Tubi’s Post

I have been talking with my peers in leadership about this very thing: how are we evaluating whether things are getting better? What is your metric? Whether or not those who would rather not see equity work happen are doing all they can to take it down? Whatever your actual goals on paper are - how are you able to truly change a system if you would rather focus on a symptom of the real problem and not the problem itself? I have had a lot of people tell me, as of late, that they would not want my job. Not only that, but they also worry for me. They worry whether I will end up like so many well qualified Black women who are hired for a period of time and then let go. I do not worry - not because these fears are not valid, but because if an organization is going to evaluate the success or failure of equity on ONE person - especially one Black woman, then the outcomes will be what they will be, and the system remains unwilling to change. EDI positions exist because our systems were created to be harmful and inequitable to some. A quarterly report or a business plan is only going to show you what you (should) already know. How are YOU helping your EDI person/team implement the goals? When someone questions "why this," what is YOUR response? And are you working AS A TEAM with your EDI professional - or sitting back and hoping for miracles?

Storytelling is an integral part of history and culture. As a Black creative, it's important to share our experiences. So, here's a little part of my story and path in the creative industry. #BHM #Storyteller #canvasrebel https://lnkd.in/g6FyA6WY

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In this week's blog, we dive into authenticity. Why? Because your audience can spot a phony from a mile away. With some clear definitions, you can increase authenticity in your message, and allow not only customers, but great customers, to walk in the door. Read more here: https://lnkd.in/e8jSAAnb

My partner in disruption can speak better to yesterday's #welcometoadvertising launch better than I can, so you should read that.

A proud part of your identity? Or an annoying speech pattern for audiences? Explore the pros and cons of upspeak and see why we think you should be deliberate in how you use it: https://bit.ly/3U4N6Ra

🚦It’s rare that I give attention to anyone that doesn’t support, especially people that I don’t respect. They don’t want to see you win, they’re not on your team, they’re rarely supportive unless it’s in their own best interest, and they’ll insult you for bettering your own life while they scroll but don’t take action. May this video serve as motivation to aspiring creatives and why your best bet is to stop considering what people think. If you knew what they really thought, you’d block them- probably. 📹Watch our next video for my Revenge Post, back to some random whom I don’t physically care about at all. Because, I eat sheep on my way to lunch. They want you where they think you are. Move with your left hand and build with your right, especially publically in a viewer-centric society. By us, for you, from one of our own 7-10 tables that we built ourselves in front of a bunch of people that don’t care at all. 🚀Follow Digital Business Traffic for inspiration on why you should let them talk. ���️Oops, noticed.

The unaddressed issue in the decision by Jet and other Black-owned media outlets to publish the horrific image of the mutilated body of Emmett Till is the fact that the entire mainstream media landscape was complicit in ignoring the ongoing horrors of white terrorism across the nation. The violence that was the hallmark of a 20th century of white domination and supremacy was an extension of segregationist laws, systems, public policies & private sector practices. Today the mainstream media (80% White) continues its multigenerational legacy of widespread ignorance of critical issues affecting Black communities: education, housing, banking, economic development, economic mobility, et al. Today, there's not a single media platform with a lens on the "Negro Revolution," which rose up in 1963 and was led by MLK. The same MLK who led the Montgomery Bus Boycott after Rosa Parks was arrested in 1955 ... the same year Emmett Till was brutally murdered. What is the "Negro Revolution" you ask? Excellent question. The Dept of Labor called it the most important movement in US history. MLK wrote an entire book on it. Mainstream media and the entire K-12 landscape of education ignored it...and still do. Church leaders don't know either. And yet, it remains today the "most important" movement in US history.

Was lucky to work with my first planner in 1993. Never looked back. nigel carr headed planning at K&B, the second agency in the US, after Chiat/Day, to import planners. We were fortunate to have another great planner as our ceo, Rosemarie Ryan. We were filthy with planners, really. Every account leader had a planner partner. I reveled in having a brilliant strategy partner to play muse. Freed from having to be my own planner - before planning, creative directors were often natural planners who succeeded by doing the right advertising rather than doing the right advertising brilliantly - I never looked back. At DiMassimo Inc., now DiGo, my first employee was a planner, Ben Rothfeld. Today, our ceo is a great planner, Lesley Bielby, author of Super Strategist. She is a campaign whisperer. I try to quiet the chaos in the minds of teams so they can really hear and appreciate the whispers. Our work is simpler, and more powerful as a result. Like K&B, we have an embarrassment of great planners. Every client has at least two. No one would give their planner up. Great planners don’t ground the work, they enable the creative teams to aim and fly higher. Great post from George Tannenbaum #strategy #planning #planners #advertising

🚦It’s rare that I give attention to anyone that doesn’t support, especially people that I don’t respect. They don’t want to see you win, they’re not on your team, they’re rarely supportive unless it’s in their own best interest, and they’ll insult you for bettering your own life while they scroll but don’t take action. May this video serve as motivation to aspiring creatives and why your best bet is to stop considering what people think. If you knew what they really thought, you’d block them- probably. 📹Watch our next video for my Revenge Post, back to some random whom I don’t physically care about at all. Because, I eat sheep on my way to lunch. They want you where they think you are. Move with your left hand and build with your right, especially publically in a viewer-centric society. By us, for you, from one of our own 7-10 tables that we built ourselves in front of a bunch of people that don’t care at all. 🚀Follow Digital Business Traffic for inspiration on why you should let them talk. ⚡️Oops, noticed.