TechnologyAdvice’s Post

"Demo Request Source increases win rate by 70%"   Ebsta's 2023 B2B Sales Benchmark Report provides a wealth of data-driven insight based on the analysis of 3.2 Million deals representing $37 Billion of sales pipeline.   One statistic within the report caught my attention, and I believe its pivotal for any business seeking sustainable and efficient growth: Demo Request Source increases win rate by 70%.   The data speaks for itself: when prospects actively seek a demo, they are 70% more likely to close successfully. This not only boosts win rates but also streamlines the resources needed and reduces wasted effort. It’s a testament to the power of aligning sales efforts with genuine customer interest.   However, buyers who request demos are often a completely different cohort to the contacts that marketing and sales go to huge amounts of effort to generate through measurable and performance-based lead generation tactics. The 'best' buyers so often remain completely anonymous throughout the purchase process, and only reveal themselves when they are ready to make their intent to purchase known.   I've believed in the need for B2Bs to shift from inbound lead generation to inbound demand generation for a long time now. I think this stat underscores the importance of optimising marketing around the things that gets these high-intent buyers into an efficient, effective conversation with sales, rather than for high-volume lead and MQL generation. In a world where every resource and expense counts, doing so has lots of positives. #b2bmarketing #b2bsales #b2binbounddemandgeneration  

--- 🌐 In the Age of AI: Revolutionizing B2B Sales with Trust and Technology 🔑 Trust: The Heart of B2B Sales At the core of every successful business-to-business (B2B) transaction lies a fundamental truth: people buy from those they trust. In today's fast-paced digital world, trust has become more vital than ever. But how does one cultivate this trust effectively? 💡 Information: The Currency of the Digital Age In an era where information is as valuable as currency, earning the trust of prospects becomes a game of providing the right information at the right time. This is where the challenge lies for many B2B sales professionals. With an overwhelming amount of data available, filtering and delivering pertinent information to prospects is crucial. 🤖 AI and xiQ, Inc. Transforming B2B Sales Enter the AI era, where xiQ is changing the game. xiQ stands as a beacon of innovation, enabling sales professionals to gather all relevant information in seconds. But it's not just about speed; it's about personalization. xiQ provides the ability to share this information in a highly individualized manner, humanizing all digital interactions. 🚀 A New Frontier in B2B Sales The integration the xiQ AI platform in B2B sales processes is not just a technological upgrade; it's a paradigm shift. By harnessing the power of AI to personalize and expedite information delivery, sales professionals can build trust more efficiently and effectively than ever before. The fusion of AI with a human-centric approach is the new frontier in B2B sales. It's about connecting with your prospects on a deeper level and using technology not just to sell, but to build lasting relationships based on trust. #B2BSales #DigitalAge #AITechnology #SalesInnovation #xiQ #BuildingTrust ---

Do not get into ABM With false expectations. Listen to some industry myths Vladimir Blagojević helped quash Link in comments 💬 PS - For bite-sized insights on B2B marketing and ABM, follow The ABM Voice Podcast 🎧 #abmpodcast #b2bmarketing #b2bpodcasts

𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! Welcome back to Season 4 of 𝗧𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝘀 𝗘𝗳𝗳𝗲𝗰𝘁! PODCAST 🎉 Our premiere episode drops today at 1:00 PM, and you won't want to miss it. Join host 𝗖𝗵𝗮𝗿𝗹𝗲𝗻𝗲 𝗧𝗵𝗼𝗺𝗽𝘀𝗼𝗻 as she dives into "𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗮𝗴𝗲𝘀?" and why they are crucial for small to medium-sized B2B businesses. Learn how mastering these stages can streamline your operations, avoid common pitfalls, and boost your sales performance. Tune in on YouTube or Spotify @salesopseffect and let us know what topics you want to hear about next! #SalesOps #SalesStages #B2BSales #SalesStrategy #SalesOptimization #TheSalesOpsEffect

3️⃣ Three steps for building a predictable revenue engine That’s all it takes 💪 But what are they? Find out in this episode of the Revenue Insights Podcast, where Guy Rubin, CEO of Ebsta, shares all in his presentation at Inbound 2023, delving into insights from the Ebsta 2023 B2B Sales Benchmark Report. Tune in via the links in the comments 👇👇👇 #revenueinsightspodcast #inbound2023 #revenueengine

🙌 Josh Weale and I are recording another episode of the ABM under the Hood podcast this week. 🤔 This time, we’re discussing how to build out a target account list. ❓ What key questions do you have on this topic? ❓ What keeps you up at night when it comes to selecting accounts? ✉ Ping me your questions in the comments here or via DM and we’ll do our best to answer them on the upcoming pod! #abm #b2bmarketing #b2b

What are your goals for 2024? How did you do in 2023? How can me make the idea of goal setting really work for us and our teams as we ramp up into the New Year? Join us for our next Virtual Round Table later this month. By the way, watch this space for news about our new B2B Sales podcast!

High-ticket folks have a common problem... ...and this year it got harder... Folks have gotten very careful about spending money. Mac and I talked about how to overcome that barrier on this episode of the Business & Wealth Show. Link to podcast in comments. #salesstrategy #growthstrategy #customerjourney #salesandmarketing #b2b

High-ticket folks have a common problem... ...and this year it got harder... Folks have gotten very careful about spending money. Mac and I talked about how to overcome that barrier on this episode of the Business & Wealth Show. Link to podcast in comments. #salesstrategy #growthstrategy #customerjourney #salesandmarketing #b2b

On our new podcast episode we talked about navigating strategic partnerships when things get complicated. Hope you enjoy the new show. As always, we love to hear your feedback and new show topic ideas, please share!