Sona Iliffe-Moon’s Post

If you think top companies innovate, wrong! They have world class PR and storytelling capabilities. And history is written by the winner. Knowing the truth about these companies will make them relatable though. #Amazon #topcompanies #innovation #PR #storytelling #history

Attention marketing and communications leaders: do you have a Forbes Council account that you've never used, and now it's wandering the internet aimlessly like an F-35 without a pilot? Hookline& can help you turn that sunk cost into a success story. Sponsored content channels like Forbes Tech Council and Fast Co. Executive Board get a bad rap, but they can deliver outsized value — if you know what to do with them. Shoot me a message if you want to learn more. These outlets have resulted in some of my clients' highest-value content pieces, even years after they were first published.

Tech companies are shaping the future & bridging connections like never before. To stand out, you need a partner that elevates your visibility. PR Newswire can help propel your tech news to new audiences and the media. 🚀 Trusted by global tech giants like Microsoft & IBM, we can amplify your reach to the right audience. #TechNews #PRStrategy

Behind every story, there's a heartbeat, a connection that goes beyond the words. 📖 In my conversations with senior members of the media, a recurring theme has emerged: the rarity and value of building relationships that transcend mere transactions. 🌟 I'm humbled to hear from the editor-in-chiefs from most of the world's top media outlets that I am one of the few in PR who prioritizes not just professional, but personal connections. 🤝 It's about more than just the here and now; it's about nurturing a bond that encourages mutual support and understanding. 🌱 By focusing on genuine relationships, we create a collaborative environment where everyone is more inclined to go the extra mile. 👣 Impact Partners #RelationshipsMatter #BeyondBusiness #PRwithPurpose #EarnedMedia #PublicRelations #PR #ReputationMatters

Helping "Those Who Know" communicate with "Those Who Need to Know." I've recently updated my 'personal tagline,' and I like how this captures my approach to what I love to do. "Helping": Some like to talk about the "servant mindset," and I want to frame what I can do as a service - a value-add, an improvement. "Those Who Know": I love working with intelligent people and leaders, being on the inside with decision-makers, or watching passionate experts in their environment. "Communicate": I was blessed with the ability to express and relay information, and we live in a time when there are so many creative ways to do that effectively. "Those Who Need to Know": Who is the audience? Why do they need to know? What benefit will they receive by knowing, and what benefit will you receive from them knowing? #communications #pr #service #connection #audience #communicate

Raise your hand if you’ve ever had a client say, “We want to be featured in The New York Times, Forbes, Good Morning America (insert any major publication).” 🙋♀️ We love a client that has goals! PR TIP: It's our job to give them strategic advice and feedback on what we need from them in order to make this happen. If we just say yes and consequently fall flat we didn't do our job as PR partners. At the end of the day we can only help them craft or trendjack a story, we need to be true partners to talk through the data and insights that will be most impactful. Push them to share a POV that is new, unusual, or a dissenting opinion of what’s out there so that you can feel confident with your pitch to land that big hit! #pr #storytelling #publicrelations #clientrelationships #strategiccommunications

Opportunity knocks for the little guy to take a larger market share! I'm seeing the best organic reach on YouTube shorts right now, the second most visited search engine. If you're not posting 3 shorts everyday you are leaving brand, legacy, and opportunity on the table. #socialmediamarketing #digitalamarketing #youtubeshorts

In my recent heart-to-heart conversations with fellow leaders, we've delved deep into the world of strategic communications and PR. And one topic keeps surfacing: the misconception that building more media connections equals more coverage. But here's the raw truth: it's not that simple. Yes, nurturing relationships with the media is crucial. It opens doors to invaluable insights, pitch feedback, and a genuine understanding of their beat. But here's the kicker: without a story that truly resonates, those relationships won't guarantee coverage. Think about it in personal terms. Even if your own mom was the editor of a key publication, she wouldn't run your story if it didn't speak to her audience. It's all about the story's impact, not just the number of contacts in your Rolodex. So, while media connections are vital, let's not overlook the power of authentic storytelling and deep research on our media targets. That's the secret sauce for PR success. 🌟 #PRStrategy #MediaRelations #Storytelling #AuthenticConnections #BusinessInsights

Maximize your tech news impact with our unparalleled distribution expertise. We know what clicks with audiences and are ready to help your brand stand out. Click to discover how top tech brands are making headlines with PR Newswire. #TechPR #Comms

Join the ranks of top tech innovators like Microsoft and IBM who trust PR Newswire to amplify their brand presence! 🚀 We can help you stand out in the crowded tech landscape and connect you to the journalists and influencers that matter most. Click below to discover how tech giants leverage PR Newswire for visibility and comms success. #PRNewswire #TechInnovators #BrandVisibility