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We're excited to share the impressive outcomes of Halara's NYC pop-up and offer a glimpse into our future plans, as detailed by Alicia Esposito in Retail TouchPoints. Our first pop-up attracted nearly a thousand visitors daily during the weekends, with 33 styles selling out or nearly selling out by the final day. As Gabby Hirata, Global Brand President, noted, "Most of the resources at Halara are spent on fabric research and development and supply chain... everything has been made using activewear fabric or functionality. That is going to forever be an anchoring point for our unique value proposition.” As more and more customers recognize this, we’re planning 20 more pop-ups over the next two years, bringing our mission of living an active lifestyle to even more people through offline activation. Stay tuned as we continue to revolutionize activewear and expand Halara’s reach. Read more about our SoHo pop-up success and future plans here: https://lnkd.in/gSwvpfUh #Halara #RetailInnovation #Activewear #PopUpShop

Why Product Innovation was the Star of Halara’s SoHo Pop-Up - Retail TouchPoints

Why Product Innovation was the Star of Halara’s SoHo Pop-Up - Retail TouchPoints

https://www.retailtouchpoints.com

Gabby Hirata

Global Brand President | Halara

1mo

More to come!

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