TechnologyAdvice’s Post

Planning trends for 2024: Don't miss today's Demand Gen Jam Session with Paul Slack. From AI to ABM Strategy, you'll come away with some immediate ways to launch an effective 2024 Digital Marketing Strategy. #digitalamarketing #accountbasedmarketing

If you aren't integrating Buying Group Marketing into your Marketing Strategy - you are falling behind! Check out my featured blog post on the G2 website. Link in the comments ⬇ #blog #feature #g2 #buyinggroupmarketing #marketingstrategy #martech

Today! 👉 Industrial Marketing Summit speaker Eddie Saunders Jr will talk about humanizing your brand:

One week until my TechTarget keynote where I will talk through three areas where AI is revolutionizing sales. Join me on September 21 at 10am ET. I'll see you there. https://lnkd.in/gXqgmu3Y #revtech #salestech #revops #salesops

Join us on Nov 16 at 12 p.m. ET for the grand reveal. Here's a quick overview of what you can expect: 🎤 Dmitri Lisitski, Co-founder and CEO, will share his vision for the future of B2B advertising, which became the foundation of Influ2 V2. 🎤Alisha Patel, Head of CS, will discuss the fundamental problems faced by GTM teams and the product solutions designed to address them. 🎤Joe McNeill, CRO, will shed light on how to use Influ2 V2 to enhance sales strategies, with real-life examples. Would you like to learn more about it? Save your spot here: https://bit.ly/3Qqo7at

🌟 It’s Almost Showtime 🌟 February 14th is just around the corner, and so is our not-to-be-missed webinar, The Power of Visibility! Mark your calendars for 11:00 to 11:30 AM and come hang out with Christopher Strandell and Erik Annerberg. Don't be shy - make sure you're on the guest list. 💛 Here’s a sneak peek of what we'll cover in the webinar: 👀 Why being seen is everything in B2B. 💸 Master the art of big impact without the big budget. 🎯 Learn how to catch the eye of those who matter most.   🔗 Register here: https://lnkd.in/dfJhfWVG #Webinar #B2BMarketing #Visibility #InZynk #MarketingStrategy

🤔Every interaction with prospects and customers should deliver value. Why? It's all about building trust By understanding their problems, priorities, and challenges, we get closer to their needs. That's why we surveyed over 1000+ B2C marketers on cross-channel marketing. 📊 📅 Join me for a webinar w/ Tom Fishburne aka the Marketoonist on the State of Cross-Channel Marketing on 1/31 at 10am PT/1 PM ET (Link in comments) Where we will share: 💡 Insights on how B2C marketing peers are thinking about cross-channel strategies. 📘 Best Practices for success in cross-channel marketing. 🎁 A limited edition Marketoonist Shirt for attending! We want to ensure attendees get value, learn and see how they can be successful!

Just did our last prep call yesterday with the team and checked out the questions you all have submitted so far when registering. Looks like we'll be talking a lot about intent data, tactics to deploy when you're fighting for fast pipeline, favorite campaigns, favorite tools for efficiency hacking and so much more. If you haven't submitted your question yet, here's the link: https://lnkd.in/e6ZawcuB See you Thursday!

TechTarget's virtual event for marketing and sales leaders - curated to address and discuss the biggest topics in demand generation, ABM, marketing ops and sales. Rego via the link below to receive the on-demand for the us APAC folks!

Rapidly changing market conditions have put intense pressure on B2B revenue teams. Marketing and sales professionals must think harder and work smarter to find and engage more buying teams — and they must convert those that are buying more effectively. Companies succeeding today are adapting quickly. They’re using data proactively and leaning into innovative ways to set themselves apart. If you want to be on the winning side, consider joining at least one of the 28 planed sessions for 'Reach: Intent. Content. Demand.' our flagship virtual event, on September 19-21. TechTarget and BrightTALK is partnering with Forrester, HubSpot, GTM Partners, and a handful of our clients to bring you some incredibly valuable content such as: • Intent: explore how to leverage real intent data to better identify, engage and convert in-market buyers and buying teams. Whether for sales, marketing or strategy, together we’ll examine data-driven strategies and tactics that drive revenue growth. • Content: learn how B2B’s brightest content innovators are leveraging new content formats, tools and processes to scale content production while simultaneously driving deeper engagement with the right buying teams.  • Demand: hear how top marketing and sales practitioners are using data, analytics and alignment to supercharge their revenue generation activities. You’ll walk away with actionable information on how to drive more value with your buyers. #TechTarget #BrightTALK #Reach2023 #IntentData #ContentMarketing #DemandGeneration #DemandCapture