Tubi’s Post

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

Day 1/30: Ads That Tell a Story We've all seen those ads that aggressively push their product, but what about the ones that subtly sell while evoking real emotion? Those are the ones that truly captivate us. Over the next 30 days, I'll be sharing some of these fascinating ads that have personally moved me. Remember, these aren't necessarily the best out there, just the ones that have left a mark on me. During a recent listen to the Freakonomics No Stupid Questions podcast hosted by Angela Duckworth and Mike Maughan, they brought up an incredible ad by Publicis London for The HEINEKEN Company. This ad perfectly encapsulates the question, "Can we disagree better?" (the topic of the podcast). It features three pairs of individuals with radically opposing views who unknowingly find common ground while constructing a bar counter. The twist comes when they eventually discover each other's differing perspectives. You'll have to watch it for the rest! (Spoiler alert: I particularly loved the moment where the man who initially opposed Transgenderism jests, "I'm only kidding," after briefly walking off.) You might argue, "This would never happen in real life," and maybe it wouldn't, but why is that? Could it be that we're too attached to our own viewpoints? Are we too quick to dismiss the opinions of others without truly listening and understanding where they're coming from? In the podcast, they highlighted how we often fail to engage with others as individuals, only seeing them as carriers of certain viewpoints. What if we took a step back and tried to see the bigger picture, considering the facts and understanding the human behind the opinions? Imagine the impact it could have on our world. Join me on this journey as we explore the power of storytelling in advertising. Do you have any ads that have left a lasting impression on you? Share your thoughts, and let's delve deeper into the world of impactful advertising! #heineken #advertising #storytelling #adsoftheworld Agency: Publicis London https://lnkd.in/drvwhnsN

🌟🎤 In the entertainment industry, performer reputation isn't just a reflection of talent; it's the cornerstone of success. Here's why: Professional Integrity: Reputation precedes you, defining how you're perceived by industry peers, clients, and audiences alike. A reputation for professionalism, reliability, and integrity opens doors to new opportunities and fosters long-term relationships. Brand Ambassadorship: As entertainers, you're not just selling your talent; you're selling yourselves as brands. A positive reputation reinforces your brand identity, making you desirable collaborators for agents, event planners, and brands seeking authentic partnerships. Audience Connection: In an industry driven by audience engagement, being nice isn't just a bonus—it's a necessity. Whether onstage or off, treating everyone with kindness and respect builds rapport, fosters loyalty, and creates memorable experiences that keep audiences (and Bookers) coming back for more. Remember, in a world where impressions are everything, a good reputation is your greatest asset. 😊👀 #EntertainmentIndustry #PerformerReputation #BeNice

Nightlife is driving brand and cultural relevance. BUT most advertisers have no idea how to unlock the power of this audience segment. As consumers increasingly spend more money on experiences and more time finding belonging, marketers need to find a more robust way to better align brand and advertising messaging that can resonate with audiences in this sector. Nightlife consumers also care deeply about luxury goods and services across categories — fashion, beauty, food and beverage, music, hospitality, and travel. Think about the average nightlife goer's decision-making process for a night out: they need to know what clothes to wear, do their makeup, choose a fragrance, all of which are products that are in the mix before ever leaving the house. Brands should think beyond experiential marketing, and think about how to be a part of the customer journey both at a much earlier and later stage of the funnel. Tapping into this unique consumer pool requires the right strategic approach that combines meeting customers at all touch points both offline and online. We break this down in-depth, get the guide: https://lnkd.in/eQj4TkDa

‘Can Creativity really deliver concrete business impact?’ Heinz’s talk during Day 4 of Cannes Lions International Festival of Creativity brought this point home. 5 Takeaways from CGO Diana Frost: ▫️Revisit the heritage of your brand, fall in love with it all over again. ▫️Creativity shouldnt be based on luck - it must be intentional and built-in. ▫️Develop capabilities to act at the speed of digital and social culture. ▫️Do not wait for perfect foundations. Take a swing, then take another one. ▫️Great ideas can come from Whatsapp conversations. #BayerCannesRoar Philipp Schuster Jessica Canton Kelly Davies Maria Cristina Sarmiento Daria Costantini Bayer | Consumer Health

Interesting fact ➡ Do you know where the term "sales pitch" comes from? 🔍 Delving into the origins of the term "sales pitch," one discovers that its roots can be traced back to the early 1900s. It was during this time that carnival showmen honed their skills in captivating audiences with their charismatic and engaging speeches, known as "pitches." These talented entertainers employed their persuasive abilities to entice curious onlookers into exploring the wonders and mysteries of their intriguing attractions. This demonstrates that persuasive communication has a long standing in history. The techniques used to draw crowds to carnival marvels have transcended time to influence modern business practices. The essence of crafting an engaging pitch, be it for an amusement ride or a cutting-edge product, remains an enduring skill. ☝It's a reminder that the age-old practice of captivating audiences through well-crafted narratives continues to shape the way we communicate and persuade today. Kudos to our ancestors! 😎 #sales #salespitch #marketing #innovation #salesenablement #buyerenablement

Building trust is the cornerstone of any successful brand. When consumers trust your brand, they form deeper connections and become loyal advocates. As this clip shows us, trust can ~literally~ bridge the gap between you and your audience, transforming your marketing success. We can't stress this enough, but trust can create lasting relationships and drive your brand...onward! #Trust #BrandLoyalty #MarketingSuccess

POV: it's March 2022 and you're looking for your next career move. Me: How big is the strategy team currently? Guo-You Chew: We don't have one. You would be Tommy Singapore's first ever strat hire. Me: cool. coolcoolcoolcoolcoolcoolcoolcoolcool. Every strategist goes through some form of imposter syndrome. Me especially so when I took the leap of faith to help start Tommy's strategy team from scratch in Singapore. And since then, it's been an absolutely wild 1.5 years growing Tommy's strategic offering together with Bernice Dela Cruz, my partner-in-crime. Ngl we struggled in the beginning, and a lot of times I had no clue what I was doing. But I learnt shamelessly on-the-go and trialled with error. Most importantly, I had the trust of a team that didn't freak out every time I said, "I don't know if this will work, but I really think we should try". Tq and sorry to Esther SCY who has bore the brunt of my excited/uncertain work energy. And through 1.5 years of "not knowing if this will work but really thinking we should try", together we've achieved some pretty amazing things: - did a ton of cool shit - highlights include launching Prime Video in the biggest SEA markets, and dropping some influencers 600 feet high for YouTube - won a bunch of pitches from exciting brands like Garena and Google, against some stiff competition from industry giants - brought in the agency's very first Spikes Asia award - elevated the creative team's strategic thinking with Mark Lawrence Ong, a rare breed of creative director that wants strategy involved throughout the creative process All these things wouldn't have been possible without a culture that welcomes failure and learning from it, a team that takes the work seriously but not themselves seriously, and a pantry that keeps my spirits up even in the lowest of days (shoutout to our never-ending supply of Cheezels). I rarely post here but I think credit has to be given where it's due. All love to Tommy.

Business Insider is gearing up for the Cannes Lions International Festival of Creativity. From June 17 – 21, we’re convening top CMOs across the industry to address a key question: How do you build a durable brand in a performance-driven world? Learn more — https://bit.ly/49RTemR #CannesLions #CannesLions2024