Some things change. Others stay consistent. Sometimes, you just need to be reminded of the path you were already on. For us, it's always been about the people. Last week, we held our quarterly State of the Company Meeting. It was the first one led by our new President & CMO, Pablo Henderson. When Pablo joined Spherical, he was most drawn to the incredible group of people we've assembled. His reflection on his path is that his niche is marketing for luxury and lifestyle hotels, and his specialty is unlocking the potential of individuals and teams. As he crafted his message for this meeting, it was taking us back to our core, a people-first approach to business. We were thrilled to announce that Daniel Lewis is growing into an exciting new Global Head of People role. Dan has been a rock for the company since its inception. His specialty has been finding incredible talent and setting up a work environment that prepares teams for success. We are thrilled to be doubling down on this. As we continue our global growth, he will cultivate a thriving global work environment with the brightest minds in hospitality, creativity, and marketing around the world. With the building block of a people-first approach, we start by focusing on passion. We've always thought that work should be about doing work you love with people you love working with. Hence, our focus is on the wonderful industry of inspired hospitality experiences. With alignment on passions, creativity opens up. This is at the core of what we do and value—both in the outputs and the ways of thinking. We are committed to passionate and creative work being the backbone of effective hotel marketing. And in everything we do, we do it through the lens of being relationship-driven. We were excited to roll out our first Spherical Spotlight Award, which honors the incredible work of Anastasiia Cruz Rojas. Nastiia has been a superstar team player, pushing our approach to web design forward. For our State of the Company, we gathered at Adam Wallace's uncle's house in Connecticut, with our Barcelona office gathered together, and team members called in from Paris, LA, Austin, Miami, DC, and beyond. The energy, collaboration, and connection were magnetic. We honored our Spanish connections with the most delicious Paella and spent a perfect May day enjoying the sunshine and pool and relaxing together. While we missed not having everyone there, the energy and connection transcend borders.
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Hotel Marketing CMO | Saving busy hoteliers' time and money while driving revenue results. We do this by delivering potent marketing solutions that get more bookings at a fraction of the cost of big agencies.
Popping a top 🍾 over here to close out the week! I'm absolutely thrilled 😁 to share some fantastic news with you all. Just wrapped up presenting a brand strategy and marketing plan for an incredible new hotel company. 🏨 The Owner and Executive Team feedback was really positive. 👏👏 In fact, one team member said ↙️ "I've sat through a lot of branding presentations and this is really excellent, Christine" I am really glad that they are EXCITED and CONFIDENT about the future! That's a winning combo for any team. 💪 Crafting a brand strategy is no walk in the park. It requires a deep dive into - • Market trends • Brand archetypes • Brand Personality • Customer behaviors • Competitive landscapes • Innovative marketing tactics • Meaningful brand-based objectives (OKRs) When you nail it, the feeling is indescribable! 🤩✨ This isn't just about a successful presentation. 🎤 It's about creating a roadmap 🗺️ that will; • Set the brand apart from the crowd • Shape the perceptions of guests • Shape the perceptions of staff • Elevate guest experiences • And drive revenue Cheers to a successful week and looking forward to more wins! 🥂🚀 ______________________________________ Follow Christine Malfair 🏨 🏨 for free content on how to maximize your hotel 🏩 revenue and reputation with less stress and overwhelm. 😎 #BrandStrategy #MarketingPlan #HotelMarketing #Growth #Success
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💭 Want to Supercharge Your Guests' and Staff's Experience? 4 Simple Tips!💭 But what does more look like, or how can we ensure we give more to our guests and staff… Speak to staff - Asking staff about their challenges can uncover ways to ease their workload and make guests happier. Our staff know the guests best, so how can we simplify the guest journey? Think Guest - We may have a business objective to achieve, but what about our Guest objectives? These need to be aligned so we get the best outcome for both. Think strategy - Understand what you want to get more of. Do you want to cut down queues? Increase revenue? Or brand advocacy? All these are a strategy we need to think about to give more. Start small - Changes in our hotel don't have to be major. The most minor changes can make the biggest impact. Set a benchmark of what you want to achieve, and keep going! Share your "do MORE" idea in the comments below! *The video below is from Guestline Connect Ireland 2023 featuring Chris Jones, Senior Product Manager at Guestline.*
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💭 Want to Supercharge Your Guests' and Staff's Experience? 4 Simple Tips!💭 But what does more look like, or how can we ensure we give more to our guests and staff… Speak to staff - Asking staff about their challenges can uncover ways to ease their workload and make guests happier. Our staff know the guests best, so how can we simplify the guest journey? Think Guest - We may have a business objective to achieve, but what about our Guest objectives? These need to be aligned so we get the best outcome for both. Think strategy - Understand what you want to get more of. Do you want to cut down queues? Increase revenue? Or brand advocacy? All these are a strategy we need to think about to give more. Start small - Changes in our hotel don't have to be major. The most minor changes can make the biggest impact. Set a benchmark of what you want to achieve, and keep going! Share your "do MORE" idea in the comments below! *The video below is from Guestline Connect Ireland 2023 featuring Chris Jones, Senior Product Manager at Guestline.*
