Ad Council’s Post

As attention spans drop to 1 second, can AR stop the scroll? According to some researchers, most digital ads fail to capture even a second of attention. Why? Speaking to The Drum, our Head of Social Alex Carapiet says "blame short-form video." But can augmented reality cut through?🤔 In this article, Alex states "if brands want to truly capture the attention of these perpetual scrollers, they must break free from the confines of the social media feed. It's time to explore innovative avenues that offer users immersive and engaging experiences." Read more HERE: https://lnkd.in/eXxJ_per #AR | #thoughtleadership | #genz | #brandstrategy

🚀🌐 Stay Ahead of the Curve: Top 5 Social Media Trends for 2024! 📈💫 🔥MetaVerse Mania: Dive into the immersive world! Expect social media platforms to embrace Metaverse features, offering interactive experiences that redefine online engagement. 🔥Sustainable Storytelling: Going green is more than a trend—it's a movement! Brands will focus on sustainable practices and share eco-friendly narratives, resonating with environmentally conscious audiences. 🔥Short-Form Content Reigns: Snackable, shareable, and sensational! Short-form content, like reels and TikToks, will continue to dominate, offering a quick and engaging way to connect with audiences. 🔥AI-Driven Personalisation: Get ready for a personalised experience! AI algorithms will power hyper-targeted content, making user interactions more tailored and relevant than ever. 🔥Interactive Experiences: From polls to gamified content, interactivity is the name of the game! Social media platforms will prioritise features that allow users to actively participate, fostering a sense of community. Ready to ride the wave of social media evolution? Let's turn these trends into your brand's digital success story! 🌎www.brandfire.co.za    #BrandFire #ignitingbrandpassion #agency #marketing #design #branding #agencylife #digitalmarketing #creative #advertising #socialmedia #graphicdesign #digital 

🚀🌐 Stay Ahead of the Curve: Top 5 Social Media Trends for 2024! 📈💫 🔥MetaVerse Mania: Dive into the immersive world! Expect social media platforms to embrace Metaverse features, offering interactive experiences that redefine online engagement. 🔥Sustainable Storytelling: Going green is more than a trend—it's a movement! Brands will focus on sustainable practices and share eco-friendly narratives, resonating with environmentally conscious audiences. 🔥Short-Form Content Reigns: Snackable, shareable, and sensational! Short-form content, like reels and TikToks, will continue to dominate, offering a quick and engaging way to connect with audiences. 🔥AI-Driven Personalisation: Get ready for a personalised experience! AI algorithms will power hyper-targeted content, making user interactions more tailored and relevant than ever. 🔥Interactive Experiences: From polls to gamified content, interactivity is the name of the game! Social media platforms will prioritise features that allow users to actively participate, fostering a sense of community. Ready to ride the wave of social media evolution? Let's turn these trends into your brand's digital success story! 🌎www.brandfire.co.za    #BrandFire #ignitingbrandpassion #agency #marketing #design #branding #agencylife #digitalmarketing #creative #advertising #socialmedia #graphicdesign #digital 

Harness the power of social media trends with immersive AR experiences, including virtual try-ons and interactive features that enhance user engagement. Cultivate genuine connections by promoting user-generated content, which fosters trust and strengthens community bonds. Optimize the purchasing process with advanced social commerce tools like in-app shopping and live events. Additionally, focus on building niche communities to deepen brand loyalty and establish meaningful connections. #checkmatedestudio #Marketing #Strategies #Creative #DigitalMarketing #DigitalAgency #digitaltips #MarketingTrends

Let's face it, traditional social media is a bit stale. Brands struggle to connect thanks to pesky algorithms that decide what content gets seen. But Mojito is on a mission to change that. Our customizable product allows brands to design unique immersive experiences using invisible web3 technology. And web3 gives brands access to new powerful insights illuminating consumers' behaviors, preferences, and connections across all networks. Ditch the one-size-fits-all approach and begin designing engaging campaign experiences tailored to your community. From exclusive rewards to immersive events, web3 makes it possible to forge lasting relationships and build vibrant communities around your brand. Say goodbye to dusty old algorithms.

