Todd Hartley’s Post

Buy it - and you can sell it. Salespeople are more likely to sell a product when they have bought and used it themselves. The psychology behind it: 1. Using the product allows salespeople to form an emotional connection with it, which can be transferred to the customer through enthusiastic and passionate communication. 2. You need to have a strong belief in your product to sell it more effectively, and to develop that belief, you must buy and use the product yourself first. #sales #marketing #advertising #D2C #Ecommerce

Was your last Sales Promo a hit, or a flop? Whether it’s in-store or online, there is no doubt sales promotions drive sales. While price will always play a part in buyer decisions, ultimately the success of your promotion is about how big the idea is. The biggest ideas are typically the simplest ones. These creative nuggets can be communicated with just a few words, yet instantly have everyone smiling, nodding, and understanding. Think about a promotion of yours that fell flat. More often than not, it’s because it just didn’t excite either the reseller OR the customer. There was no spark, perhaps it was confusing or just too hard for your customers to bother with. Smart promotions are easy to understand. Concepts resellers can communicate with ease, a process that’s idiot-proof and an incentive that compels people to buy your product. Cocktail knows how to create highly successful promotions and we’ll take care of everything to make it happen for you. Big ideas, small fuss. Visit https://lnkd.in/dQKZe6Wa today to learn more. #marketing #promotionalmarketing #promotions

Promote what's already out of stock. I know what you're thinking... "Why offer something to my customers if they can't have it?" You're right to think that. I did when I first heard about this strategy. But put yourself in the shoes of your customers. They get an email about a discount for a product. No hint that the item is out of stock or has any scarcity to it whatsoever. Then, they click to the product page and see that jarring red text: OUT OF STOCK. No date about when it's expected to return. No option to sign up for a restock alert. Nothing. In a panic, they rush to their wish list to check on items they consider buying later. Once they see that those items are still in stock, they'll be more likely to follow through with a purchase. This strategy is meant for e-commerce businesses. But, that doesn't mean you can't apply something similar. Think about how you could add "organically-learned scarcity" to your business's funnel experience. Scarcity is one thing when you're warned about it, but another thing once you've experienced it. #marketing #strategy #business

Raise your hand if you would like a more profitable business! Here are some simple tips to consider.

Enhance your profit by focusing in on the "4 P's" for your products or services. 1. Price - Know your “break-even” price. - How might your price point be impacted if you were to increase your profitability by 10%? - At what price point will 20% of your target customers say “no” because of the price? 2. Package - How might you bundle this with other offerings to increase purchases/profits? - What could you upsell from this offering to easily increase profits? - How can you create a package to target a growing edge in your marketplace? 3. Payment - What payment terms could you offer to hesitant buyers that would make this an easy “yes”? - If you are providing a service, what would it look like to include a tip option? 4. Promotion - What pain point will your product/service solve for your prospective customers? - What will differentiate you from your competition? - What insights can you gain from how your competitors successfully promote similar products/services? - What marketing channels will be most effective for reaching your target customer? #smallbusiness #smallbusinesstips #smallbusinessdevelopment #smallbiz Jordan White James Quick Brad Alexander Tiffany Thompson Nicodemus Collins

How To 💰#Sell Faster? To sell 💰faster, focus on understanding your customers'🙋🏼♂️ needs, provide clear and compelling product 📊information, offer promotions or 💯 discounts, and ensure excellent ⚜️ customer service. Utilize online platforms and 📱social media for effective marketing and 📈reach. #selling #techniques #marketing #skills

Want to improve your offer? De-commoditize your product Selling at lower prices will not make you more desirable than your competitors It will decrease the perceived value of your product and your customers’ emotional investment Try to increase the perceived value of your product / service while maintaining the existing price (or even increase it if possible) Value-to-price discrepancy is crucial Make your leads think: I pay more but I get even more value in return Your product is not a commodity #sales #marketing #emailmarketing #business #ecommerce

What do people really buy - the product itself, or the experience around it? It's an important question to consider, especially in today's crowded marketplace. It's not just about the thing you're selling - it's about how you sell it. People usually don't buy stuff just because of the details. More often, we like products and services that make us feel something. That connect with us on a personal level. So focus on giving your customers a great experience. Think about what they need. How can you make their life better? Because at the end of the day, people don't just buy products - they buy experiences. And that's what keeps them coming back. #Marketing #DigitalMarketing

Selling physical products online requires more than just showcasing your inventory. It's about strategically guiding potential customers through a seamless journey from curiosity to purchase 🛍️ Learn how to create high-converting #SalesFunnels with #UpSells, #CrossSells, and #DownSells in our comprehensive guide. Optimize your #eCommerce strategy – It's time ⏰ 🔗 https://lnkd.in/dQ8jahpX

Most of us believe we have a clear idea who our competitors are. But often we're up against a wider range of buyer choices without even knowing it. We're not just competing with other businesses that sell a similar product or service. Our actual competition is every business seen as providing a comparable end result in the mind of the prospective customer. #marketing #positioning #messaging #sales #business (Marketing not generating the results you expect? Let's have a chat)