Teads’ Post

In our latest “Talks with Teads” episode Oliver (Oli) Saunders, Wavemaker's Global Head of Addressable Solutions, sits down with Natalie Bastian, Teads' Global CMO, to discuss the critical role of context and addressability in media.  Despite Google's recent announcement not to deprecate cookies, the principles they explore are more relevant than ever. Key insights include: • Addressability: Using behavioral, demographic, and contextual data to deliver personalized messages, enhancing marketing effectiveness. • Contextual Targeting: Google's decision to keep cookies changes little. Preparing for a cookieless future remains crucial, with contextual targeting being a sustainable strategy. • Role of AI: AI democratizes advertising, enabling personalized content creation without deep technical expertise. Data hygiene, taxonomy, and naming conventions are key. • Future of Marketing: Focus on context, innovative tech, and integrating historical data with AI for better predictions and investment decisions. Discover more insights on the blog >> https://hubs.li/Q02JDzCh0

As the world unites to celebrate the Paris Olympics, our Teads Media Barometer reveals compelling trends and insights. Leveraging contextual intelligence from our direct relationships with 3,000+ content partners, we can discover key breakout athletes from last week: • Yusuf Dikeç: The Turk who took the internet by storm during the Paris 2024 Olympics went viral for his casual style, often seen with one hand in his pocket, and his impressive performance, winning a silver medal in the mixed team 10-meter air pistol event. • Gabriel Medina: The Brazilian surfer is surging in page views not only because of an incredible photo taken suspended in mid-air, defying gravity, but also his impressive performance, scoring a near-perfect 9.90, the highest single-wave score in Olympic surfing history. • Kim Yeji: The South Korean sensation has taken the Olympics by storm with her intense focus, stylish cyberpunk eyewear, and impressive performance, winning a silver medal in the 10-meter air pistol event, making her a viral sensation admired for her skill and slick demeanor. • Imane Khleif: Representing Algeria, Imane has impressed audiences with her powerful performances in the ring, while also being at the center of discussions about eligibility and fairness in women's sports. Insights from the Teads Omnichannel Graph and Media Barometer leverage intelligence and enable brands to identify key moments of heightened consumer engagement across all screens. This enables brands to own the moment, the screen, and the context at times right for your business. 🔗 Read more Olympics Insights on our blog >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #Olympics #SportsMarketing #SportsFans #OlympicAthletes #YusufDikeç #GabriellMedina #KimYeji #ImaneKhleif #SportsTrends #DataInsights #MarketingTrends

Teads offers advanced creative formats designed to deliver exceptional, personalized ad experiences. These include real-time sports stats integration, AI-driven audio production, augmented reality, 3D formats, DCO and more. These capabilities bring your brand to life for your audience in premium spaces during the summer of sports. For example, during the  UEFA Euro 2024, we partnered with OLG and Proline Canada, a mobile sportsbook company in Ontario, and Stats Perform to integrate live match scores into contextually relevant creative ads across the open web. This enables the creation of engaging, real-time ads that enhance the user experience. Ready to discover more innovative formats delivered on the premium, open web? Discover 7 Ways To Craft Connections With Exceptional Creative with Teads Advanced Creative Formats >> https://hubs.li/Q02Kc7gT0 #exceptionalcreative #adcreative #innovation #ad #sports #livesports

Leah Meranus, CEO of dentsu X sits down with Natalie Bastian, Teads' Global CMO, in our latest “Talks with Teads” to discuss the power of inspiring campaigns, storytelling, and AI in media. They explore the evolving role of technology, the humanization of AI, and its impact on the advertising industry. Here's 5 Key Insights: • Inspiring Campaigns: Highlights from Samsung's innovative campaigns that blend technology and storytelling to create impactful experiences. • Invisible Technology: Leveraging tech to empower creative solutions without it being the focal point. • Data-Driven Solutions: Real-time data used to solve real-world problems, such as Dentsu Canada's "Inflation Cookbook." • Human-Centric AI: AI as an enabler for optimizing storytelling and enhancing productivity. • Balancing Brand and Performance: The integration of media and message to redefine the marketing funnel. Watch the video and discover more on the blog>> https://hubs.li/Q02JjYrV0 #MarketingInnovation #AI #MediaStrategy #CreativeSolutions #Storytelling #DataDriven #TechInMedia #InspirationCampaigns #BrandStrategy #DigitalAdvertising #MarketingTrends

What are the newest media themes as we dive further into Q2? Natalie Bastian, our Teads CMO, recently sat down with Campaign Middle East to discuss key media trends for the second half of the year, especially with the 2024 Summer Olympics in full-swing. 🏅📺 • Women’s Sports Rise & Summer Olympics: Female athletes are breaking viewership records and capturing global attention. Brands leveraging this momentum can tap into a passionate and highly engaged demographic. • Generative AI: Transitioning from a shiny buzzword to a practical application. Uing AI to analyze consumer data, personalize messaging, create more engaging content, and optimize campaigns. • Hard-Hitting News: With nearly half the global population voting in 2024, consumers crave accurate and reliable news. Brands that prioritise navigating this environment thoughtfully – while maintaining authenticity – can successfully reach key audiences when they’re paying the most attention. Read the full coverage on Campaign Middle East >> https://hubs.li/Q02HL0Vv0 #Olympics2024 #ParisOlympics #ParisOlympics2024 #FemaleAthletes #Athletes #AI #Innovation #News #Elections #Voting #Journalism #BestInGlassAdvertising #Omnichannel

