Last week, we wrapped up two days at the Meltwater Summit in the heart of NYC. We mingled with fellow brands, heard amazing success stories, and gained valuable insights into effective strategies and the future of brand building and marketing. Here are some highlights from the summit: Fireside Chat: Ryan Reynolds and Meltwater CEO John Box discussed creating impactful marketing campaigns and leveraging humor in brand storytelling. Culture & Relevancy: Neil Brennan and Emily Ciantra explored the ever-changing media landscape and strategies for navigating emerging spaces. Harnessing the Power of Product, AI, and Brand: Nada Arnot spoke about driving relevance and the challenges of modern marketing. Remaining Human in the Digital Era: Emphasized the demand for authenticity and genuine consumer relationships. Purpose-Driven Communications: Hope (Arcuri) Armanus shared how to reach consumers by following the "3 C’s" rule. Unlocking the Power of Community on Reddit, Inc.: Mary Ann Belliveau discussed strategies for building and engaging communities on Reddit. Reinventing communications with AI by Steve Clayton Microsoft #digitalmarketing #twistedlily360 #ecommerce #marketing #brandgrowth #innovation Elaine Keay Olya Bar Elaina Herpel Amanda Murolo Kiersten Wittmann Felicia Tirone
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In the modern world, where our lives are increasingly intertwined with the digital realm, the effective management of your business's online presence holds undeniable significance. The internet has become the primary conduit through which customers discover, engage with, and evaluate businesses. This underscores the critical role of managing not only your outward-facing social media interactions but also optimizing internal operations through automation. From crafting compelling social media strategies that resonate with your audience to implementing efficient automation solutions that enhance productivity and reduce operational overheads, we are your partner in navigating the complexities of the digital age. Together, we can ensure that your business remains not only relevant but also competitive, fostering growth and sustainability in this ever-evolving interconnected world. To find out how we can help your business grow, Please visit our website! #DigitalManagement #DigitalStrategy #DigitalTransformation #DigitalMarketing #OnlinePresence
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🌟 Exciting Insights Alert! 🌟 For the 7th consecutive year, Cision and PRWeek present the 2024 Global Comms Report: Elevating & Evolving. Garnering wisdom from over 400 senior communicators, this report is a treasure trove for anyone in PR and corporate communications, offering a roadmap for the future. Key Highlights: The dynamic relationship between comms and the C-suite 🤝 Innovative shifts in social media strategy 📱 Exploring the realm of generative AI in PR 🔍 Redefining the concept of "influencer" 🌟 Insights into paid, owned, earned, and shared media strategies 📊 The critical role of data, technology, and analytics 📈 Top goals and predictions for 2024 from comms leaders 🚀 Featuring perspectives from industry titans Whether you're in-house, at an agency, part of a startup, or an established giant, these insights are invaluable for benchmarking and navigating the future landscape of PR and communications. #PR #Communications #GlobalCommsReport2024 #Cision #PRWeek #FutureOfComms PS - Link in the comments because I have no idea how the Linkedin algorithm works.
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Our thanks go out to Cindy Jin from Meltwater for her informative talk at our recent #2024CMOForum. Here’s some highlights from her presentation: "Social media has evolved into a primary platform for information retrieval, with 73.9% of people using it to discover brands and products. It offers unique consumer insights through search analytics, transforming the digital landscape into a vital social battlefield. Building and fostering your own community through two-way communication strengthens customer bonds and allows you to own the storytelling narrative. Remember, social media isn't just about being digital! It's fundamentally about connecting with people.” Do you think social is changing the way we search? Let us know in the comments. #SocialMediaTrends #ConsumerInsights #BrandDiscovery #SearchAnalytics #CommunityEngagement #Storytelling #DigitalMarketing #InformationRetrieval #CustomerEngagement #SocialMediaMarketing
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This new report delivers compelling insights: a substantial 30% decline in X usage year-over-year. This revelation prompts us to reevaluate our marketing strategies and explore alternative channels for engagement. How can we leverage emerging platforms and trends to stay ahead of the curve? Let's collaborate and innovate together to seize new opportunities in this evolving landscape: https://lnkd.in/gYuC4Bh3 #TeamRyTech #SocialMedia #X #SocialMediaNews
