SkinnyDipped’s Post

Hiring a creative strategist can bring several key benefits to a business or organization: Innovative Thinking: Creative strategists excel in thinking outside the box. They can generate fresh ideas and solutions that might not be apparent to others within the organization. Market Insight: They often have a deep understanding of market trends, consumer behavior, and competitive landscapes. This insight helps in developing strategies that are more likely to resonate with target audiences. Brand Development: Creative strategists can help define or refine a brand's identity, ensuring consistency and relevance across various channels. They focus on creating compelling brand stories and messages. Campaign Development: They play a crucial role in developing advertising or marketing campaigns. Their input can significantly enhance the creativity and effectiveness of these campaigns. Problem Solving: Creative strategists are adept problem solvers. They can tackle complex challenges by approaching them from unconventional angles, leading to more effective solutions.

Are you outsourcing for tactics or strategy? 🤔 Hiring someone to handle your execution is great, but are they also skilled in creating winning strategies? 📈 Don't just focus on execution, invest in a brand strategist who can streamline your efforts, make choices, and help your brand shine! ✨ #StrategyMatters #BrandStrategist #Efficiency #Effectiveness #BusinessGrowth

#hiring Head of Marketing, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/dNCChmnS My client are a dynamic and rapidly growing Series B-funded start-up headquartered in the heart of New York. Committed to transforming industries through cutting-edge AI-based predictive intelligence solutions, they specialize in optimizing operational efficiencies and redefining the future of decision-making. They are currently looking for a Head of Marketing to lead their strategic marketing efforts.Position Overview:As the Head of Marketing, you will play a pivotal role in shaping and executing their marketing strategies, driving brand awareness, and propelling their market presence to new heights. You will spearhead initiatives that resonate with their target audience, positioning them as a leader in the AI-powered predictive intelligence space. Responsibilities:Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with their business goals, focusing on customer acquisition, brand positioning, and revenue growth.Team Management: Lead and mentor a dynamic marketing team, fostering a collaborative environment that encourages innovation, creativity, and professional growth.Brand Positioning: Craft a compelling brand narrative that showcases their AI-based predictive intelligence solutions as transformative assets within the operational optimization landscape.Demand Generation: Drive lead generation efforts through targeted campaigns, content marketing, and events to expand their customer base and drive revenue growth.Product Marketing: Collaborate closely with cross-functional teams to develop and communicate the value proposition of their AI solutions, ensuring consistent messaging and positioning.Market Insights: Stay abreast of industry trends, competitive landscape, and customer needs to continuously refine marketing strategies and ensure market relevance.Partnerships and Alliances: Identify and cultivate strategic partnerships that enhance their market reach and drive mutual business growth.Budget Management: Efficiently allocate resources to maximize marketing impact while adhering to budgetary guidelines.Analytics and Measurement: Establish key performance indicators

#hiring Head of Marketing, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/dUeFNycb My client are a dynamic and rapidly growing Series B-funded start-up headquartered in the heart of New York. Committed to transforming industries through cutting-edge AI-based predictive intelligence solutions, they specialize in optimizing operational efficiencies and redefining the future of decision-making. They are currently looking for a Head of Marketing to lead their strategic marketing efforts.Position Overview:As the Head of Marketing, you will play a pivotal role in shaping and executing their marketing strategies, driving brand awareness, and propelling their market presence to new heights. You will spearhead initiatives that resonate with their target audience, positioning them as a leader in the AI-powered predictive intelligence space. Responsibilities:Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with their business goals, focusing on customer acquisition, brand positioning, and revenue growth.Team Management: Lead and mentor a dynamic marketing team, fostering a collaborative environment that encourages innovation, creativity, and professional growth.Brand Positioning: Craft a compelling brand narrative that showcases their AI-based predictive intelligence solutions as transformative assets within the operational optimization landscape.Demand Generation: Drive lead generation efforts through targeted campaigns, content marketing, and events to expand their customer base and drive revenue growth.Product Marketing: Collaborate closely with cross-functional teams to develop and communicate the value proposition of their AI solutions, ensuring consistent messaging and positioning.Market Insights: Stay abreast of industry trends, competitive landscape, and customer needs to continuously refine marketing strategies and ensure market relevance.Partnerships and Alliances: Identify and cultivate strategic partnerships that enhance their market reach and drive mutual business growth.Budget Management: Efficiently allocate resources to maximize marketing impact while adhering to budgetary guidelines.Analytics and Measurement: Establish key performance indicators

