In the first video of our Cannes 2024 'Talk With Teads' series, we interviewed Kerry Flynn, Media Deals Reporter at Axios, aboard the Teads Yacht. Interviewed by Teads Global CMO, Natalie Bastian, Kerry shares her insights on emerging trends and the future of media from Cannes and beyond. Key Highlights: • Sports in Spotlight: The rise of women’s sports and its advertising impact. • From Attention to Intention: Advertisers focusing on consumer purchase decisions. • Data & Privacy: Importance of first-party data, with Uber Advertising as a leader. • Generative AI: Practical implementations of AI in businesses. • Women’s Sports Market: Untapped potential and growing media deals. Watch the clip and see the full 20-minute interview on our blog: https://hubs.li/Q02DV3F20 #CannesLions2024 #BestInGlassAdvertising #BestInGlass #TalkWithTeads #MarketingTrends #AI #WomensSports #CTV #Cookieless #Creativity #Innovation #Athletes #Authenticity
Teads’ Post
More Relevant Posts
-
Another great example of how SEEEN clients leverage video content to drive remarkable results. Achieving an impressive 9% clickthrough rate, we help boost sales, leads, donations, and newsletter sign-ups for our valued clients. Ready to transform your video profitability using our AI? Reach out to our experts, Hans Hegge and Reshil Kothari, to unlock the potential of your video content today! #videocommerce #videoai #closingtheloop
🚀 Exciting Launch and Initial Results! In just two months of our partnership with SEEEN, we've witnessed an incredible surge in video engagement. 📈 With SEEEN's cutting-edge features, our video views and click-through rates have soared, opening up new avenues for audience connection and sales. 👏 Here's to continued growth and innovation with our great AI video partner! Thanks to Adrian Hargrave and team! #a7fl #Seeen #Video #AI #Tech #InnovationInProgress #sportsbiz
To view or add a comment, sign in
-
-
That Big Game starring Usher, Taylor and the greatest QB the game has ever seen garnered a record breaking 124 million viewers. That’s a lot of eyeballs ... for those 60+ original ads. But, which ones resonated with the ever-growing Latino/Hispanic audience? Let's find out ... POV Agency is proud to support AI startup Synapbox and its first-ever, “The Latino Pulse on Super Bowl Ads" study. The groundbreaking research is driven by its proprietary machine learning technology and features insights from 2,500 respondents. So, please join us for a live webinar that will dig into the dynamic relationship between the Latino/Hispanic consumer and sports-related media advertising (Feb. 21, 10a PT). Speakers include great minds from Synapbox, We Are All Human Foundation, Canela Media and Advertising Week LATAM. Curious? Wanna check it out? DM me. Or, you can visit https://lnkd.in/gGJQ3v6q for more! #superbowl #adtech #machinelearning #AI #marketing #hispanicmarketing
To view or add a comment, sign in
-
-
Last football season, Betty, the world's first AI-powered football assistant, achieved a remarkable 73% accuracy in real-time goal predictions. This innovation not only enhances the fan experience by predicting game outcomes with unprecedented precision but also represents a significant leap forward in sports technology. 🚀 Leveraging advanced algorithms to analyze live football matches, Betty offers a new dimension in game analysis and fan engagement. Our platform continually evolves, learning from each match to improve its predictive capabilities. 📊 We invite sports enthusiasts, tech aficionados, and industry professionals to explore how Betty can transform the way we interact with the beautiful game. 🏆 Join us in revolutionizing sports engagement. Download Betty now on the App Store or Google Play and be the forefront of this exciting journey. #InnovationInSports #AI #FootballTech #BettyApp #NextGenSport
To view or add a comment, sign in
-
-
#GenAI can aid in crafting engagement strategies that build loyalty and better experiences, especially for the sports industry. A core focus for PwC's Sports Industry Outlook 2024 highlights why #AI is the MVP for personalizing fan experiences pin sports: https://pwc.to/3UvyJIc
To view or add a comment, sign in
-
The advancement of sports AI far predates the recent buzz of AI in the news cycle. A couple billion dollars have gone into the sector in the past five years, although 2023 has been noticeably slow. From real-time data and analytics used by the NBA to a micro-betting platform for sportsbooks, here are the 16 highest valued sports AI companies globally. Thanks to PitchBook for the new data used in the piece for Business Insider. https://lnkd.in/emx7T6Ww
The 16 top-valued sports AI companies support stats, betting, and cameras, according to new data on VC investment in the sector
businessinsider.com
To view or add a comment, sign in
-
Ready to revolutionize your digital advertising strategy? 🚀 Performance Max (Pmax) might be just what you need! 🌟 From offering unparalleled flexibility and reach to harnessing the power of AI, Pmax is transforming how you're able to connect with our target audience 🌐💡 In our latest article, Ida Bollerup Holm dives into the unique application of Pmax for Travel Goals with an exciting case study 💰📈 You can read it here 👉 https://lnkd.in/dCuddSXK
To view or add a comment, sign in
-
🏆 Introducing Arty AI: SSTrader’s Chat Sports Betting Assistant for Operators 🏆 Dear operators, Are you looking to amplify user engagement, provide personalized predictions, and stand out in the global football betting market? 🧠Look no further! SSTrader proudly presents Arty AI, a next-gen Chat Sports Betting Assistant that speaks 30+ languages. 📊 Expert Insights: Get real-time football predictions and insights from our sophisticated AI models. 🤖 Customizable Experience: Choose your AI model, or even mimic the style of football legends. 🎁 Exclusive Offer: The first 3 operators to integrate with us will receive free training models to boost performance. We are excited to share more about Arty AI at SBC Summit Barcelona! Don’t miss the chance to explore how this technology can revolutionize your offerings and enhance user satisfaction. For a hands-on experience and partnership opportunities, DM. Looking forward to shaping the future of sports betting together! #SportsBetting #AI #SBCBarcelona #Operators #SSTrader
To view or add a comment, sign in
-
-
My collegue Babs just share this CNN article showing the exciting intersection of sports broadcasting and artificial intelligence! NBC News is set to bring the iconic voice of Al Michaels to the Olympics this summer in a groundbreaking way. Using advanced AI technology, NBC will recreate Michaels’ voice to deliver personalized daily recaps of the Summer Games for Peacock subscribers. This innovative approach will enable subscribers to receive 10-minute highlight packages tailored to their preferences, leveraging AI to sift through 5,000 hours of live coverage and create up to 7 million unique recaps. It's a remarkable milestone for AI in media, blending technology with legendary sports commentary. Al Michaels, initially skeptical, embraced the concept after seeing its potential, stating, "I’m in." NBC ensures accuracy and quality by having a team of editors review all AI-generated content. Starting July 27, we will be able to experience this cutting-edge AI-driven broadcasting on Peacock via web browsers and iOS and iPadOS apps. This marks a significant step forward in how we consume sports content, showcasing AI's growing role in our daily lives. If interested, read more about it on CNN: https://lnkd.in/eXivG2dj #AI #Olympics #NBC #AlMichaels #Innovation #Peacock #SportsTech #MediaInnovation
To view or add a comment, sign in
-
-
🚀 2024 is expected to be another strong year for #SportsTech following a great 2023 where it outperformed other market sectors! Our good friend Steve McCaskill at SportsPro breaks down the Drake Star Sports Tech report and shares the key insights The article further outlines our latest views on key deal activity, headline numbers, the most active industry players, and where the market is headed in 2024. Read the Article here: https://lnkd.in/gDCasBkH #mergersandacquisitions #privateplacements #AI #artificialntelligence #IPOs #sportsbiz #sportsbusiness #tech
To view or add a comment, sign in
-