The Social Shepherd’s Post

Social Media Updates Alert! 🤩 🎵 TikTok and Universal Music Group (UMG) have reached a new agreement after UMG pulled its songs from TikTok in February 🎶 This multi-dimensional licensing agreement promises fairer compensation for UMG's talented artists and songwriters, along with “industry-leading protections” against generative AI, and provision for new promotional and engagement opportunities for their latest releases on TikTok 🚀 Back in February, UMG claimed that TikTok was offering far less of a share than the previous licensing arrangement, while TikTok argued its value was greater than UMG would acknowledge. But now, Universal is back on board, marking a win-win for both sides 🎉 🎵 Meta's Threads app is seeing increased usage in the U.S. To incentivise more creators to join, Meta is offering select creators from its other apps up to $5,000 to post on Threads. If their post surpasses 10,000 views, they could qualify for a payout. This is an invite-only program aimed at boosting Threads' popularity 💰 🎵 After weeks of telling creators to stop crying about their reach and follower count in the app, Instagram has announced a major algorithm update to boost original content creators 📈 The update includes: 1️⃣ Removing and discouraging aggregator accounts from content recommendations. 2️⃣ Labelling reposted content to direct users back to the original creators of content. This could be the most interesting and significant element 💡 3️⃣ Spotlighting smaller accounts as opposed to prioritising larger creators 🔦 💡 It's a pretty cool update but there is a risk. If IG moves away from showing the top-performing posts based on engagement, it could negatively impact the user experience. It's a complex balance between keeping engagement within the app high and shining a light on emerging creators. But if Instagram can get through it, that could be BIG. If you’ve made it this far, let us know if you’re Team Drake or Team Kendrick 🫢 And let us know your thoughts on these updates… 😅 #DarkMatterMarketing #SocialMediaTrends

Helping Creators Get Discovered and Earn Money on Facebook 💰 What you need to know: 👉🏼 Creating Facebook Reels just got even easier with their redesigned Reels editor, new Inspiration Hub and Templates Hub. 👉🏼 They’re helping creators grow their audience with new ProMode features. 👉🏼 They’re expanding performance bonuses on Facebook, lowering Stars monetization eligibility, and testing monetizing Reels that include music. Read more about getting discovered and earning money on Facebook here: https://lnkd.in/gqSHDtTd Do you think this is a useful update to the platform? #BoldCraftMarketing #BoldCraftMarketingNews #Facebook #DigitalTrends #NewInMarketing #MarketingTips #DigitalMarketing #FacebookUpdates #IndustryUpdates

Happy Monday! 🌇 Let’s talk: Algorithm Changes and TikTok So, over the last 2 months I have noticed a real shift in the way TikTok content is created as well as viewed. I will be honest when TikTok first announced they would be integrating photos into the platform as a new form of content I did not expect it to do well, and I initially thought it would end up a temporary feature. And after the UMG situation I must say it was looking bleak for short form content on TikTok. However, photo trends have taken TikTok by storm. This as well as the new Repost feature now allows creators and viewers to connect on a different level - boosting the content for the creator and bringing a new form of ‘meme-like’ communication to TikTok. This is seen in the new Espresso Trend stemming from Sabrina Carpenter’s latest single, as well as YBT Fatt’s ‘Secrets’ trend. I think this is a shift no one saw coming and shows TikTok’s ability to tap into new forms of content, and even the potential for music streaming as show in Douyin. Let me know what you think in the comments below ⭐️ TikTok ByteDance Meta #tiktok #contentcreator #influencermarketing

With TikTok being a pretty bada$$ video content platform for businesses to connect with their audience and advertise on, these new updates are putting even more tools in the hands of agencies and brands using video as a means to increase profitability. Shoppable posts are a great example of this, as the video content itself also becomes the medium and portal through which a sale is made. Data also informs content strategies in real-time, allowing for more impactful results through iterative improvements. For those who have been in marketing for a long time, it's a solid transformation in terms of audience engagement and feedback. #Marketing #VideoContent #CustomerEnagegment

