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Should I work agency or in house? This is a question I get asked a lot - from in house marketers who are curious about #agencylife, from agency folks who are wondering if the grass is greener on the other side, and from students or new grads who are charting their first career steps. I started out agency side… then worked in house… then back at an agency… then in house for seven years… and now I’m back where I started (kind of). And the answer I feel super qualified to share is that they’re both my favourite. I love the hustle of agency work. I love the challenge of working with a larger group of creative folks who are constantly pushing each other and collaborating and sharing what they learn. I love the diversity of work that comes from digging into different markets and audiences and industries. I love learning at scale and seeing right away what’s working - or what isn’t - across several campaigns, and then immediately having the chance to try a new idea. I also love working in house. I love digging really deep into an industry and getting to know one company’s target audience better than I know myself. I love the data. I love the accountability. I love working with teams of people who do wildly different jobs than mine, and partnering with them to get things done. I love the rhythm and the cycle of a business. I love the challenge of growing and maintaining a brand, and trying to innovate new marketing ideas within that. And then - nearly two decades into my career - I discovered a third option: working at a niche agency. At Metric Marketing, we work primarily with private and independent schools - from across North America and beyond - which means that I have the luxury of enjoying all the perks of agency work while also getting a chance to deep dive into an industry. We are also an agency that lives and breathes data, which adds so much context and colour to the creative work we do. I could talk about all the nuances of this forever, but in the end, what I’ve found is that it’s the best of both worlds. Really, it’s a brand new world. And isn’t uncovering a secret, better, third option to a ‘this or that’ binary question the most creative answer anyway? I guess it's not a secret anymore. Want to join us? We’re hiring for a number of roles at the moment - including Marketing Strategist, Digital Marketing Specialist, and Account Executive. Learn more and find out how to apply on our website:

Hacks. Gimmicks. Shortcuts. They sometimes will work. But a big part of a successful long-term career is doing work you're proud of. How would you explain this approach to a hiring manager for your next social media manager job?

The Key Differences You Need to Know Before Applying. Yesterday, I posted about hiring a Social Media Marketer and asked for portfolios in my email. Here's what happened: ↳ 50% sent their CVs instead of portfolios. ↳ 50% sent portfolios, but they were for Social Media Manager roles, not marketers. What's the Difference? 1) Social Media Manager: ↳ Manages social media accounts ↳ Schedules posts ↳ Engages with followers 2) Social Media Marketer: ↳ Creates marketing campaigns ↳ Analyzes data ↳ Uses strategies to grow the audience Tips for Applicants ▶ Follow Instructions: ↳ Send what the job posting asks for, whether it’s a CV or a portfolio. ▶ Be Relevant: ↳ Make sure your portfolio matches the role you're applying for. Show your best work related to marketing, if that's the role. Thank you to everyone who applied! For those interested in the Social Media Marketer role, please resend your relevant portfolio. I’m excited to find the right person for the job Follow Arslan Iqbal for more tips and insights. If you found this post helpful, ♻️Repost it to help you network.

in the past three weeks, i was contacted by three different recruiters about roles they scouted me for, i interviewed for then was told i was overqualified for the role. it makes me feel that either recruiters don’t know what they’re doing, my time is being wasted or companies are not clear on what they want. so i’ll be clear with what i want IF i ever accept another role at this point: 🧡 i want to work with a CMO or VP of marketing that has 10+ years of exerience driving 360 campaigns and has an understanding of how me, a social media / content director will come into play 🧡 i want to work with a team that has junior team members i can help grow in the social content space 🧡 i want to work with a company that sets me up for success and will hear me out when i propose new processes 🧡 i want to work with a company that has proven, successful campaigns and isn’t expecting me to create a viral miracle 🧡 i want to with a company who’s CEO isn’t my direct report. 🧡 i want to work with a company that has a reporting process in place for social, influencer and community 🧡 i want space to create within the marketing initiatives to entertain, educate and reward the current audience while capturing new eyeballs to convert into community i see how the difficult the job market is across all industries right now, but it’s imperative that we’re not ghosting, lying to each other, and fitting people into roles that make sense for their and the companies long term goals and not a quick fix 🫶🏾

A simple question asked by my employer almost cost me my job yesterday... A while back, I got hired as a social media manager For a company aiming to expand it's reach online But I got to meet my employer physically for the first time yesterday And the simple question he asked, would have cost me my job "How do you create content that anyone would want to read?" I knew that I was been vetted to know if I'm worth what I'm being paid. So instead of fumbling around for the most suitable answer, Given that my new job hinged on getting it right... I opted to share what gets me to stop and read content from other experts instead With that, I came up with 3 key factors: Real, Relevant and Relatable I believe that every piece of content I've ever read, Posses two or all three of these components Ensuring it's worth anyone's time and attention Factors like text formatting, white spacing, visuals, hooks, and content formats Would have little to no effect in retaining attention if your content isn't - Real - people find it honest and original or, - Relevant - people find it very valueable or, - Relatable - people connect with it on all levels Considering I still have my job this morning, I suppose my response was satisfactory 😁 However, I'm sharing this because I'm curious to learn what your answer would be... How do you create content that anyone would want to read? Please share in the comments

