The new era of personalized sports marketing is here. If you're looking for better ROI activating your team or league sponsorships, check out the whitepaper or feel free to reach out and I can share more about how Sportradar is helping craft the future of sports marketing.
Sportradar’s most recent white paper uncovers the immense value first-party data offers sports marketers to precisely target and effectively connect with sports fans through their advertising content. #ad To learn more, download this white paper made possible by Sportradar.
https://lnkd.in/gUHVAjbK
Our Organic Search work has helped increase Year-on-Year ad revenue for our client Planet Sport
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Find out, in our latest case study, how working with the sports media publishing experts, we increased their Google Discover traffic by 700% - from 6 million to 40 million in a year! 💯
If you also want to achieve these amazing results, simply get in touch and find out how we can help.
#WeScaleBrands
Consistency.
👨💻 One of the main mantras guiding everything we do at JDG Media, and within the sports media industry as a whole. In the age of digital, content consistency is most certainly king – below, we’ve outlined why!
➡️ https://lnkd.in/e5jY2hhx
The best in sports is always on STN Video and this week is certainly no exception. Have a look at our lineup to see what your users can expect from one of the largest libraries in digital video and DM us to find out how you can pack your site with official and contextually relevant content from the biggest names in sports.
#onlinevideo#sportsvideo#digitalpublishing
This past spring, Stagwell launched the 'Future of News' series to highlight the importance of advertising in news and its role in democracy. Their inaugural study examines how ad adjacency affects brand safety through a randomized experiment with nearly 50,000 people, using real ads and news content. 👩🏼💻🗞️
The study reveals that it’s safe for brands to advertise next to quality news content, regardless of topic, with ads performing as effectively as those next to sports or entertainment stories. News presents a valuable, untapped opportunity for advertisers, showing that ads next to top-of-mind news content perform on par with those next to traditionally "brand-safe" content.
🔗 Access the study here: https://lnkd.in/ddNghp54#FutureOfNews#Advertising#BrandSafety#MarketingInsights
One for all my Sports contacts :
are you considering FAST channels as a new part of the omnichannel audience aggregation?
The oft asked questions - is FAST just for resurfacing archive? Will it cannibalise my O&O? Can I make worthwhile revenues?
The easy answers are No - No - Yes
The real answers, as with all Broadcast and Playout models- are all linked to having a defined content strategy, devoting to a high quality output, understanding market opportunities, and effectively looking at a unified and co supportive content plan - ensuring FAST as a new revenue opportunity.
The divergence from existing media channels is FAST offers all the data of digital, with all the premium real estate of TV.
Most Sports have an iceberg like mass of scale - the tier 1 event opportunity being the main rights objective and the source of traditionally linear audience engagement. The live tier 2 events, shoulder and archive content then provide a rich content that is for the most part; poorly monetised.
The digital dynamic, data mine capacity and new audience recruitment means FAST should be looked at by all Sports rights holders - if you fancy chewing the fat on that - or indeed just fancy a light touch look at what first movers are enjoying - pm me - be good to catch up.
Marketing Breakdown: "Geo-targeting" means delivering content to users based on their location. It's like a local ad, but in the digital world. Discover the benefits of geo-targeting today. #Studio490#GeoTargeting#LocalMarketinghttps://buff.ly/3zhHryd
Product Marketing @ XpBrand.AI ◆ Marketing, Product, AI and Analytics ◆ Ex: ABInBev
2moThe dream for marketers and also a win for customers is to have appropriate ads that truly resonate.