Street Fight’s Post

Check out this insightful post about the growing concern in the advertising industry regarding media wastage. Ad tech players and agencies are teaming up to find solutions to reduce media waste, leading to a more effective and transparent industry. Read on for more: https://bit.ly/3NRoquH #AdTech #Advertising #AdPlatforms #AdvertisingIndustry

Check out this insightful post about the growing concern in the advertising industry regarding media wastage. Ad tech players and agencies are teaming up to find solutions to reduce media waste, leading to a more effective and transparent industry. Read on for more: https://bit.ly/3NRoquH #AdTech #Advertising #AdPlatforms #AdvertisingIndustry

Our partnership with RESET DIGITAL is a groundbreaking first in the programmatic ecosystem, uniting two minority-owned platforms. This collaboration offers advertisers multiple pathways to ensure more of their digital budget goes toward diverse-owned media companies. #adtech #economicinclusion #programmaticadvertising #digitalmarketing #advertising https://hubs.li/Q02fjkRv0

Digiday just posted an interesting article that cites how several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. As video ads media buying is shifting from upfronts to programmatic, the article article shines a light on why: 1. Buyers can optimize reach and frequency across all of video. 2. When you buy one piece of your video budget via direct insertion order, and then buy the rest of it programmatically, you lose vision of where all the pieces are playing. If you can do it programmatically, you can have it all in the same place and optimize everywhere. 3. It’s more targeted and you can do it on a more flexible short term basis. Also interesting to see David Simon’s prediction that we are closing in on programmatic achieving a 50% share. Of course, we are biased here, as a programmatic platform. But it’s hard to disagree. Simply stated, this is the way modern marketers want to buy. #programmaticvideo #ctv #mediatrends

WARC recently published their landmark report, The Future of Programmatic. Developed in partnership with ID Comms, this report looks to help media and marketing leaders by highlighting key trends across programmatic and providing practical guidance to advertisers that are interested in evolving their programmatic and ad tech capabilities. In this week's #BrandsDeserveBetterMedia Column, ID Comms CEO Tom Denford shares key themes from the report. Read more: https://bit.ly/45JLL7R #BetterMedia #MediaInvestments #ProgrammaticMedia

AdTheorent Unveils Results from Joint Research with Advertiser Perceptions on the State of the Open-Web Programmatic Advertising Industry. Read the full story - https://lnkd.in/dtNkf4tq Jim Lawson Stuart Schneiderman #martech #martechedge #machinelearning #industryleaders #advertising #research #marketintelligence #technology

Bid shading remains a hot topic in programmatic media. KSM’s head of Investment, Kay Wesolowski, recently shared her perspectives on it with Antoinette S. in a Digiday feature. Preview her quote below, and click the article link for more! "It’s up to agencies to keep ad-tech partners honest about their algorithms’ inner workings and find smart ways to integrate more customized and dynamic first-party data approaches to deliver the best possible investments at scale," — Kay Wesolowski, SVP, Investment & Partnerships #adtech #advertising #programmaticadvertising

Pixability's annual study of U.S. media agencies unveils optimistic projections for digital advertising in 2024. According to the survey of agency executives, a staggering 96% anticipate stable or increased spending on YouTube, despite economic uncertainties. The breakdown shows 48% expecting steady budgets and an equal percentage forecasting increases, while a mere 4% predict a decline. Read the full study here: https://lnkd.in/dAavbXV3 #YouTube #Marketing #Media #Digital #Advertising

Long before Yali Sassoon and I started building Snowplow, I did consulting work for mobile network operators (MNOs) 📱 who were (rightly) highly concerned about becoming 'dumb pipes' in the face of the emergence of smartphones, FAANG, Android et al. Major & branded media owners 🗞 📺 have faced a similar challenge over the past decade, finding their own role, and even their ownership of their own audiences, put under pressure in the face of end-to-end walled gardens 🔐 , a lack of clarity on the analytics-adtech integrations, and unclear monetization. At Snowplow we help publishers to create a much more transparent technology ecosystem, letting them take back control of their own first-party reader & viewer audiences. These media owners can now build those audiences themselves, powered by Snowplow first-party behavioral data, in Snowflake and Databricks; they then activate those audiences with their adtech & martech partners, maintaining that all-important control for compliance & monetization. Read on for how DPG Media is doing this today👇

🔊 Landmark moment as today we're launching "The Attention Leaderboard" for publishers, platforms and ad networks 🔊 The Attention Leaderboard is based on extensive AU data collected from billions of impressions across hundreds of thousands of websites. It recognises media owners and platforms that have excelled in creating high-quality display offerings. Our AU model evaluates hundreds of media quality signals, including exposure and eye-tracking data. For web display, exposure data falls into categories like clutter, physical position, and coverage. Congrats to the top ranked publishers: Highsnobiety, Hearst, My Code, The New York Times & Bustle And the top ranked ad networks/platforms: WeTransfer, Seedtag, GumGum, Teads & Outbrain's Onyx solution We're committed to offering high quality tools for publishers, rewarding those that consistently deliver premium, high attention environments for their audiences. #adelaidemetrics #attention #attentionmeasurement https://lnkd.in/eYn4XB2m