In looking for a #communications or #marketing director, smaller companies sometimes try to hire a comms "superstar" who can do it all: digital marketing, content, writing, editing, social media, graphic design—you name it. ✨ Not to mention budgeting and management. I think this approach is wrongheaded for a number of reasons. 1. Eventually, a comms director who has to do all of those things (and more) will burn out. 💥 No one person can realistically produce every deliverable or meet every single deadline, especially if the organization wants to grow, which brings us to... 2. It's not scalable. 📉 Constantly pinch-hitting for every potential member of a functional comms team will keep the director from being able to do their biggest job: assessing, reevaluating, and charting the best path forward. 3. It limits the amount of talent you can bring in. ♻ If the comms director ever leaves, then the organization has to spend time and resources looking for another unicorn to take their place, rather than promoting internally from talent that the director has been able to identify and develop. Are comms and marketing chops important? Unequivocally, yes. But they shouldn't come at the expense of #leadership ability.

A lot of new-born #brand parents have opined that "We are too new and need to run on a limited budget to hire an experienced #Strategist.". Hiring an experienced planner is not a luxury for #startup brands; it's a strategic necessity. A creative strategist can enhance #resource optimization and cost-cutting through: Guiding in the RIGHT direction: Identifying novel opportunities for #revenue generation and devising processes that enhance operational efficiency. Fostering the RIGHT teamwork: Cultivating optimal #collaboration and cross-functional solutions to maximize the utilization of existing #frameworks. Targeting the RIGHT audience: Prioritizing the 'who' and 'what' of your #customer base, thereby fortifying your market position. Crafting the RIGHT voice: Establishing a unique brand positioning that differentiates, fosters #brandloyalty , and concurrently reduces marketing expenditures. Anticipating the RIGHT challenges: Proactively assessing #risks and formulating contingency plans to navigate unforeseen hurdles. Dive in, cut costs but in the right, sustainable and strategic way. #strategicplanning #StrategicMindset #BrandStorytelling #antaratoday #VML #wundermanthompson #startupgrowth #Stralwart

Myth #3 - "𝐈𝐧-𝐡𝐨𝐮𝐬𝐞 𝐭𝐞𝐚𝐦𝐬 𝐚𝐫𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐭𝐡𝐚𝐧 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐠𝐞𝐧𝐜𝐲." Is your in-house team maxed out on creativity? Discover the hidden 𝐜𝐨𝐬𝐭 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐢𝐞𝐬 𝐨𝐟 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐠𝐞𝐧𝐜𝐲 that brings fresh ideas and expertise to the table. #ROIofCreativity #SmarterInvestments

Hiring a Marketing Manager vs a Growth Agency The distinction between hiring a marketing agency versus a growth agency is crucial. Building a successful business requires a diverse range of specialised skills - from strategic planning and market analysis to creative content and technical execution. A growth agency encompasses a multidisciplinary team equipped to tackle these complexities, ensuring comprehensive support for sustained business expansion. Relying on a single person to fulfil all these roles would be akin to expecting a solo performer to orchestrate a symphony - it simply doesn’t cover the breadth and depth needed for optimal growth and success. #marketingagency #growthagency

The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech

🚀 Exciting Opportunities Alert! 🚀 🔍 Strategy Director: Lead campaigns & team growth. 🎨 Strategy Manager: Transition to strategy & unleash creativity. 🔬 Creative Analysts: Drive insights for impactful campaigns. Reach out to Sam Tooke to discuss : Sam.tooke@ultimateasset.com #Strategy #Planning #Creative #MarketingStrategy #DigitalMarketing #MediaAgency #StrategyDirector #StrategyManager #CreativeAnalyst