Spherical ’s Post

📢 Diving Deep into the Marketing Supply Chain Talent Pool! 🌐✨ The Mi3 article sheds light on the challenges of overemphasis on job titles over capabilities, risking the promotion of under-equipped talent. Explore insights from marketing and agency leaders, including our very own Bronwyn Powell CPM/GAICD. Discover the strategies to nurture future marketing leaders and avoid the pitfalls. Dive into the discussion with David Gaines and Brad Simms. #MarketingTalent #Mi3Article #LeadershipInsights

Good opportunity

An unclear and unrealistic scope of responsibility for Social Media Managers often reflects a company that is undervaluing or has a total misunderstanding of the channel. Expecting one person to handle a myriad of tasks, from strategy and community management to video, design and customer support - is neither fair nor realistic. 👉 As an industry, we need to address this and recognize that these responsibilities are more than a single person can reasonably manage. The expectation is not only mind-blowing but also impractical and strains the individual's capacity. Let's reevaluate and distribute responsibilities more sensibly. Also, while we are out changing the world - let’s stop the weird delineation between “Digital Marketing Managers” and traditional “Marketing Managers.” Face it - we have now lived a great deal of our lives in a digital world. Even most print advertising has a digital spin to it. Is there really a difference between the two titles? Just throwing this out there to see what sticks… Happy Friday… enjoy your morning Coffee.

- The marketing manager asks himself what mandate he has and what he doesn't have. In these times, when the thumbscrews are tightened, you end up wondering what the hell you are doing, Says Kapero's Kaj Johansson in Resumé. Based on one of the findings in our report "The Marketing Department '23", Billy Andersson at Resumé has been looking into the increasingly unclear role of the CMO. "The marketing manager has started to give up in the face of a hopeless task. Expectations from the rest of the company are huge, but it is unclear what they are. As a result, the workload has become unbearable. Is it time for the marketing manager to reinvent himself?" Read more in Resumé (Swedish) or download the report. (Links in Comments).

We have done it again! Check out Mays edition of the #leaders #exchange. Coming next Monday Thank you so much Joel Silverman for taking the time to speak with us, share his challenges and highlights on being a CEO and founder of a research and marketing agency! Read this short interview to get some great insights from a leader and a brand going places! KidsKnowBest

Media Marketing Compliance recently hosted a webinar chaired by Nick Manning on the subject of Media Transparency and whether it is improving in the light of recent market revelations, especially in the ‘Programmatic’ market. Click on the link below for the full report The panel examined recent reports into market practices and asked our expert panellists to comment on whether progress is being made. Speaking as a Marketing and Media specialist, Gerry D'Angelo proposed new ways to achieve transparency; Tina Fegent (FCIPS) addressed the ways that Procurement can contribute to better processes; Nick Swimer spoke of the legal and contractual ways to get better visibility; and Stephen Broderick showed how to address the latest ways to achieve strong contractual compliance. The expert panel all saw some flickers of light, but the consensus was that Media Transparency remains one of the most important needs for advertisers, and much more can and should be done. While the panel provided some good guidance on the way ahead (more on this in the full article), it is worth reiterating why this subject should remain in the spotlight. Brand-owners need media transparency in order to make wellinformed budget allocations and the right channel choices. They also need transparency to ensure that their media is bought as effectively and efficiently as possible, with the minimum of waste. This subject will be discussed further at another webinar from MMC on November 1st with the focus on the Americas and an analysis of the results of the second phase of the ANA Programmatic study. The stellar panel comprises Tracy Avelar Global Head of Marketing Sourcing for Facebook ; Keri Bruce, partner at Reed Smith LLP; Bill Duggan, Group Executive Vice-president at the Association of National Advertisers and Fiona Foy, a Managing Partner at Media Marketing Compliance. #mediamanagement #marketingprocurement Sharon D'Cruz To register for the webinar visit https://lnkd.in/eUeuFAKf https://lnkd.in/eFabjtx3

Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

“Only large companies can create new categories” Eh. Not really. Not being big enough to create a category is an excuse – especially in B2B. You don’t need millions of dollars in marketing budget. You don’t need a dozen people. You don’t need to have been on any list, or have won any award. All you need is this: • A compelling strategic narrative • A clear vision of what the future looks like • A true desire of shaping that future • The ability to communicate that message clearly • A CEO that believes in marketing and category creation • Buy-in from the rest of your team • Someone in-house / agency with talent and full responsibility. • $10k+ / month of budget for marketing That’s all you need. Now, it’s not easy. It will take time and effort. But when you realize category champions get 76% of the market share, it’s expensive not to do this.

“Only large companies can create new categories” Eh. Not really. Not being big enough to create a category is an excuse – especially in B2B. You don’t need millions of dollars in marketing budget. You don’t need a dozen people. You don’t need to have been on any list, or have won any award. All you need is this: • A compelling strategic narrative • A clear vision of what the future looks like • A true desire of shaping that future • The ability to communicate that message clearly • A CEO that believes in marketing and category creation • Buy-in from the rest of your team • Someone in-house / agency with talent and full responsibility. • $10k+ / month of budget for marketing That’s all you need. Now, it’s not easy. It will take time and effort. But when you realize category champions get 76% of the market share, it’s expensive not to do this.

Amplifying this message!