Together, Teads and Outbrain will define the next generation of open internet advertising — creating an end-to-end, full-funnel advertising platform to drive better business outcomes. Teads Co-CEOs Bertrand Quesada and Jeremy Arditi weighed in on the significance of this strategic combination: “This strategic combination presents vast new opportunities for the advertising industry at large. We’ve built a world-class team at Teads that has focused on driving the best video and branding outcomes, and in the last several years have successfully brought those strengths to CTV,” said Bertrand Quesada, Co-Founder and Co-CEO of Teads. Teads Co-CEO Jeremy Arditi added: “By joining our expertise in omnichannel video with Outbrain’s strengths in prediction and performance, we are poised to provide our customers and partners with more value than ever before. Having known the Outbrain team for a decade, we know we’re creating an amazing combined company focused on innovation and excellence.” Click to read the blog: https://hubs.li/Q02JJrRW0

We are happy to announce the merger of Teads and Outbrain. Together, we will define the next generation of open internet advertising — creating an end-to-end, full-funnel advertising platform to drive better business outcomes. We are excited to join forces, upon closing we will have many unique benefits: • Creation of one of the largest, direct supply paths • Combination of highly-complementary expertise & product offerings • Powerful suite of data capabilities • Unique, innovative ad experiences Learn more about this exciting news from our co-CEO’s here: https://hubs.li/Q02JJrRW0

According to MediaPost, the 2024 Paris Olympics have already set new records, with viewership surging by 79% to reach 34.5 million viewers. As the world unites to celebrate the Paris Olympics, our Teads Media Barometer reveals compelling trends and insights. Leveraging contextual intelligence from our direct relationships with 3,000 content partners, we bring you the latest highlights and key topics driving viewer engagement: What are the key page view topics around the Olympics in the first few days? • Stars: Celine Dion captured a significant portion of page views with overwhelmingly positive reactions to her performance at the Paris 2024 Olympics opening ceremony. Her appearance was a major highlight of the event, receiving praise for her courage, talent, and emotional delivery. • Breakouts: Léon Marchand of France emerged as a swimming sensation, quickly making waves in page views with his standout performance. He won the gold medal in the 400-meter individual medley. His victory ignited a wave of excitement and pride for France, especially since he shares the same coach as Michael Phelps, Bob Bowman. • Household Names: Despite varied opinions on the opening ceremony, key athletes like Simone Biles, LeBron James, and Rafael Nadal remained at the forefront of public interest. Simone Biles' triumphant comeback culminated in a team gold medal for Team USA. LeBron James led the star-studded US men's basketball team aiming for gold in Paris. Rafael Nadal, the tennis legend, continued to dominate page views. • Team USA: Team USA continued to be a spotlight, attracting millions of fans and supporters. As the largest contingent, with 594 athletes representing 46 states, they garnered significant attention and support. Who is Watching the Olympics? Interestingly, Gen Z is highly engaged, contributing to a significant increase in the percentage of total page views around Olympic content compared to their millennial counterparts. This demographic's interest signifies a shift in viewing patterns and highlights the growing appeal of the Olympics among younger audiences. Insights from the Teads Omnichannel Graph and Media Barometer leverage intelligence and enable brands to identify key moments of heightened consumer engagement across all screens. This enables brands to own the moment, the screen, and the context at times right for your business. Read more Olympics Insights on blog >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #Olympics #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #CelionDion #TeamUSA #TeamFrance #SportsTrends #DataInsights #MarketingTrends

During Cannes Lions, Teads hosted the Grand-Prix Awards session, celebrating and announcing the #bestinglass #ads across three categories. Our panelists shared expert insights, emphasizing the value of authentic interactions and the tangible impact of marketing strategies. The discussions explored the evolving landscape of storytelling, creativity, and the role of AI across screens. Across all Awards winners, we saw a remarkable showcase of creativity and engagement, including: - In the Display category, Mercedes was praised for capturing attention and appealing to younger consumers while maintaining its brand identity.  - Absolut Vodka, in the Video format, was lauded for its vibrant ad that stimulates memory and creates a strong desire to connect with the product. - For the Atelier category, Nespresso campaign was celebrated for its emotional impact and immersive quality ad, effectively evoking consumer responses. Thank you to all the jurors and panelists for the enlightening discussion and congratulations to all the winners for their outstanding creativity and innovation. Curious to dive deeper into the conversations and insights on the winners? Check out the full panel video and winner showcases here: https://lnkd.in/durTZXAW #Cannes2024 #Teads #Advertising #BestInGlassAdvertising #Creativity #AI #Omnichannel Bertrand Cocallemen Sital Banerjee Ariana Parasco Paul Richardson-Owen Jessica Padula Mark Adams Peter Maxwell Marc Zander