TikTok has welcomed an update allowing text-based posts available to all users. This new addition allows TikTok users to share a different form of content with full-screen text, music and stickers. These text-based posts can be up to 1000 characters long, accompanied by your choice of background colour, font and placement within the frame. This new sense of creativity is presented in a way that is similar to Instagram Stories’ text-only updates. Text allows all content creators across the platform to share their stories, poems and lyrics to their audience. #socialmediaeducation #tiktok #tiktokeducation #socialmediaagency #socialshow #socialshowadelaide

If you've noticed a sudden decline in engagement on TikTok, you might be caught in the web of the elusive TikTok shadow ban. But what exactly triggers it, and how can you ensure your content stays visible? Violating TikTok's community guidelines is the primary culprit behind shadow bans. This includes: 👉Posting Restricted Content: Content that goes against TikTok's rules, such as explicit material or hate speech. 👉Bullying or Harassment: Targeting individuals or groups with negative or harmful behavior. 👉Copyright Infringement: Using copyrighted material without proper permission. How do you know if you're shadow banned? 🤔 Look out for decreased engagement, a drop in views, or your content not appearing in searches or on the For You Page. These could be indicators that your account's visibility has been restricted. Though TikTok hasn't officially confirmed shadow bans, they typically last around two weeks. To avoid one, stick to guidelines, engage positively, and respect copyright laws. While TikTok may not explicitly acknowledge the term "shadow ban," understanding and adhering to their guidelines are essential for a successful and sustainable presence on the platform. Follow us for more tips! #TikTokShadowBan #SocialMediaTips #DigitalMarketing #ContentCreation #CommunityGuidelines #TikTokMarketing #MarketingCaviar #PersonalBrand #LAMarketingAgency #LosAngeles #CaliforniaBased #BrandIdentity

TikTok’s potential ban 🚫 opens the stage for alternatives like Triller, Instagram Reels, Snapchat Spotlight, and YouTube Shorts 🎥. These platforms offer a new realm for creators to express, engage, and innovate. With features like editing tools and music integration, they’re ready to welcome TikTok’s community. It’s time to adapt and explore these dynamic spaces for your short-form content needs. Embrace the change and continue to create and connect! 🌐✨ By Baruch Labunski via Entrepreneur Media

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Social media updates - your mid-week roundup 🤠 As always this week has already seen lots of updates and news in the world of social media... 👯 Instagram adds live streams for close friends 💁 TikTok is planning on letting businesses create their own virtual characters 🚀 The UK is now the world’s second-biggest advertising exporter behind the US 💫 X is looking to provide insights into when your audience is active ⏳ No Space a new social media platform is meant to be launching this month ✨ Instagram is experimenting with chat widgets to prompt engagement 📷 TikTok has launched a new image-sharing app called Whee 🎵 Sony Music, UMG and Warner Records are suing AI start-ups for copyright infringement and are seeking $150,000 per violation 🎤 TikTok has launched a new 11-week in-app Taylor Swift experience 🎠 Instagram has added music for carousel posts with video 🗒️ YouTube is testing its own version of community notes What do you think of these updates? 💛

There's a new trend in TikTok town, but is it here to stay? In a new feature to keep its community engaged, TikTok recently launched TikTok Shop, a way for users to directly purchase products used in videos. So what does this mean for the future of marketing on the app? While there's a lot of complexity to the app's new revenue stream with this addition, here's the TLDR. While TikTok Shop is a great way for creators to make a profit and for brands to target the platform's audience, it's also viewed as spammy as many products appear to be cheap or infringe on copyright regulations. Should you use it? Do the research and see if it's right for your product and target audience. #thecontentqueens #socialmediamarketingagency #contentmarketingagency #socialmediaexpert #marketingsocial #socialmediacontent #digitalmarketingstrategy #socialmediastrategy #contentstrategy #creatingcontent #ccontentcreationtips #contentcreationstrategy #contentcreationagency #socialmediatoolkit #clientspotlight #dreamclient