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In the first video of our Cannes 2024 'Talk With Teads' series, we interviewed Kerry Flynn, Media Deals Reporter at Axios, aboard the Teads Yacht. Interviewed by Teads Global CMO, Natalie Bastian, Kerry shares her insights on emerging trends and the future of media from Cannes and beyond. Key Highlights: • Sports in Spotlight: The rise of women’s sports and its advertising impact. • From Attention to Intention: Advertisers focusing on consumer purchase decisions. • Data & Privacy: Importance of first-party data, with Uber Advertising as a leader. • Generative AI: Practical implementations of AI in businesses. • Women’s Sports Market: Untapped potential and growing media deals. Watch the clip and see the full 20-minute interview on our blog: https://hubs.li/Q02DV3F20 #CannesLions2024 #BestInGlassAdvertising #BestInGlass #TalkWithTeads #MarketingTrends #AI #WomensSports #CTV #Cookieless #Creativity #Innovation #Athletes #Authenticity

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