Wakefield Research’s Post

According to Insider, brands are developing deeper relationships with the influencers they work with - which is exactly what we believe in! #influencermarketing #digitalmarketing #socialmedia #socialmediatrends https://lnkd.in/ee7pTnRM

"Beauty and fashion products are very visual and influencers have perfected the art of providing a great avenue for storytelling, which dovetails nicely with how lifestyle products are typically marketed. Influencers can give advertising a sense of authenticity by showing (not telling) how a product is used and illustrating how it could fit into a consumer’s everyday life." At first, #DirectSellers are #Influencers, either at parties or online. https://lnkd.in/eDer9Nm8

“#Brands are now allocating significant budgets to #influencer #marketing, recognising the potential to yield high #roi However, it is essential to choose the right influencers for your #targetmarket and #brandvalues. A mismatch can lead to a lack of authenticity and undermine the effectiveness of the campaign." Acumen Media Management can help you to #monitor #track #analyse the effectiveness of your #influencers https://lnkd.in/deRU4Siq

Keen to hear YOUR thoughts on what is next in the world of influencers? Take some time to read this 'Behind the Screens: How Gen Z's love for influencers is shaping the world of digital marketing' and don't forget to subscribe to our weekly newsletter at ADMATIC. #ADMATICANZ #Influencermarketing #GenZ

Spoiler alert. 'EXPERTS' ARE THE ANSWER. (Sorry to yell, but I'm pretty passionate about this.) This article in Forbes, masterfully written by Kiri Masters, explores this and the imperative for Retail Media Networks to offer more substantive solutions that drive conversion. It's a great read. Especially as the founder of a company that creates conversion -driving content for retail. The Desire Company #RetailMedia #TheDesireCompany #seriesB #RetailInnovation

You know I'm a big proponent of influencers. So I'm curious, is your marketing strategy harnessing the power of influencers? Here are some of the latest 2024 insights from IZEA's Report on Influencers & Discount Clubs: 🛒✨ Influencer Impact: 58% of respondents said they have bought something after seeing an influencer use it. 🔊 Word of Mouth: 92% of Costco members recommended a product they bought inside a store to someone else. 🛍️ Not Just for Gen-Z: 40% of respondents ages 45-60 say Walmart is the store they are most likely to visit for an influencer-inspired purchase. 🔎 The New Search Engine: Discount club members are more likely to search on social media before purchasing. 💯👍 Trust & Engagement: People trust influencers who are authentic, have great past recommendations, and are transparent.

Influencer Marketing: More bang for the buck from influencers with smaller followings International study confirms macro-influencers typically cost direct-to-consumer marketers 18 times more than nano-influencers. #marketing #digitalmarketing #socialmediamarketing #marketingstrategy #influencermarketing #influencers #influencerstrategy #marketingbudget

In the ever-changing marketing landscape, it's important to keep an eye on emerging trends, such as virtual influencers: 🌟 Leading the Way: Lil Miquela and Others Lil Miquela, who gained fame in 2016, has over 2.5 million Instagram followers and collaborations with major brands. Other virtual influencers like Noonoouri and Imma are also making their mark. 📊 A Growing Trend Marketers are increasingly interested in virtual influencers due to the control they offer and the perception of lower risk compared to human influencers. 💡 The Role of Technology Technology, especially AI, is central to creating virtual influencers. Initiatives like the AI Accountability Act aim to ensure transparency in AI-generated influencer content. 🤖 To Create or Partner? Brands have a choice to make: create an in-house virtual influencer for control or partner with established digital personalities for broader reach. Virtual influencers could be valuable marketing allies. What are your thoughts on virtual influencers? #virtualinfluencers #marketingtrends #prinsights #artificialintelligence

In the ever-evolving digital marketing era, influencers have become indispensable assets for brands in search of new consumer segments. With the decline of traditional advertising and the rise of ad-blockers, influencers are now the go-to option thanks to the authentic connection they bring to audiences. What do you think? Read through the link below and share your thoughts with us in the comments. #influencermarketing #marketingtrends  

Influencer Marketing Revolution continues! 🚀 Virtual influencers like Lil Miquela are changing the game, offering human influencer advantages without the downsides. With a projected $21.1 billion value in 2023, influencer marketing is evolving.   Virtual influencers bring control, cost-efficiency, and immunity to scandals. Lil Miquela boasts 2.8 million Instagram followers, major brand collaborations, and an annual income over $11 million.   This shift is more than a trend - it's a continuous transformation and evolving landscape. 📈   #InfluencerRevolution #VirtualInfluencers