Halara’s Post

She knows how to spend💰 but are companies missing the mark When it comes to consumer spending, did you know that women make more than 80% of those spending decisions 😮 As this article highlights, it's therefore essential that companies get their marketing message right! And here's there top 12 tips: 1. Research female consumers 2. Craft your messages towards those female consumers 3. Tell women's stories 4. Prioritise relationship over transaction 5. Create marketing messages using inclusive and respectful language 6. Effectively use social media 7. Recognise women's purchasing power 8. Support causes on International Women's Day 9. Employ value-driven marketing content 10. Gather and utilise the feedback 11. Collaborate with female entrepreneurs and influencers 12. Avoid stereotypes There's no doubt that women do it differently, and different is the competitive advantage! SHARE YOUR THOUGHTS 👇 #gender #career #leadership www.AmandaBlesing.com

It's Women's History Month, but the economic power of women deserves year-round recognition! ᎑ Stanley's success story is a prime example, and here's what your brand can learn: - Understand your audience: Stanley identified a new customer segment (women) and tailored their message accordingly. - The "Sheconomy" is real: McKinsey & Co. reports women control a third of household financial assets in the US, projected to reach $10 trillion by 2030. - Women are strategic buyers: They not only buy for themselves but also for their families and businesses. - Marketing needs to evolve: Forget pinkwashing! Brands must understand the female customer and craft messaging that resonates with them. - Leverage the reach and influence of women who align with your brand's values. ➡️ What are your thoughts on effectively reaching female consumers in today's market? ➡️https://lnkd.in/enNgQBnx #WomenInBusiness #Marketing #ConsumerTrends #womenshistorymonth

CREATIVES: You don't have to choose 1 thing and do it for the rest of your life. You CAN be a multi-hyphenate. BUT - if you want to make money and attract the right type of clients to your #creativebusiness you need to get CRYSTAL CLEAR on what you are good at. CLARITY is YOUR NEW BFF. Why? Confused teams don't want to work with confused people. You should be able to tell a company or client in 1 - 2 sentences what you offer, why you are the best at it and what results you can provide. If you need help figuring out how to revise your bio to land more freelance work, comment below and come hang out at my workshop where I'll be sharing my framework for getting paid the BIG BUCKS as a creative. https://lu.ma/q8pea06h #creatives #contentcreation #creativeagency #talentagency #influencermarketing #influencers #creatoreconomy #workshop #businessstrategy #femaleentrepreneur

Fascinating case study on the power of marketing, social media and of course the 💪 of women. For the last few years I have always 'begged' editors, please consider reviewing products that are not always 'new' (sustainable reasons) and this is a great example of a product that had been around for over 5 years, not new, and continues to be reinvented. #marketing

Check out my recent blog post for Isenberg Women in Business about the Top 3 Marketing Campaigns of 2023! #isenberg #womeninbusiness

🙋♀️ Proud to inspire women within my circle! As a driven and committed Social Media Manager, I embrace challenges and stay true to my words. When I commit to delivering results, I WILL DELIVER! Let's empower your brand and make waves together. #EmpoweringWomen #DeliverResults #EmpoweringWomen #DeliverResults#InstaInfluence #SocialMediaMagic #TrendingNow #InfluencerLife #ViralVibes #DigitalNomad #InstaFamous #SocialMediaGuru #TrendingTopics #InfluencerStyle #InstaHacks #SocialMediaMastery #ViralContent #InfluencerCommunity #InstaTips #SocialMediaSuccess #TrendingFashion #InfluencerMarketing #InstaGoals #SocialMediaStrategy

🙋♀️ Proud to inspire women within my circle! As a driven and committed Social Media Manager, I embrace challenges and stay true to my words. When I commit to delivering results, I WILL DELIVER! Let's empower your brand and make waves together. #EmpoweringWomen #DeliverResults #EmpoweringWomen #DeliverResults#InstaInfluence #SocialMediaMagic #TrendingNow #InfluencerLife #ViralVibes #DigitalNomad #InstaFamous #SocialMediaGuru #TrendingTopics #InfluencerStyle #InstaHacks #SocialMediaMastery #ViralContent #InfluencerCommunity #InstaTips #SocialMediaSuccess #TrendingFashion #InfluencerMarketing #InstaGoals #SocialMediaStrategy

With data revealing that women are more often than not the decision-makers in purchases, Natasha Williams from Word of Mouth Digital says "brands and advertisers must understand how to target women and mothers, and how to develop effective campaigns that resonate with their diverse experiences." #marketing #mothers #changemakers

Let's celebrate the women making waves in every industry, inspiring us all. Happy Women's Day! . . . #trendinginfluencers #happywomensday #womensday #internationalwomensday #womens #influencermarketing #instagramers #socialmediamarketing #branding #brandawareness #collaboration #brandshoot #brandmarketing #digitalinfluencer #influencer #blogger #influencerdigital #youtubers #bloggers #influencerswanted