According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and #advertisers say they are interested in the ability to display visuals on in-car #radio displays that sync to AM/FM radio ads. Click below to watch a 14-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining the key findings from the study incuding how much advertisers would pay extra for in-car visual displays:
Westwood One’s Post
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What is Pixel Pitch? 🤔 The Pixel Pitch determines the resolution and clarity of your LED display. Smaller pitches result in higher pixel density and sharper images . Larger pitches, on the other hand, may be suitable for applications where viewers stand farther away. Here's a quick guide to pixel pitch sizes: ✅ Small Pixel Pitch = 1mm – 4mm ✅ Medium Pixel Pitch = 5mm – 12mm ✅ Large Pixel Pitch = 12mm+ Want to learn more about this topic? Visit us at: https://lnkd.in/gntJGDi7 #ledsignage #pixelpitch #advertising #leddisplays #translux
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❓ Are Characters Important in Advertising? Whether you like her or loathe her 'Aunt Helga' from IONOS's advertising campaign is very memorable. She has become the figurehead of the company's advertising and provides a focal point for consumers to form opinions about the brand. Either way, IONOS is onto a winner. It doesn't entirely matter what your opinion is of her but what advertisers are aiming for is divisiveness. Aunt Helga is a Marmite character which is absolute gold dust for #advertisingcampaigns. 💡 The great thing about characters is that you have the option to choose between having an actor portray your focal character or design a character from scratch in the form of a #3danimation. Either way, you can explore memorable characteristics; unusual hair (like Aunt Helga), props, accents and mannerisms. Which characters in advertising have been the most memorable for you? (The Cadburys gorilla remains in my memory banks :-)) #advertisingstrategy #creativedesign #animationstudio
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enbon R5 breaks the traditional constraints of viewing screens and presents you with a broader visual feast. In traditional LED displays, viewers must stand at a specific angle to get the best visual effect. But in wide-angle LED displays, this limitation is completely broken. No matter which angle the audience stands, they can clearly see the content on the screen, truly achieving a full range of visual experience. #enbon #enbongroup #ledmanufacturer #leddisplay #ledvideowall #highlight #advertising #technology #ledscreen #environment #waterproof #stability 𝐌𝐚𝐢𝐥 marketing@enbon.com 𝐖𝐞𝐛 www.enbon.com 𝐀𝐥𝐢𝐛𝐚𝐛𝐚 enboncom.en.alibaba.com
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"Do More For Less." That seems to be the motto of every brand, agency, marketer, creative and executive right now! While people do say that diamonds are made under pressure, but constantly operating in that high-stress, overworked mode is nothing but a recipe for burnout. Exactly where this industry is right now! While it's true that short bursts of intense work can yield innovative solutions, maintaining that pace indefinitely leads to diminishing returns. Creativity, productivity, and mental health all suffer when we're in a constant state of doing more with less! Less time. Less budget. Less risk. Which makes everything look like a perfect recreation of something that's already been done 20 years ago. But I always wonder. When we look at advertising today, it's hard not to be impressed by the glossy perfection, every frame flawlessly lit, color-graded, green screened, Viz. Effected and stylized within every inch of its life. Even the dirt looks good! But whose pursuit of idealized imagery is really driving this trend? The ad agencies obsessed with award-winning aesthetics? Or the brand marketers greenlighting only the most bankable creative? Agencies know that brands want their products presented as beautifully as possible, so they strive to create that level of visual perfection! And brands continue to fund and approve only the most Instagram-worthy campaigns! I mean, anything less won't grab attention, right? There's soo much narrow-briefing going on, that we've lost emotion in our campaigns. Everything is just designed to make great headlines. Let's not even begin to talk about AI-virtual productions! Now I'm all for that but how about instead we :"Do better, by working smarter." for as long as it needs to take! That's why at The TopScout we've cultivated a habit: We don't just follow briefs, we question them! I'll end this Monday rant with one of my favorite ads from the vault, that not only has imperfection but also emotion! I'd love to see some more imperfectly made ads from when advertising was at it's peak! Do share in the comments below! #advertising #thetopscout https://lnkd.in/gf_VkMva
Sony Bravia Paint Advert HD
https://www.youtube.com/
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"🚀 Unveiling my first 3D billboard ad featuring the iconic G Wagon! 🎬 Stepping into the world of 3D advertising to craft eye-catching reels for businesses. As I strive to perfect my skills and explore new frontiers, I'm gearing up to offer this service in the future. Your feedback fuels my passion for creativity! ✨ #3DAdvertising #GrowthMindset #DigitalArt #CreativeReels #InnovationInProgress #FutureOfAdvertising #VisualMarketing #ArtisticVision #DesignInspiration #BusinessBranding"
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Projects ♥ Professional ♥ Diligent/ Customised LED displays supplier/ Manufacturer/ Shenzhen Ocolour/ Business director
