Tom Martin’s Post

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Executive Editor, Quad-City Times, Disptach-Argus

Life often moves at a frenetic pace. The last thing our readers want or need from us is a story that tells only a piece of a jumbled picture. I’ve long been a proponent of enterprise reporting: deeper stories about why things happen the way they do. During a Quad-City Times/Dispatch-Argus newsroom vision meeting last week, I identified different approaches to reporting that may help us better serve readers: 1. A higher percentage of enterprise stories 2. Swarming high-interest stories with follow ups 3.  Providing clarity stories 4. Creating takeaways from dense reporting. Of these four, clarity stories are the least comfortable for many of us in the newsroom. We report each new development in an ongoing issue, so we don’t see the need to retell the larger story from those already-reported parts. There’s a misguided assumption that readers should be up to speed on our previous reporting.  That’s where the “clarity” comes in. Sometimes we need to step back with fresh eyes and tell the whole story in a concise or narrative format, with the result being readers who understand what happened and why.

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Love all the goals, especially No. 1! Working under you, Jay and Rob gifted me with a passion for enterprise reporting. I love how democratic it is. Whether a newspaper covers a small, rural town or one of the largest cities in the country, great enterprise reporting and reporters can come from anywhere. If every newsroom showed your commitment to nurturing journalists’ enterprise-reporting skills and delivering high-quality enterprise stories, I think the print journalism industry would be in a healthier, more optimistic place.

Len LaCara

Senior Editor for Engagement, Lee Enterprises

2mo

I like to frame clarity stories as "what you need to know," and often suggest a Q&A format. In addition to providing context to the event, the format can also help draw search traffic if it anticipates and answers readers' key questions.

Love this Tom. Lots of wisdom in this! Sharing with my editors.

Don Cooper

Retired Community Newspaper Executive

2mo

Excellent Tom. I might add: Hold public officials accountable.

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