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Helping independent and one-of-a-kind hospitality experiences drive direct bookings
What is the biggest oversight when marketing for hospitality brands? Ignoring the entire guest journey. Watch this video to learn why understanding guest motivations is key to driving revenue. --- PS—Wallop is an independent creative and digital strategy firm that generates growth and impact for hospitality and travel experiences. Learn more at: wallop.ca
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I help hospitality brands create engaged teams, exceptional cultures and great leaders through values-led, people-focussed leadership |Leadership Facilitator and Coach | Host of The Hospitality Leadership Podcast |
Your marketing is completely dependent on your company culture. If you are ploughing tens of thousands (or more) of your marketing budget into your marketing effects, without any real understanding on your company culture then you are seriously stifling your RoI. That's why we also help people to market their business off the back of our work. Whether that is consulting or guiding them on developing, implementing and maintaining their crave-worthy company culture. We then help them shout about who they are, what they stand for and why customers would want to be involved in what they do. How do you want to reframe, or redevelop your company culture? More importantly, what do you love most about your culture. Start the conversation below! #culturechange #marketing #hotelmanagement #hotels #hospitality
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It's time to woo Negotiating the turbulent waters of 2024 and staying connected with your target consumer requires a lot of focus, agility and responsiveness. Trying to entice them to invest in your products and services requires authentic communication, creative solutions and perseverance - they need to be wooed, meaning you need to connect with them on multiple levels, multiple times. The challenge is not to be a pest, but to keep your brand/business top of mind and engaging for them. In my most recent role marketing luxury accommodation and hospitality, expressing the brand in different ways at different times seemed to unlock discretionary spending, however the booking leadtime has contracted over the last 6 months, and seems to be a trend that is likely to remain until the end of the year. A booking that was once a considered 2-3 months in advance has been replaced with an almost 'last minute' decision making window. This is a result of softening demand due to the economic situation we all find ourselves in, leading to greater availability, but also the expectation of the consumer to be wooed by the brand they are courting. This can be a nervous wait for marketers and operations teams alike, but belief in your product, perseverance and a commitment to perfect your 'woo' will pay off - just in the nick of time!
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Partner / Executive Producer / Writer / Director at Kanew Productions & Foglight Entertainment
Interesting perspective on the hotel biz on the latest Weekly Take pod. For one, the consensus among hotel industry guests we've had on in the past painted a gloomy picture about how hard the sector was hit by the pandemic. No question there's been change, but The Points Guy, aka Brian Kelly, along with CBRE's Rachael Rothman, CFA, ISHC updated us with their expert takes. Plus, we got some tips on how to travel better while making a living as, well, podcast producers. Great insights!
Millions of people turn to The Points Guy for advice on how to maximize brand loyalty programs. Brian Kelly, #ThePointsGuy himself, shares insights on hospitality and leisure trends and how compelling experiences can attract savvy travelers. https://cbre.co/4deDwnQ
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𝗪𝗵𝗼 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗛𝗼𝘁𝗲𝗹𝗣𝗮𝗿𝘁𝗻𝗲𝗿? Today we introduce you to Pierre Vauchel ! 👋🏼 Pierre joined HotelPartner early this year as Digital Marketing & Innovation Manager France ! 👏🏼 His daily tasks? Taking care of Marketing in France, Spain and Italy, developing new projects and supporting sales wherever possible. 🛎 #ask 𝓟𝓲𝓮𝓻𝓻𝓮 What is your favourite emoji and why? 😉 – „… it’s a proactive smile – most time we use emojis with a tasteless sense.“ What you probably don't know about Pierre? „I enjoy model making. It helps me, its soothing and my perfect way of finishing a great day or even a bad day. It’s my passion, makes me happy and calms me.“ 🗿 The motto on his desk? „Tidy, super tidy, its small but everything is fairly well organised, I am a minimalist.“ What is always to be found on his desk? „My timer, it’s the best way to be productive, a coffee mug and my notebook.“ ⏲ When I have a low in work, „… it helps me to go for a quick walk and get some fresh air.“ 🌬 𝖶𝗁𝖺𝗍 𝖼𝖺𝗇'𝗍 𝖻𝖾 𝗆𝗂𝗌𝗌𝗂𝗇𝗀 𝖺𝗍 𝗐𝗈𝗋𝗄? 😃 Happy Face 🤔 curiosity 🫂 empathy My colleagues are the best because, „… they make me think differently, challenge me, change my way of thinking, show me new things, and help me be open and challenged.“ #revenuemanagement #Yieldmanagement #hospitality #hospitalityindustry #hotelindustry #team
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Our President & CMO, Michael Bennett, and Vice President, Global Digital Strategy, Tina Markowitz, had a blast chatting with Skift! 🎙️ Dive into the excitement and discover how hospitality leaders can recalibrate their strategies and capitalize on both direct bookings and third-party sites to meet travelers where they are. ✈️ 💡 Don't miss out on this must-read article! 👇 https://ow.ly/BpHI30sATtm
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
skift.com
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Our President & CMO, Michael Bennett, and Vice President, Global Digital Strategy, Tina Markowitz, had a blast chatting with Skift! 🎙️ Dive into the excitement and discover how hospitality leaders can recalibrate their strategies and capitalize on both direct bookings and third-party sites to meet travelers where they are. ✈️ 💡 Don't miss out on this must-read article! 👇 https://ow.ly/VQzh30sARAt
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
skift.com