💕 💦 Over traditional flat displays, flexible led display offers more possibilities of display. 🌸 🌿 Due to its own unique flexibility, it can be bent, twisted, and curved to fit different shapes and designs. For example, the semi-cylinder in the video since it can form the shape of concave and convax. Also, some unique shape such like the Möbius ring and the ribbon can also be formed. 🍒 🥑 🍉 🍊 LED flexible display endowed us more creative possibilities for creating dynamic solutions. These kind of display can capture the attention of viewers and convey messages in a memorable way. 🌿 🌳 🍌 Contact me for more information! liz@ocolour.com 🍒 🥝 whatsapp +86 15194799403 website: www.ocolour.com 🍄 #creative #creativedisplay #flexiblemodule #outdoor #indoor #advertising #advertisingdisplay #video #led #leddisplay #leddisplays #leddisplayscreen #ledsignage #ledsigns #ledsign #ledwall #ledvideowall #ledvideowalls #innovation #innovativetechnology #like #content
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Projects ♥ Professional ♥ Diligent/ Customised LED displays supplier/ Manufacturer/ Shenzhen Ocolour/ Business director
💕 💦 Over traditional flat displays, flexible led display offers more possibilities of display. 🌸 🌿 Due to its own unique flexibility, it can be bent, twisted, and curved to fit different shapes and designs. For example, the semi-cylinder in the video since it can form the shape of concave and convax. Also, some unique shape such like the Möbius ring and the ribbon can also be formed. 🍒 🥑 🍉 🍊 LED flexible display endowed us more creative possibilities for creating dynamic solutions. These kind of display can capture the attention of viewers and convey messages in a memorable way. 🌿 🌳 🍌 Contact me for more information! liz@ocolour.com 🍒 🥝 whatsapp +86 15194799403 website: www.ocolour.com 🍄 #creative #creativedisplay #flexiblemodule #outdoor #indoor #advertising #advertisingdisplay #video #led #leddisplay #leddisplays #leddisplayscreen #ledsignage #ledsigns #ledsign #ledwall #ledvideowall #ledvideowalls #innovation #innovativetechnology #like #content
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Projects ♥ Professional ♥ Diligent/ Customised LED displays supplier/ Manufacturer/ Shenzhen Ocolour/ Business director
💕 💦 Over traditional flat displays, flexible led display offers more possibilities of display. 🌸 🌿 Due to its own unique flexibility, it can be bent, twisted, and curved to fit different shapes and designs. For example, the semi-cylinder in the video since it can form the shape of concave and convax. Also, some unique shape such like the Möbius ring and the ribbon can also be formed. 🍒 🥑 🍉 🍊 LED flexible display endowed us more creative possibilities for creating dynamic solutions. These kind of display can capture the attention of viewers and convey messages in a memorable way. 🌿 🌳 🍌 Contact me for more information! liz@ocolour.com 🍒 🥝 whatsapp +86 15194799403 website: www.ocolour.com 🍄 #creative #creativedisplay #flexiblemodule #outdoor #indoor #advertising #advertisingdisplay #video #led #leddisplay #leddisplays #leddisplayscreen #ledsignage #ledsigns #ledsign #ledwall #ledvideowall #ledvideowalls #innovation #innovativetechnology #like #content
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Projects ♥ Professional ♥ Diligent/ Customised LED displays supplier/ Manufacturer/ Shenzhen Ocolour/ Business director
💕 💦 Over traditional flat displays, flexible led display offers more possibilities of display. 🌸 🌿 Due to its own unique flexibility, it can be bent, twisted, and curved to fit different shapes and designs. For example, the semi-cylinder in the video since it can form the shape of concave and convax. Also, some unique shape such like the Möbius ring and the ribbon can also be formed. 🍒 🥑 🍉 🍊 LED flexible display endowed us more creative possibilities for creating dynamic solutions. These kind of display can capture the attention of viewers and convey messages in a memorable way. 🌿 🌳 🍌 Contact me for more information! liz@ocolour.com 🍒 🥝 whatsapp +86 15194799403 website: www.ocolour.com 🍄 #creative #creativedisplay #flexiblemodule #outdoor #indoor #advertising #advertisingdisplay #video #led #leddisplay #leddisplays #leddisplayscreen #ledsignage #ledsigns #ledsign #ledwall #ledvideowall #ledvideowalls #innovation #innovativetechnology #like #content
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Projects ♥ Professional ♥ Diligent/ Customised LED displays supplier/ Manufacturer/ Shenzhen Ocolour/ Business director
💕 💦 Over traditional flat displays, flexible led display offers more possibilities of display. 🌸 🌿 Due to its own unique flexibility, it can be bent, twisted, and curved to fit different shapes and designs. For example, the semi-cylinder in the video since it can form the shape of concave and convax. Also, some unique shape such like the Möbius ring and the ribbon can also be formed. 🍒 🥑 🍉 🍊 LED flexible display endowed us more creative possibilities for creating dynamic solutions. These kind of display can capture the attention of viewers and convey messages in a memorable way. 🌿 🌳 🍌 Contact me for more information! liz@ocolour.com 🍒 🥝 whatsapp +86 15194799403 website: www.ocolour.com 🍄 #creative #creativedisplay #flexiblemodule #outdoor #indoor #advertising #advertisingdisplay #video #led #leddisplay #leddisplays #leddisplayscreen #ledsignage #ledsigns #ledsign #ledwall #ledvideowall #ledvideowalls #innovation #innovativetechnology #like #content
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