Kraft Heinz’s Post

Anyone own an Herve Leger bandage dress (or knockoff...) in the 2000s? 🙋♀️ After going bankrupt in 2017 the brand is staging a comeback led by industry veteran Melissa Lefere-Cobb and designer Michelle Ochs. Righting the ship will take time, but I think the key lever is product. Hervé Léger made an iconic product (that bandage dress) but it was so iconic that when styles changed, the brand went with it. They also chose a tough category for an iconic product: Evening-wear. Evening-wear is a category of newness; customers dont want to wear the same style to two events. Other products, like handbags, have the luxury of producing long-lasting styles. There are 3 fashion product strategies that reflect how much change to engineer into your product. I wrote about them (and what to do if your brand is not among them). Let me know what you think! https://lnkd.in/gf2mji-6 #fashion #marketing #product #strategy Glossy

Really interesting article outlining the basic design concepts that have always been important in the fashion and clothing retail world. Bonus that’s it’s about a really interesting man from a high quality newsletter!

Struggling to navigate the nuances of corporate fashion? Whether you're gearing up for your first job or aiming to refresh your wardrobe, understanding the distinction between business casual and business professional is key. Check out our new article written by Jillian Betke to help elevate your style. https://lnkd.in/g_-Z3ZvS

Mastering Old Money Fashion: Your Ultimate Guide to Ralph Lauren’s Timeless Ralph Lauren embodies the timeless allure of old money fashion, blending classic designs with premium materials and meticulous craftsmanship. Its enduring staples like polo shirts and cable-knit sweaters epitomize sophistication and longevity. Beyond products, Ralph Lauren's rich heritage and aspirational marketing evoke tradition and exclusivity. To emulate this appeal, fashion brands should focus on classic designs, quality materials, elegant store design, celebrity collaborations, and compelling brand narratives. These elements resonate with consumers seeking timeless elegance and sophistication. Here are five key elements of Ralph Lauren's old money style and how other fashion brands can adopt them to cultivate a timeless, sophisticated appeal: 1. Classic and Timeless Designs: Focus on creating pieces with enduring styles and classic cuts, avoiding overly trendy designs. 2. Quality Materials and Craftsmanship: Utilize premium materials and ensure meticulous attention to detail in craftsmanship. 3. Elegant Retail Store Design: Design stores with elegant interiors and sophisticated displays to enhance the shopping experience. 4. Collaboration with Public Figures: Associate with celebrities and influencers who embody the desired lifestyle and values. 5. Heritage and Brand Story: Develop and promote a compelling brand narrative that evokes tradition, exclusivity, and timeless elegance. Check out link to Medium below for the full version.

Here's how branded clothing became cool with Brooklyn Circus and Jack Daniels! Why have branded clothes suddenly become fashionable everywhere? It’s not just about the logo; it’s about identity. Look at the standout collaboration between Brooklyn Circus and Jack Daniels. They didn't just create merchandise—they also created fashion statements. Their varsity jackets and hats sold out quickly, proving that when brands connect with fashion, they create something people eagerly want to be part of. Wearing a brand today tells your story in style. Do you also want to make your mark with branded fashion? So, get ready to tell your story with branded fashion. We add a unique touch to each piece, allowing you to express your story with branded merchandise. See how at GiftAFeeling! https://lnkd.in/eiD6UNjR #promotionalproducts #corporategifts #brandedmerchandise #branding

NEW BLOG POST: CAPSULE WARDROBES FOR STREAMLINED DECISION-MAKING - A capsule wardrobe is a collection of clothing that prioritizes quality and versatility over quantity. It focuses on a small selection of timeless, easy-to-mix-and-match clothing you can wear for multiple occasions. Capsule wardrobes are part of a minimalist fashion philosophy: less is more. They cut out the distracting excess that weighs down a lot of wardrobes and can help you avoid overbuying. Your work, lifestyle, location, and personal preferences all factor into how big or small your capsule collection is. Instead of focusing on a number, we encourage you to focus on intentionality. Every item should have a purpose. The only pieces you should have in your closet serve your needs, fit your body, and that you LOVE. Visit nextlevelwardrobe.com to read the post.

Revamp Your Style: A Detailed Guide to 30 Essential Fashion Staples for Your Wardrobe Transformation