TMB is thrilled to announce Marty Moe will join the company as President overseeing web, social, and streaming. Welcome aboard! https://lnkd.in/eQVnasJv
TMB (Trusted Media Brands)’s Post
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Quickly adapting to changes in the streaming TV landscape provides value to media companies and agencies helping them stay competitive and giving them the tools to provide evolving solutions for advertisers! #adcellerant #streamingtv #CTV
AdCellerant Launches Two New Groundbreaking Streaming TV Products https://lnkd.in/dXv7u-Cq #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiletech #digitaladvertising #AdCellerant
AdCellerant Launches Two New Groundbreaking Streaming TV Products
https://martech360.com
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Streaming in the FAST lane: What's in it for brands? A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts. Prabhvir Sahmey, Rohit Ahuja, #SiddharthaDasgupta, Sushmita Sinha comment. ✍ Shantanu David Join e4m's Whatsapp Channel - https://lnkd.in/dHupynWW #e4m #fastlane #streaming #advertising
Streaming in the FAST lane: What's in it for brands? - Exchange4media
exchange4media.com
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Future Today is to use iSpot Streaming Measurement to measure incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.
Future Today to measure streaming TV ad campaigns with iSpot
digitaltvnews.net
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"It’s crucial to establish a broad baseline of reach on linear channels, while also using streaming and addressable options to capture high-value audiences across various devices and platforms that deliver tailored messages to different households. " In this MediaPost piece, Nicolle Pangis gives great insight into the strategic, and as importantly, silo-free, approaches marketers need to take in order to reach audiences at scale, effectively. Read more below! #MovingTVForward #Ampersand #IncrementalReach #Linear #Streaming #TVStrategy
Streaming Yes, Tunnel Vision No
mediapost.com
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Ad-supported streaming services are growing rapidly, but #marketers are facing a common problem: accurate measurement. In our latest #blog, learn how people-based technology is helping marketers connect the dots on #CTV and drive better results. #AdTech
Closing the Loop on CTV Measurement - Viant Technology LLC
https://www.viantinc.com
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𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐕 𝐢𝐬 𝐬𝐨 𝐥𝐚𝐬𝐭 𝐝𝐞𝐜𝐚𝐝𝐞! CTV & streaming are taking over, but keeping audiences engaged is a whole new game. Learn how to win in this dynamic landscape Read more #ETInsights #CTV #Streaming #AudienceEngagement #Growth #Change #Innovation Ritesh Saraf
The evolution of CTV and streaming, navigating the complexities of audience engagement
https://etedge-insights.com
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From the growing blend of FAST and AVOD models to AI's increasing role in OTT, discover what the latest developments mean for content sellers. Dive into our blog post to explore the 10 key OTT video trends that are reshaping the industry. Key takeaways include: - The emergence of new entertainment bundles. - Ad-supported streaming becomes more mature as SVOD stagnates. - TikTok encroaches on your smart TV time. Read more about all the trends to stay ahead of the curve. #OTTtrends #ottvideo #streamingtv #mediaindustry #streamingmedia https://lnkd.in/gYdvQsHR
10 OTT Video Trends You’ll See in 2024
symphonyai.com
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Unlock the future of CTV advertising with Simpli.fi's Streaming TV Tiers. Discover how tailored solutions can optimize your ad placements and drive your campaign goals. These tiers offer a clear pathway to tailor inventory control levels based on budget constraints https://bit.ly/3A4AaFO
Emerging Trends in CTV Targeting: Optimizing Ad Placement in the Streaming Era
simpli.fi
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With most streaming providers introducing an ad-supported streaming option, there's an increased complexity and fragmentation for advertisers in navigating an evolving CTV landscape. Consequently, marketers may resort to disparate buys across multiple publishers to achieve scale and reach. Read more insights from our friend at PREMION, Dave Marquard, on why advertisers should collaborate with aggregators for a comprehensive and effective CTV advertising strategy.
The average home uses about seven streaming apps — and more than 25% of households use ten or more streaming apps, so advertisers that just focus on one or two platforms will be limited in reach. Take a read of our Dave Marquard's insights on the advantages of partnering with an #aggregator. #CTV #advertising https://lnkd.in/emERfRqJ
Why Advertisers Need CTV Aggregators in 2024 | PREMION
https://premion.com
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Hold onto your popcorn, streaming enthusiasts! 2024 promises to be a rollercoaster ride of innovation and evolution in the world of television. From mind-bending technology to content surprises, get ready to ditch your cable bundles and dive into these hot trends. 💡 #aggregators #AI #digitaladvertising #digitalmarketing #interactive #mobile #personalization #smbmediaconsulting #stefaniebeach
Buckle Up, Couch Potatoes: Streaming Trends to Watch in 2024 - SMB Media Consulting
https://smbmediaconsulting.com
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