YouTube continues to flex its streaming muscle as FAST entities like Tubi are sneaking up to challenge the leaders of SVOD, per Nielsen Gauge data.
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President, Small World Ventures. Experienced entrepreneur building technology startups and media companies
YouTube no longer just dominates the internet, it also dominates the living room. YouTube now makes up 9.7% of all viewership on connected and traditional TVs in the U.S. — the largest share of TV for a streaming platform ever reported. 🔹Users watch more than 1 billion hours of YouTube content on TV screens each day. More than 150 million Americans watch YouTube on connected TVs each month. 🔹In 2023, YouTube took in $31.5 billion in advertising revenue, up 8% from 2022 and 271% from 6 years ago.
YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
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Product Owner for My Vodafone Application & Website - PostPaid Mobile Acquisition & Retention Squad at Vodafone
YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked 2nd, claiming 7.6% of viewership. Among streamers only, YouTube’s total viewership was close to 25% market share -> https://lnkd.in/dvNEbYXZ
YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
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📺 What's viewed most on US TV screens? ▶️ monthly snapshot of viewing across linear TV and streaming put YouTube once again in the top spot among all streaming outlets in January, with 8.6% of all viewing on U.S. TV screens. That makes 12 consecutive months for YouTube at No. 1. #Youtube #creatorcommunity #streaming
As YouTube Marks One Year As Nielsen’s Top U.S. Streaming Platform, Senior Execs Nicky Rettke & Tara Walpert Levy Talk NFL, Ad Innovation And How Creators Invaded The Living Room: Q&A
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The common answer to who is winning the streaming wars is Netflix, but the real answer is YouTube. YouTube has been the most watched US streaming service for 15 months and counting — ahead of Netflix. I spoke with YouTube execs, YouTube creators, traditional media executives and analysts about YouTube’s growing dominance and what every other media and entertainment company should be doing about it. The story is here and includes a 14 minute digital video made with producer Devan Burris.
YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
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Director Strategic Partnerships at Alpha Precision Media | Consultative Sales | Relationship Building | Business Development | Account Management | Strategic Planning
"I LOVE the Drake" 💖 or "I HATE Drake" 💔 – which Seinfeld camp are you in when it comes to the streaming wars? 🤔 YouTube, the underdog turned top dog, has surprised everyone by dominating the streaming landscape. Who would've thought we'd be glued to cat videos on our TVs? 😹 This fascinating article explores how streaming competitors should respond to YouTube's unexpected reign. What's your take on YouTube's success? Is it a model to emulate or a threat to overcome? Share your thoughts in the comments! 👇 #YouTubeDomination #StreamingWars #SeinfeldReference #MediaStrategy #FutureOfMedia
YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
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Brilliant article on Nielsen Gauge by Alan Wolk at TVRev We have to kill the use of linear for traditional-TV, call it traditional or the ugly tech word legacy. Some call streaming IP channels Digital like OTA and cable aren't digital? ouch, they are and btw, most of Twitch and Tik Tok are basically linear as is, IMO, 30% of YouTube. It's about the content, not the damn delivery protocol. As if UPS had an asphalt road team versus the concrete road team. :) Content is generally either viewed Linear or On-demand and either Free or Paid and Ads are everywhere. https://lnkd.in/gFxDKxFU
Nielsen’s Gauge Is All About The Others, Cable News Is The New Twitter — TVREV
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Owner, Partner, & Board Member, SmartMedia Technologies | Television Innovator | Streaming Platform Expert | Female Empowerment Leader
The growing success of FAST demonstrates that linear TV is a part of the mix with streaming and CTV, #FAST #FutureOfTV #TV
Why FAST platforms like Tubi are reaching the next stage in their evolution | The Current
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A recent survey reveals that consumers are seeking better bundle options to simplify their streaming experience. https://lnkd.in/es4tEkMb #StreamingSimplified #BetterBundles #SubSuiteSolutions #SubscriptionEconomy #PersonalizedStreaming
Survey: Consumers Want Better Bundles to Simplify Streaming
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Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
Streaming Operators Look Overseas for Growth—Roku, Netflix, Youtube, and others are looking to step up their presence in the UK and Europe as they look for new revenues. Market pressures in the US are making it difficult for streaming services to turn a profit despite billions in investments, and multiple rapid-fire price increases have not succeeded in closing the gap. While streaming rights across national borders have always been troublesome, first-party streaming services consisting mostly of their own content have fewer challenges there, and thus are looking beyond US borders for new revenues. https://lnkd.in/eYWy7wKj
US streaming giants sharpen their UK campaigns
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Leading General Counsel | Expert in Financial Services, Entertainment Law, and Compliance | Driving Legal Excellence and Strategic Solutions for Complex Business Challenges
If the bulk of new content investment is on streaming, and if the linear channels are just serving as windows to a streamer, then maybe that's where there are changes to be made.
Disney and Charter Avoided Breaking the Pay TV Bundle. Is That Good?
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