🌟 Embrace the Future of Nightlife Marketing in 2024 🌟 Are you ready to elevate your game in the nightlife industry this year? Stay ahead of the curve with these key marketing trends and strategies that will shape the scene in 2024: 🔹 Personalized Experiences: Did you know that 80% of consumers prefer personalized experiences? Tailor your events and menus to make every guest feel special. 🔹 Augmented Reality (AR) and Virtual Reality (VR): The AR and VR market is set to hit $209.2 billion by 2024. Dive into immersive experiences with virtual tours and interactive installations. 🔹 Influencer Collaborations: Partnering with local influencers can amplify your reach and attract new patrons. Authentic collaborations are key for engagement. 🔹 Sustainable Practices: Highlight your commitment to sustainability, as 66% of consumers are willing to pay more for eco-friendly brands. Implement green initiatives in your venue operations. 🔹 Interactive Content: Engage your audience with interactive social media posts and live streams. Interactive content drives deeper connections and higher engagement. 🔹 Data-Driven Decision Making: Leverage data and analytics to refine your marketing strategies. Track customer behavior and feedback to enhance customer satisfaction. In a rapidly evolving industry, embracing these trends can set you apart and drive success in 2024. Stay innovative, stay ahead! 🌟 #NightlifeMarketing #2024Trends

In the pursuit of fostering heightened audience engagement, corporations are advised to undertake a comprehensive understanding of their target demographic's proclivities and requirements. Employ a diverse array of multimedia elements, such as images, videos, and interactive graphics, to augment visual allure. Deploy gamification techniques, including quizzes and polls, to infuse content with an entertaining dimension, thereby stimulating active involvement. Leverage social media platforms as conduits for interaction and discourse, contemplating the integration of virtual reality or augmented reality for immersive experiences. Employ live streaming methodologies, personalized content strategies, and solicit user-generated contributions to imbue the content with a personalized touch and engender a communal atmosphere. Furthermore, the integration of interactive tools such as calculators and configurators, mobile optimization, and adherence to a consistent publishing schedule are integral components of a comprehensive approach. Routine analysis of engagement metrics facilitates continuous refinement of strategies in alignment with audience response and preferences.

Metaverse marketing offers a plethora of possibilities, and here's why you should pay attention: 1. Unparalleled Engagement: Virtual experiences are inherently captivating, allowing you to grab user attention and create lasting impressions. 2. Highly Targeted Reach: The Metaverse allows for targeted marketing within specific virtual environments frequented by your ideal audience. 3. Interactive Storytelling: Break free from traditional marketing formats and tell immersive brand stories that resonate on a deeper level. 4. Data-Driven Insights: The Metaverse provides valuable user behavior data within virtual environments, allowing you to refine your marketing strategies for maximum impact. #MetaverseMarketing #DigitalMarketingTrends #FutureofMarketing #VirtualRealityMarketing #Web3Marketing #ImmersiveMarketing #BrandExperience #Innovation #Engagement #EmergingTech #MarketingStrategy #BusinessGrowth #DigitalTransformation

Innovation in Marketing: The Key to Success 🚀 In today's fast-paced digital landscape, innovation is not just an option; it's a necessity for any marketing strategy. 📈 From AI-driven personalization to immersive AR experiences, the marketing world is evolving rapidly. But remember, innovation isn't just about adopting the latest tech; it's about finding creative solutions to engage and delight our audience. What innovative marketing strategies have you recently explored? Share your success stories and let's inspire each other to push the boundaries of marketing! 💡🌟 #MarketingInnovation #DigitalMarketing #Creativity

In week 13, we came across several social media trends and I found this trend more fascinating “multi-sensory social media trend” and did a group presentation on this. Multi-sensory social media trend Context In the digital landscape, brands are increasingly using multi-sensory experiences on social media to captivate their audience. This trend acknowledges that consumers crave immersive content that engages multiple senses. Situational Analysis For a food company, this trend presents a chance to stand out in a crowded market. By leveraging the sensory aspects of food—taste, sight, smell, touch, and sometimes sound—brands can create memorable experiences that drive engagement and loyalty. My point of view ·      Future Evolution: I anticipate that multi-sensory experiences will become even more central to social media marketing strategies as technology advances. ·      Innovation Focus: My focus is on staying ahead of the curve by innovating with emerging technologies like VR, AR, and interactive storytelling. Future step ·      Regularly evaluating and analyzing the performance of multi-sensory content using metrics such as engagement rates, audience feedback, and brand sentiment can help refine strategies and optimize results. ·      Collaborating with experts and partners in the fields of technology, sensory science, and digital marketing can leverage their expertise to drive innovation in multi-sensory content creation. ·      Investing in research and development to experiment with new technologies and sensory experiences ensures that content remains fresh, relevant, and engaging in general. #socialmediatrends #Multisensory #technologies #Marketingstrategies #HOST1173 #Audience Ron Caughlin Ma.Ed