TMB (Trusted Media Brands)’s Post

Ad revenue data is vital to ad ops. Knowing what to focus on is the key to success. Cory Mahoney, Director of Ad Ops & Client Success at Aditude, shares his top metrics every publisher should be optimizing. Click the link below to read more: https://hubs.la/Q02pk6k20 #adops #adtech #headerbidding

PUBLISHERS SUMMARY: 1. Apartment Therapy sees a wider range of RFP budgets in Q1 2024, with record-high close rates due to renewals. 2. Dotdash Meredith and Dow Jones experience digital ad revenue growth in Q4 2023, with optimistic projections for 2024; The New York Times faces a decline but expects a recovery. 3. Q1 2024 ad growth is driven by beauty, CPG, retail, pharma, and tech sectors, with AI advertising sparking a tech sector rebound. 4. Video and podcast ad revenues are up 20% year to date, recovering from last year's stagnation. 🌎Join the #Publisher channel on AdTechGod Slack Community : https://lnkd.in/g6M9CF7V 📖 https://lnkd.in/gABhtjDt

A Million Dollar Call: Just yesterday, a client reached out to us thrilled with the return on their $150,000 ad spend. Now, they're ready to take it to the next level upping that ad spend to $1 million dollars this month. Yep– that's 35k per day. Millions of views, thousands of clicks, and a significant return on investment - that's the power of strategic ad spending and #data. Super exciting times ahead as we fine-tune our strategy to translate to capital-raising success! 💸 💰 #ClientWins #Agencylife #MarketingSuccess #CapitalRaise

A Million Dollar Call: Just yesterday, a client reached out to us thrilled with the return on their $150,000 ad spend. Now, they're ready to take it to the next level upping that ad spend to $1 million dollars this month. Yep– that's 35k per day. Millions of views, thousands of clicks, and a significant return on investment - that's the power of strategic ad spending and #data. Super exciting times ahead as we fine-tune our strategy to translate to capital-raising success! 💸 💰 #ClientWins #Agencylife #MarketingSuccess #CapitalRaise

What is an Ad Management platform? How does it compare to its alternatives? More importantly, do you need one? 🤔💰 Along with the answers to these questions, our latest whitepaper details the various use cases that publishers of all sizes face in their daily challenges around monetisation, and how Ad Management platforms can provide a solution in many of these situations. Find out more by downloading our Ultimate Guide to Ad Management for Publishers: https://hubs.la/Q02b8fgB0 #monetisation #admanagement #programmaticadvertising #headerbidding #publishermonetisation #advertisingoperations

Being a Google-certified Ad Manager 360 Platform Partner, OpsCo enables digital publishers and demand partners to cultivate revenue streams through the strategic sale of their available ad space. Explore the many ways we can help to maximize your earnings. Reach out today to get started: ops.co/contact #DataDrivenMarketing #DigitalStrategy #AdvertisingTechnology #DigitalRevenue #MonetizationSolutions Victor Raymond Tabaac James Byrd Dick van Halsema David Fleischman

Future-proof your ad strategy in 2024 with 15 of the best demand partners in the Adtech industry. Choosing the right demand partners can make all the difference in increasing publishers' ad revenue. And that's exactly why we have released our latest blog post, featuring top 15 demand partners for publishers. Here's what our blog explains: - How top-tier networks can transform your revenue strategy - Open-Source Platforms vs. Header Bidding Partners - How Many Header Bidding Partners Are Too Many for Publishers? - 6 Essential Factors to Consider When Looking For a Header Bidding Provider And a lot more. Click the link here to read our blog - https://lnkd.in/gwe4wFeg #demandpartners #adtech #adrevenue #adpushup #adnetworks #headerbidding

TV Tech recently published an article by Operative's very own SVP of Sales, David Dembowski! David discusses the challenges faced by modern media companies in managing diverse revenue streams, from linear to digital and CTV advertising. Read more about the solutions to solve these challenges and how businesses are losing out on revenue without a unified system. https://lnkd.in/eTFkhMpT

Discover Prebid: The Open-Source Powerhouse Transforming Digital Advertising for Publishers. Prebid enables header bidding, driving competition and maximizing ad revenue. In this guide, explore Prebid's impact on programmatic advertising. Say goodbye to traditional waterfall auctions and embrace real-time bidding for higher yields. Ready to elevate your ad strategy? Dive into our handbook and unlock the full potential of Prebid! Link: https://lnkd.in/dScUK2Xe #Prebid #HeaderBidding #AdRevenue #DigitalAdvertising #advergic