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According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and #advertisers say they are interested in the ability to display visuals on in-car #radio displays that sync to AM/FM radio ads. Click below to watch a 14-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining the key findings from the study incuding how much advertisers would pay extra for in-car visual displays:

06.18.24 In-Car Visuals

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