Another year, another record-breaking celebration! 🎉
Our presence at the Cannes Lions International Festival of Creativity made company history, bringing home 22 Lions – the most ever for the company – and clinching our very first Grand Prix win for the sustained success of the captivating ‘It Has To Be HEINZ’ campaign over the last five years. A true testament to our marketing evolution, these awards symbolize our commitment to infusing creativity into all our brands.
Big applause for our dedicated teams who paved the way for this success! 🙌 🤩
#CannesLions#HereAtKraftHeinz
Executive experienced in Employee Experience, Learning & Leadership Development, Culture, Engagement, D&I and Certified ScrumMaster® Top 5 Strengths: Input-Strategic-Learner-Achiever-Deliberative *views are all my own
Make sure you get those entries in!
Excited to see all of the entrants, particular those utlising new technology to drive innovation within performance marketing. Always intrigues me how others are working towards building brands and driving effective, impactful work.
#pmwawards#judge#marketing#awards#advertising
Brands can’t tap into culture without tapping into communities
And this report from Brands&Culture is a great example of the brands that are winning big with that mentality
#culture#communities
Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius?
Worry not! We’ve got you.
It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below)
In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value.
See what you think. We’d ❤️ any feedback from you, the B&C Community.
P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶
And that gaming and grub should be an entire new Lions category? 🎮 🍲
Charlotte WilliamsMichelle GravesVanessa SawyerrJosephine AndrewsMark St. Andrew#CMOs#Creativity#Culture#BrandsnCulture#CannesLions
🎉 Breaking News: The results of the PBE Awards Luxury Spirits Packaging Concept competition for Spring 2024 are in!
After evaluation by our esteemed panel of judges—comprised of industry veterans from Campari Group and Spearhead Global—we proudly unveil the winners who will help redefine luxury spirits packaging. 🏆
🥇 First Place Winner: Ember - with boundless creativity and an eye for elegance that wowed us with a concept that seamlessly blends form and function. Their design transcends mere packaging—it’s an experience and a true work of art!
🥈 Second Place Winner: Reuse - ingenuity knows no bounds! Their concept marries simplicity with sophistication, proving that less truly can be more. Picture a sleek, minimalist vessel that whispers luxury, inviting connoisseurs to savor every drop. Bravo!
🙌 A heartfelt thank you to our esteemed judges from Campari Group! Your discerning eyes and unwavering commitment to excellence have elevated the PBE Awards to new heights. 🙌
🌟 And to the Istituto Europeo di Design (IED): Your collaboration and the creativity of your students continue to inspire us. Grazie mille! 🌟
To all participants: Your dedication and passion have left an indelible mark. As we raise our glasses to the future, we salute your unwavering commitment to excellence. 🥂
Stay tuned for behind-the-scenes glimpses and more of the awe-inspiring designs.🌟
#PBEAwards#SpiritsIndustry#PackagingIndustry#Innovation
How did we transform Guinness into an even more iconic brand for a whole new generation of Guinness drinkers?
Last month at Cannes Lions International Festival of Creativity, Callum McCahon summed it up perfectly:
✨ Start with social for inspiration
💯 Know your brand truths and double down
🤸♀️ Build your teams for agility and react in real-time
Head here to see more on how we reignited Guinness and transformed it into a social-first brand 👉 https://lnkd.in/emg4T8Y8
Seven years ago, I started my journey in the promotional events industry with Smirnoff being the first brand I ever worked! I still remember the nerves I felt speaking to people about a product I was not familiar with. 🫠Being out of my comfort zone pushed me to grow, and looking back, I realize it gave me the skills to sell, manage, and close projects I once thought were beyond my reach.💯
Your current place you are at is not the final destination. It's just a part of the journey.
Have faith & trust the process ✨️
#PromotionalEvents#BrandAmbassador#EventMarketing#Promotions#BrandRepresentation#MarketingStrategy#CareerGrowth#BusinessDevelopment#PersonalGrowth#ProfessionalJourney
This is the calibre of creative #effectiveness the brands of the world are competing with.
Do we stand a chance in the next five years even?
I have heard lame excuses by our own industry stakeholders in corners watching these case showreels and saying these are international brands with big budgets, our clients do not have these kinds of money or will never go for it.
To them I say......selling it to them is your responsibility as there Marcom. partners and if the creatives are awesome and meets the "BRIEF" you don't have to sell it to them even. Also with the right execution plan, it will organically succeed.
#CannesLions2024#CreativeEffectiveness
Congratulations to Rethink, Toronto | Grand Prix winners in the Creative Effectiveness Lions for ‘It Has To Be Heinz’.
Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK#CannesLions2024
Supporting Residents of Housing Sector. Giving a voice to the many unheard and ignored. If I reach out to connect to you it's usually just to gain your sector knowledge and guidance, always grateful.
