What are the 5 questions to ask to address the viability of #audio in the #media plan? John Fix outlines the framework in latest blog: https://bit.ly/45pWYvf #westwoodone
Westwood One’s Post
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When it comes to marketing, there are so many myths around the effectiveness of audio. Check out the facts in this article that you can read in less time than the average TV ad break. #audio #marketing
Unveiling the Truth: Debunking the Biggest Myths in Media
https://audacyinc.com
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Audio is one of the most hollistic channels available to marketers today, with traditional linear and digital both bringing unique benefits. The question brands should be asking is not whether to spend on linear vs digital but rather how can they increase audio's total share of the media mix. Audacy, Inc. #DigitalAudio #AudioAdvertising #DynamicCreative https://lnkd.in/eDDAHbwm
How ‘total audio’ advertising can gain $6 billion in untapped revenue
adage.com
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Considering where to invest your ad budget? Audio continues to be a sound choice.
Analysis: When It Comes To ROI, Audio Punches Above Its Weight.
insideradio.com
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Ever wondered why audio advertising is so effective? A new piece of research released by System1 and Radiocentre lays out just why audio ads are so successful at generating emotional connections Full piece here 👉 https://lnkd.in/eN3smErM #marketing #advertising #audio #radio
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Is audio advertising a big part of your media mix? Attention metrics aren't just for visual media channels, they can also be incredibly effective in increasing ROI and brand uplift in audio only environments. Discover more here. #amplifiedintelligence #audioadvertising #attentionmetrics
Attention for Audio - Amplified Intelligence
https://www.amplifiedintelligence.com.au
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Get ready to turn up the volume! According to WARC, ad spend could hit a whopping $1T in 2024. The big question is: How much of this will be dedicated to audio? Stay tuned. #AdSpend #AudioBoom
WARC Predicts $1T Ad Spend In 2024, How Much for Audio?
https://radioink.com
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Digital audio is a growing medium that's reshaping how we deliver and engage with ads, but how is it faring against traditional radio? 📻 🔊 📱 Check out our article where we share our insights: https://lnkd.in/eMdgbivq #digitalaudio #radio #radioadvertising #MobileGaming #AudioAdvertising #AdMonetization
Why In-game Audio Ads Are Primed to Take the Lead Over Traditional Radio
audiomob.com
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Audio ads have an edge over video in engagement and recall. Get insights with new data and why audio and video in an integrated campaign have the most potential for success. #audioads #videoads #radio #localadvertising https://ow.ly/LgR950Q2lyN
Using Audio Ads and Video Ads in Campaigns | Marketron
https://www.marketron.com
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AM/FM radio is eight times more cost-effective than TV and eleven times more cost-efficient than Dentsu's "attention cost per thousand" media benchmark. Want to grow your business, you should be using the power of radio.
Study Shows Audio Advertisements Triumph Over Video in Garnering Attention and Enhancing Brand Recall
blog.midwestfamilysouthbend.com
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Adelaide's AFP expands to measure audio attention, empowering publishers for enhanced monetization and media quality. Pierre Bouvard | Gina Garrubbo (she/her) | Marc Guldimann read more: https://lnkd.in/dt2qM8sW #AdelaideMetrics #AttentionMeasurement #AudioAds #PublisherTools #MediaQuality #AudioAttention #DigitalMedia #marketing #AdvertisingInsights #adtechtoday
Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
https://adtechtoday.com
Founder of Boxes of Hope
2moI think the real question is “Does ADVERTISING work?” Most of it is inane, corny and over scripted. In an age of authenticity, it’s fake. Is there evidence That ads still inspire purchase or brand appeal? I doubt it.