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Last week, we wrapped up two days at the Meltwater Summit in the heart of NYC. We mingled with fellow brands, heard amazing success stories, and gained valuable insights into effective strategies and the future of brand building and marketing. Here are some highlights from the summit: Fireside Chat: Ryan Reynolds and Meltwater CEO John Box discussed creating impactful marketing campaigns and leveraging humor in brand storytelling. Culture & Relevancy: Neil Brennan and Emily Ciantra explored the ever-changing media landscape and strategies for navigating emerging spaces. Harnessing the Power of Product, AI, and Brand: Nada Arnot spoke about driving relevance and the challenges of modern marketing. Remaining Human in the Digital Era: Emphasized the demand for authenticity and genuine consumer relationships. Purpose-Driven Communications: Hope (Arcuri) Armanus shared how to reach consumers by following the "3 C’s" rule. Unlocking the Power of Community on Reddit, Inc.Mary Ann Belliveau discussed strategies for building and engaging communities on Reddit. Reinventing communications with AI by Steve Clayton Microsoft #digitalmarketing #twistedlily360 #ecommerce #marketing #brandgrowth #innovation Elaine Keay Olya Bar Elaina Herpel Amanda Murolo Kiersten Wittmann Felicia Tirone

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