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Leading new business @ GlobalData Sport / Sportcal

**Business of the IPL 2024** Indian Premier League India · Despite the IPL entering its 17th year, the franchise tournament is still seeing viewership records · The consumer goods sector ranks highest in terms of deal volume and annual deal value by sector. · playR India are the official kit supplier to 4 different IPL franchise times · The Gambling sector dominate the 2024 IPL primary front of-shirt sponsors · Only one IPL team sells their tickets directly as other teams lean on bookmyshow or Partyminsider · The IPL has a far superior social media following compared to any other franchise league around the world, and this is unlikely to change. · The Chennai Super Kings have become the most popular IPL franchise across Facebook, X (Twitter), and Instagram with over 39 million social media followers. · The 2024 Women’s Premier League saw five sponsors with the competition, an increase from the first year of the tournament If you're interested in the IPL or the wider sporting landscape and actively looking at sponsorship strategy, insights and/or media rights drop me a message! #businessintelligence #sportbusiness #sponsorshipstrategy #IPL #cricketsponsorship

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