GreenSquareAccord has announced receiving 254 nominations for their Gold Star Awards, describing this as an impressive 42% increase over last year’s entries. However, this claim seems somewhat underwhelming, especially considering their workforce size and the upcoming expenditure for the awards ceremony.
To put this in perspective, with an employee base ranging between 1,000 and 5,000, the 254 nominations represent only about 5.08% to 25.4% of their total staff. Last year’s nominations, calculated to be around 179, indicate a low participation rate.
Moreover, it is important to note that these nominations are solely from staff members, with no input from customers or residents. This exclusion is disheartening, particularly considering the crucial role that customers and residents play in the organisation’s operations. Their feedback and recognition would provide a more comprehensive and authentic measure of performance and service quality.
When considering the costs associated with organising and hosting an awards ceremony, including logistics, venue, awards, and lost productivity, one must question the efficiency and impact of this exercise. The expenditure seems extravagant and not necessarily reflective of broad recognition across the organisation.
Given these figures and the lack of customer/resident involvement, it's crucial to consider whether the awards genuinely enhance morale and recognition or if they simply serve as a costly tradition with limited reach. In light of these numbers, the resources allocated to the Gold Star Awards might be better invested in more impactful employee and customer engagement initiatives, or better yet spent making the homes of their residents safe, warm and dry.
We’ve received 254 nominations for our Gold Star Awards, an impressive 42% increase on last year.
Our awards are an important opportunity for us to recognise and reward the colleagues and teams who go above and beyond and enable us provide a great service to our customers.
Our final ceremony will take place on Wednesday 3 July 2024. We can’t wait to crown our winners, good luck everyone!
It's time to face the facts: in-house agencies are sweeping awards and shaking up the industry like never before. When I joined The Kitchen North America, my mission was clear – to break the stigma surrounding in-house vs. traditional agencies.
And guess what? We've done just that.
Winning Small Agency of the Year at the Shorty Awards is proof that great creative and outstanding work come from passion and talent, regardless of the agency model. We're not just keeping up with the traditional giants; we're outpacing them.
Think about how Netflix disrupted the entertainment industry. Traditional networks were kings until Netflix came in, breaking all the rules and creating award-winning content that changed the game. That's exactly what in-house agencies are doing in the advertising world.
To everyone at The Kitchen North America – your relentless creativity and dedication have made this possible. And to Kraft Heinz, thank you for believing in us and letting us bring your visions to life.
We're not just part of the conversation; we're leading it. Here's to continuing to disrupt, innovate, and create work that leaves a mark. 🚀🌟
#IndustryDisruption#InHouseRevolution#ShortyAwards#CreativeExcellence#ChangingTheGame#ProudMoment#PassionInActionTom EvansSimon AuKathleen BokarJulie Benevidesdamon crateDaniel SzczepanekEmma ArnoldGira MoinKarin C.Brandon MorrisonJan ParmaMonika HeschAnanta PrayitnoBayly ShelleyWesley Webb
🏆 We Won! Small Agency of the Year at the Shorty Awards! 🏆
Guess what? We snagged the Small Agency of the Year award at the Shorty Awards! 🎉 We went toe-to-toe with the big guns and came out on top!
Not only did we bring home the gold for being the best small agency (size isn’t everything, right?), but we also scooped up a ton of campaign awards too. It’s like we went to the award buffet and filled our plate to the brim. 🥇🥈🥉
This victory lap wouldn’t be possible without our amazing team, who continue to bring their A-game daily. You guys rock! 🚀 And a massive shoutout to our partners within Kraft Heinz for trusting us to sprinkle a little magic on the work. Here’s to more creative wins and epic campaigns ahead!
Tom EvansSimon AuJulie BenevidesKathleen Bokar#Winning#ShortyAwards#SmallButMighty#AgencyLife#CelebratingSuccess
2023 Best Client-Side Team Finalist, Pernod Ricard, answered some questions about what makes their team so great. Diversity, value and effectiveness are the secret to their strength as team.
Read the article to find out how these attributes have earned the team a spot as a finalist of the #QuirksAwardshttps://lnkd.in/g2WyhaQr#QuirksMR#MRX#insights
Never waste a crisis. This quote has never been more true than now, when marketing campaigns that deliver business results are without alternative. Looking forward to chairing the WARC Creative Effectiveness Awards 2024 for Europe alongside Kevin Mercer and Joost Hoppehttps://lnkd.in/dKgVDUtU#creativeEffectiveness#Warcawards Will you become the next benchmark for the industry?
Chief Executive Officer at The Kraft Heinz Company
1moOnwards and upwards. Proud, not satisfied. Team is hungry for more!