The people have spoken! 📣 Last week I wrote about a marketing job that required a daily 9:30 a.m. - 6:30 p.m. schedule (https://lnkd.in/gkFPXBQx) and ran a poll about it. 📊 My hunch was correct – of the 42 people who answered, 69% responded "No way." 🙅♀️ Only 10% said "Yes - it doesn't bother me." ✔ A mere 5% of people chose "Yes - but I don't like it." 😑 And 17% said "Maybe." ❓ I know this is a small sample size, but a lot of people in my network work in marketing/content/journalism/creative roles. And nearly 3/4 of them wouldn't even apply if that was the requirement. While I don't love a 9-hour day (who needs a full hour for lunch every day?) it's the starting and ending times that made this job stand out to me as a working mom who likes to spend more than a single hour with her toddler before he goes to bed. 💤 Companies looking to hire creative and marketing talent? Don't do this. ❌ You're cutting your talent pool by magnitudes. #MarketingJobs #WorkingMoms #WorkingParents ---- 🔔 Follow me for content marketing & editorial tips, journalism & marketing industry news, and perspective from a working mom who loves her kid and loves her job.

Open Roles bellow, scroll down. If you are looking, you know this already, but you are up against a lot of competition right now. If you do the homework, then the tests are easy. The tests are the interview. The homework is what you need to do to prepare. I have mentioned this multiple times but know more then you need. About the company, the role, the technologies, the competition, the recent news, the person. KNOW IT. It won’t hurt. What hurts? Is when someone ask you. Do you know what ABCDE is? YES So what is it? OH..ABCDE? I thought you meant something else. If you are looking, take a look, if not for you, pay it forward! Dennis Sarlo West Elm Seniors Copywriter  https://lnkd.in/ez9Xp_RE Shoshana Winter Merkle Senior Art Director https://lnkd.in/eeUW7rTC Jeff Stevenson Revolt Digital Ad Solutions Specialist (Ad Ops) https://lnkd.in/exdcT942 RECENT POSTS https://lnkd.in/eNDE5Pni https://lnkd.in/eNEAqrAY https://lnkd.in/edRVevhp #jobs #jobadvice #openroles #jobopportunities

I've hired marketers who ultimately failed... This is what I got wrong👇 Being experienced doesn't always mean being the right fit. Since I didn't plan well to get the best fit, I got skilled individuals that just couldn't last. That's why before hiring, it's crucial to: 📌 Clearly define the role. 📌 Identify the best fit for the position. 📌 Establish a suitable salary budget. 📌 Plan for their ongoing productivity. Having a specific candidate profile is essential. It will streamline the interview process for you. Check my pinned comments to discover how I once failed some brands as a digital marketer. P.S. Have you ever hired someone who couldn't perform the job? How did you address it? For productivity and digital marketing enhancement tips, follow me Adeleke Daniel. Catch my latest posts by turning on notifications Repost ♻️ to help someone on your list.

Mercury Talent media industry hiring data   - May 2024 media industry jobs: https://lnkd.in/gk3qxFzF - June 2024-to-date media industry jobs: https://lnkd.in/gEE7HUjC   Some key points: * The total number of advertised media industry jobs we track rebounded slightly in May 2024 to 413 jobs - up 6.4% from April but still below the 420 jobs advertised in March 2024. * Sydney remains the biggest media industry jobs market with 74% of advertised positions in the harbour city. The Sydney job market grew 8.5% while the Melbourne job market went backwards 7.5%. * Looking at job functions, the CEO role at CRA was the only top management role in May. The number of advertised content roles fell a further 10% to 99 jobs which is 20% below the 124 content roles advertised in March. After dipping in April, product/ops roles rebounded back to March levels in May. Demand for sales people grew another 2.5% in May to 162 advertised jobs, up 12% from the 145 sales jobs advertised in March. Marketing/comms roles in the media industry grew from 32 to 39, up slightly from the 36 marketing/comms roles advertised in March. * Of the 413 advertised media industry jobs tracked by Mercury Talent in May, just under half (200) were junior executive-level positions and another 192 were mid-level roles. Only 21 positions (5%) were director/senior management roles - bad news for mid/senior-level team leaders hit by the waves of consolidation and redundancies we have seen over the past 6-12 months. * The top recruitment advertisers in May were Southern Cross Austereo, REA Group, oOh!, ARN and Nine in Melbourne, while the recruitment teams at TikTok, News Corp, Nine, Australian Broadcasting Corporation (ABC), Are Media Pty Ltd, Foxtel Group, Google and Mamamia were busy in Sydney. Overall, the biggest recruiters for May were News Corp, TikTok, Nine, the Australian Broadcasting Corporation (ABC), REA Group, Southern Cross Austereo, Foxtel Group, Are Media Pty Ltd, Special Broadcasting Service (SBS) Australia, Google and oOh!

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