality: many businesses that crumble are driven by nothing more than a relentless pursuit of profit. They focus single-mindedly on squeezing every last cent from their customers while relentlessly slashing their own costs.
These blinkered companies offer us a valuable lesson: when greed steers the ship, ethical business practices often get tossed overboard.
Now, let's shift our gaze to a story that paints a completely different picture.
I had the pleasure of hosting Sasha Millstein and Aunt Ethel from Aunt Ethel's Pot Pies on an inspiring episode of The Essential Ingredient Podcast.
Their business stands as a shining counterexample to the profit-at-all-cost mentality.
Flashback to about 30 years ago, when a woman named Alicia (aka Aunt Ethel), concocted a mouthwatering pot pie recipe.
Driven by her love for food and a desire to enrich others' lives, she dreamt of sharing this scrumptious pot pie with not just her local clients, but with people across the country.
Thus, Aunt Ethel’s Pot Pies was born.
Fast forward to today, and the reins have been handed over to Sasha, her niece.
Aunt Ethel's Pot Pies now deliver restaurant-quality taste, free of any dubious ingredients, and at just half the calories of standard pies.
The cherry on top?
They take a mere 5 minutes to prepare!
During our chat, Sasha and I dove into the world of angel investment and its perks, explored the immense value of giving back, shared tips to curtail the cost of mistakes, and discussed ways to show genuine respect for your product.
For Sasha and Aunt Ethel, reinventing the ultimate comfort food was an absolute no-brainer.
If you're curious to learn more about this dynamic duo and what it takes to get a business off the ground, don't miss out on this episode.
Trust me, it's one for the books! Link here: https://buff.ly/3xAHyYt
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Hi, I’m Justine Reichman, your friendly neighborhood, Founder & CEO of NextGen Purpose and Host of the Essential Ingredients Podcast
Our mission is to boost driven, forward-thinking folks & and initiatives in the regenerative food scene.
Follow along for more.
#FoodInnovation #RegenerativeFood #SustainableEats
Great read! Congrats on your success!