Since the beginning, our goal at SkinnyDipped has been to create delicious products that are low in sugar, made with real ingredients, and are blood-sugar friendly. Our CEO and co-founder, Breezy Griffith, recently spoke with Modern Retail about the critical role of simplicity and authenticity in today’s consumer market and how it’s informed our new look. "Health concerns about sugar alcohols and artificial sweeteners means people are reconsidering returning to regular sugar in moderation. She said the brand gained a following of pre and diabetic people due to its low-sugar recipes, who help inform future product launches. The new SkinnyDipped packaging will also feature the sugar and plant protein content more prominently, along with the slogan “snack with no strings attached.” See below to read the full article #skinnydipped #lowsugar #diabeticfriendly #womenfounded #betterforyou
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A huge thanks to Adam Leyland at The Grocer for including us in his recent introduction to all things invention and innovation in the soft drinks category as part of The Grocer Soft Drinks Focus. We set out to create FHIRST Living Soda, with very clear guiding principles: to create a great tasting soda that functionality went above and beyond anything available in the market to date, that would help people make healthier choices when it comes to their soft drinks and bring people back into a category that has historically under indexed on health benefits. After two years of development we finally launched FHIRST in March '23 bringing a fhirst of its kind soda to the market, giving consumers the ultimate when it comes to a functional soft drink - a gut lovin' soda with probiotics and prebiotics, zinc for immunity, zero sugar or sweeteners, that tastes great and is science backed, with our cultures proven to reach the gut, where they are meant to be. One year on, whilst we're not making magic chocolate like Willy Wonka and his Oompa Loompas, we're here to hopefully bring a bit of magic to the soft drinks category to create healthy change for retailers and consumers alike. #beverageinnovation #guthealth #functionalbeverages #startup #retail
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Y'all remember the Snickers Hi-Protein bar from 2022? (Yes, Mars really managed to cram 20g protein—how?? —into a chocolate bar. 🍫 Check out the product listing in the comments if you don't believe me.) Get ready for more of that. According to a recent Deep Dive à la Food Dive, #CPG innovation will be 👑 KING 👑 in 2024. The name of the game? Incremental growth. Consumers beset by #inflation or recession concerns will "continue to pay more for items that are different, have an improved formulation, or are unique in a positive way." - Cue the Snickers Hi-Protein bar - Cue the Dove Milk Chocolate Tiramisu Caramel Promises (a mouthful before you even take a bite!) - Cue the Ranch Dip flavored combos - AND "a Dove bar made with 100% real ice cream using sustainably sourced vanilla." Thoughts on #snacking trends? Drop YOUR favorite new #snack this year in the comments below! ⬇ https://lnkd.in/gBbW6bTA #foodandbeverage #foodmanufacturing Miller Resource Group Gus Bageanis Robin Wojnicki Natalie Sarris Gary Miller Travis Miller Arelis Bageanis
The key for growth in 2024 is innovation. Will more CPG companies embrace it?
fooddive.com
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ICYMI 🚨 Partake Foods, founder and CEO, Denise Woodard, was highlighted on Forbes for overcoming VC Bias in CPG Industry As highlighted by Forbes, "by prioritizing the needs of its customers and employees, Partake continues to pave the way for a more inclusive and equitable future in the food and beverage industry. So it's not just about delicious snacks but also about creating positive change in the world;" best of both worlds with Partake Foods. Such a great read. Check out the full article linked below! 🔗 https://lnkd.in/dPp4Dn8f
Black Korean Female Founder Overcomes VC Bias To Disrupt CPG Industry
forbes.com
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Founder's Office @Entourage - Making the 0 to 1 journey easier for startups with storytelling- From Personal Branding to Pitch Decks
I asked them to change their packaging and they did!! ' Brands that listen to feedback>>>> If you guys remember I tried out Kilobeaters and shared my feedback om this very platform a few weeks ago. Here is the recap- Product = 10/10, Packaging = Dumpster fire. They reached out to me looking for more feedback and they actually implemented the suggestions, woohoo! Their new packaging looks amazing! They sent me a ton of new products to try, but I to be honest- I am very loyal to my Amarnath seed cookies!! They are literally the best product Kilobeaters have launched. Chocolate cookies? Yummy. Just a heads up, if you're besties with sugar, they might seem a tad bitter. Time to break up with sugar, perhaps? Their breakfast fix- quicky- is the perfect fit. It's high on protein, low on sugar and carbs, and has no added sugar, unlike your other cereals. Now, the nut mix – not my favorite. It has a strong garlic taste, which isn't really my thing. But if you're into that, give it a shot! All in all, Shyma Menon & Kishan Menon, great work with the packaging and the new products. Keep going! Rooting for you. PS: If you are someone looking for healthy snacking options like me, check out their website. PPS: I tried to take an aesthetic picture of the products, let me know how it looks. #health #foodandbeverages #d2c #startup #brand
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Mondelēz International International has refocused its SnackFutures unit to focus squarely on venture-capital investments. #mondelez #snacking #food #foodindustry #foodindustryinsight #foodnews #foodbusiness #foodbusinessnews #foodbusinessowner #foodmanufacturing #foodanddrink #foodandbeverage #foodandbeverages #foodanddrinks #foodanddrinkindustry #foodprices #foodproducts #foodproduction #foodinflation
Mondelez tweaks SnackFutures remit
just-food.com
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Pushing FMCG innovation boundaries and derisking product development by keeping the consumer’s voice front and centre