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🚫 The Perils of Navigating Blindly in the Digital Landscape Think about it: Would you throw an elaborate party without knowing who your guests are, what they like, or even what music they'd dance to? Probably not, right? Yet, this is precisely the approach many take when it comes to their social media strategy—a shot in the dark, hoping it hits the mark. In the intricate realm of digital communication, moving without an understanding of your audience is akin to sailing without a compass. It's not just unpredictable; it's risky. Especially for service-based companies, the consequences of this oversight can be staggering. We're talking about campaigns that fall flat, ads that don't resonate, and budgets that, quite frankly, could've been better spent. But here's the thing: these pitfalls are entirely avoidable. With the right insight and strategy, your brand can not only reach its target audience but engage them meaningfully, converting interest into loyalty. If you've ever felt the frustration of missed opportunities or campaigns that didn't quite hit the mark, know that there's a better, clearer, and more effective path forward. And we're here to illuminate that path for you. To delve deeper into strategies that work and to join a community of like-minded professionals, consider joining our exclusive group: Marketing Power: Grow Your Business. It's where insights meet action, and guesswork transforms into strategic success. https://lnkd.in/gwqrS4U8 🌐 Connect. Learn. Thrive. #AvoidMistakes #TargetedApproach #DigitalStrategyDoneRight #ServiceBusinessSuccess #MarketingPower
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🚀In a world that's constantly evolving, the importance of ongoing personal growth can't be overplayed. Every new skill, every lesson learned and each challenge faced contributes to our individual evolution. This year, the spotlight for me is on better planning strategies and follow-up analyses. During this year ahead I'll focus on data-driven decision-making as it's the cornerstone of a successful marketing campaign. By dedicating time for deeper analyses I'll gain a deeper understanding of our audience, identify trends, and make the best choices to maximize impact. Share your experiences with measuring marketing effectiveness and making data-based decisions in the comments below! 💬 #ZebraPenEU #MarketingGoals #BrandAwareness #InternationalPartnerships
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🚀 Join the Digital Revolution on LinkedIn! 🌐 Stay Relevant with These Essential Strategies for Navigating the New Era of Media. 📲 In a world that's constantly evolving, staying relevant in the digital landscape is key. Explore our top strategies: 1️⃣ Data-Driven Decisions: Leverage analytics to understand what's working and what isn't. Use data to refine your strategy and target your audience effectively. 2️⃣ Stay Socially Conscious: Be mindful of social and environmental issues. Authenticity and social responsibility resonate with today's consumers. 3️⃣ Stay Ahead of the Curve: Keep a watchful eye on emerging trends in technology and media. Early adoption can set you apart from the competition. Leading the Way in the Digital Evolution! 💡📊 #DigitalStrategy #StayRelevant #NewMediaEra By incorporating different strategies into each platform, you provide a well-rounded perspective on how to excel in the digital era.
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Helping Brands Scale Up! | ET 40 under 40 | Awarded Emerging Woman In Retail | V-Mart Retail | Pickrr | Siam Makro | WPP
The days of marketers as order-takers are over. We are now strategic partners driving growth through exceptional content and media strategy. Gone are the times when brands could simply retrofit global campaigns for local audiences. Today, true customer understanding and bespoke communications are paramount. Marketers now have the power to shape brand perception in profound, long-lasting ways. We are empowered to leverage our creativity, data analytics, and strategic thinking to directly influence business outcomes. Brands that recognize this and elevate their marketing team emerges as a clear winners in this dynamic environment. The future belongs to bold, innovative marketers who are empowered to drive transformative impact. We are no longer relegated to a support function. We have a seat at the executive table, where we are co-creating the path to sustained growth and success. #marketing2024 #futureofwork #brandadvocacy #businessgrowthstrategies #brandperception #empoweredmarketers #executiveleadership
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👩💼💻🚀 As we round up the first month of 2024, let’s discuss a standout case, demonstrating how social media dramatically boosts business growth! A survey conducted last year disclosed that 89% of businesses witnessed increased market exposure and an immense 51% boost in sales by actively showcasing their products and services on social media platforms. Impressive, right? This illustrates that venturing into the social media world is not just an option but a business necessity! 🛍️🌐🔝 Interestingly enough, another report showed that businesses adopting social media automation experienced up to 70% greater customer engagement. Automating your posts eradicates the need to worry about optimal posting times, leading to enhanced productivity and engagement. 🔄⏱️📈 Crystal clear patterns emerge from this data: Embracing social media and its automation tools can thrust your business into the spotlight. Push boundaries, break the mold, and capitalize on the mammoth reach of digital platforms this fine 2024! Keep rising & shining! 💪🌞 #SocialMediaMagic #AutomationAdvantage #BusinessSpotlight2024
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