Now is the time to be thinking about two critical ingredients that every brand needs to stay in the trolley in this economy. Those ingredients are relevance and trust. Fruit cordial, for example, becomes freshly relevant to customers who have stopped filling their trolleys with Seedlip and other exotic drinks for the foreseeable future. Cordial is hardly a new category, but it’s newly relevant to shoppers looking for affordable ways to drink something more interesting than water. At the same time, shoppers are looking for brands they trust to deliver. When every dollar counts, shoppers are less open to gambling on a product. In plenty of areas of life, “safe” isn’t a compliment. But in FMCG right now, safe is gold. Who doesn’t want to be the safe option when shoppers are squeezing their wallets shut? Vegemite is a fantastic example of a brand investing in communicating it’s the safe option. When you’re celebrating 100 years of Vegemite, part of what you’re celebrating is reliability — a brand that has been there for its customers in every imaginable situation. If you want to build or cement that kind of brand equity, you could consider a loyalty or rewards program. Giving something to gain enduring trust. Consumers will reward you for a long time if you meet them where they are today. Food for thought? #fmcg #consumerinsights #consumerbehavior
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Great article from Crunchbase. Having a front row seat to consumer’s changing appetite for both better for you versions of drinks they already enjoy as well as new emerging solutions, we know people want what they eat and drink to work harder for them. heywell we are putting consumers at the center of our innovation strategy and are creating delicious solutions for modern life. It's good to see investors leaning into the spaces where consumers are demanding new innovation. Retailers are paying attention as well and are resetting those traditional juice and kombucha coolers to make space for a more progressive approach. Our strong pipeline of innovation and industry performance is helping heywell expand new distribution with Fresh Thyme Market , Harmons Grocery, Wegmans Food Markets, Heinen's Grocery Store and who are also evaluating their sets to ensure they're on the front foot with consumers. To read the full article, click the link below: https://lnkd.in/gv-bsNp7
Food Investors Bet On Healthy, Convenient, Fermented And Highly Caffeinated
news.crunchbase.com
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Get ready to explore the world of snack food like never before! 🚀 We've just launched a deep-dive into the revolutionizing force that is Lotus Bakeries, the deliciously successful snack food startup that is making waves globally. In our latest article, we delve into the branding strategy that combines indulgence and natural ingredients to deliver irresistible snacks. We shine a spotlight on founders Emiel Boonen, Henri Boone and Jan Boone who have brilliantly managed to balance tradition and innovation to create unique, high-quality, and oh-so-tasty products! For an enlightening taste of how Lotus Bakeries is redefining the food & beverage, manufacturing, and snack food industry, follow the link below! https://lnkd.in/eYphHFYg Let's make sure we're indulging smartly and naturally – because who said tasty can't be wholesome too? Join the conversation, share your thoughts, and let's inspire each other! #FoodTech #Startups #NaturalIngredients #SnackFoodRevolution #LotusBakeries #EUStartups 🍪🍃🚀
Revolutionizing Snack Food: How Does Indulgent Natural Ingredient Branding Work?
https://eustartup.news
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Digital Business Strategist with 14+ Years' Experience | Specializing in D2C for Beauty, Personal & Health Care | Proven P&L Growth Leader | Twice Successfully Exited/Sold | Expert in Zero to Scale Business Incubation
The next immediate trend I can vouch for is healthy foods, an alternative to regular condiments, sauces, and spreads. Brands like Feed Smart Troovy, and many others are entering the space of clean labels, sugar-free alternatives, preservatives (free), etc. This is the category that VCs will bet upon for sure, and they will focus on the following categories in 2024 and 2025. Creating a 12 - 20 crore ARR business in this category is difficult, but it is doable only via digital mediums if you know the right hooks. Kanishka Arora has been helping and delivering for brands in the food category via marketplaces, QCs, and her growth strategies. There are only three things that you need to catch up on right - Right branding Right distribution Reach out to the potential customer fast. Kanishka Arora has been doing most of it for food brands across different subcategories. (Sauces, Jams, Pickles, Condiments, Dressings Etc.,) Scale the right way with Kanishka Arora.
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Today’s CPG industry is buzzing with excitement 🚀 There's a flood of innovative CPG brands hitting the market everyday. But here's the catch—how do you keep tabs on all of them? It's a challenge to stay in the know about their latest product launches, and even more so, to discover where these brands are available. 🛒 That’s why, we’re launching our newest initiative, On the Shelf. Every Monday, we’ll highlight a brand we are excited about, including their story, their different SKUs, and of course, where you can find them. Ready for the first brand? Bobo's is a tasty fresh-baked wholesome oat treat made with 100% non-GMO ingredients that are vegan and gluten-free. Knowing nothing about sales or the food business, Beryl Stafford started out selling her delicious treats one shop at a time, all the while learning about packaging, costs of goods and sales meetings. When Whole Foods Market picked up Bobo's in their bakery, she quickly scaled her production capacity and employees, “figuring it out” as she went along on the journey. With a lot of perseverance and a lot of late hours, Beryl gradually got into regional and then national distribution in major retailers. Today, Bobo’s offer over 20 flavors and SKUs, and have innovated over the years with their Stuff’d Oat Bars, Toaster Pastries, and Bobo’s Bites. Bobo's Oat Bars are available nationwide in stores from natural food chains to Kroger’s and Wegmans Food Markets, as well as online. — Thanks for sharing your and your daughters’ delicious snack with the rest of us, Beryl Stafford. — #CPFR #CPG #OntheShelf
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