Hard-to-reach younger consumers who skip online video ads, use ad blockers, and rarely watch linear TV confound advertisers; Turns out younger consumers pay the most attention to visuals on in-car #radio displays: https://bit.ly/3VAhLrq #westwoodone Key takeaways: - In-car advertiser visuals have high appeal and growing awareness among advertisers - 80% of advertisers are interested in in-dash visual ads, up from 2021; 83% are interested in geographically targeted visual ads, also up from 2021 - Advertisers are willing to spend 16% more on AM/FM radio buys that include in-car visual displays - Associating a visual with AM/FM radio ads takes advantage of AM/FM radio’s massive 86% share of in-car listening - A majority of AM/FM radio listeners indicate their in-car radio display shows visuals with song name and artist - AM/FM radio listeners and younger consumers are interested in geographically targeted in-dash visuals and having sales/deals displayed on their in-car radio dash - In-car radio dash visual ads lift purchase intent
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Here are the top 6 reasons why you should be considering audio ads via programmatic advertising: 1. Audio ads are less intrusive 2. Audio ads result in higher brand recognition 3. Audio ads enable you to reach a large percentage of the population 4. Audio ads can be precisely targeted 5. Audio ads play a powerful role in multi-channel campaigns 6. Audio ads are a great way to connect with Gen Z audiences Find out more here: https://lnkd.in/gtXbnCWi #digitalmarketing #advertisingandmarketing #programmatic #audioadvertising
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(Potentially) Reviving Ad Spending on News Media Sites: "The Interactive Streamed Ads Revolution" The digital advertising landscape has witnessed significant changes in recent years, with a noticeable shift in ad spending away from news media sites. As traditional banner ads need help to capture audience attention, news publishers are grappling with declining revenues. Enter: Interactive Streamed Ads📲 🔗Read our latest post here: https://lnkd.in/gYh9dMcE #MIRS #InteractiveStreaming #InteractiveAds #NewsMedia #Advertising
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READ THE BLOG - https://lnkd.in/eqXXkKf Digital video advertising is rapidly changing, so advertisers, agencies and media must stay current on the most recent trends to stay competitive. Viewers have less patience than ever for ads, so marketers are emphasizing more compelling stories rather than intrusive advertisements. The focus on personalization is on the rise, too, allowing for more tailor-made experiences that viewers appreciate. Most advertisers must also ensure their videos are "heard" using captions and visual cues since most viewers watch ads with the sound off. What other strategies are you seeing to make digital video ads more effective? Please share your thoughts with us! #DigitalVideoAdvertising #Personalization #CompellingStories #ViewerExperience
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If there’s no human attention, there’s no impact – it really is as simple as that! Attention is one of the most talked about topics in our industry right now, and for good reason, because without attention everything else is academic. However, it’s concerning that many ads struggle to get more than a second or two of attention. While that might be enough to nudge a consumer towards a known brand or offer with a display ad, it’s nowhere near enough to tell a brand story with a 30-second video ad! For video to have an impact, you need a platform that delivers: ✅ - Audience is relaxed, yet alert ✅ - Viewer opts in to see advertising ✅ - Only one ad served ✅ - 100% of screen used ✅ - Played from start to finish ✅ - 22 seconds of active attention* 👁️🗨️ If your beautiful 30-second video ad is getting just 1-2 seconds of attention, you are wasting your money. *Eye-tracking studies by Lumen Research and Amplified Intelligence have shown that our video advertising formats achieve 22 seconds of active attention, which is more than TV! #videoadvertising #advertising #attention #media
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Discover how advertisers can harness the power of interactive advertising to captivate today's digitally savvy consumers. Learn from industry experts about the evolution of interactive ads across connected TV, display, audio, video, and out-of-home platforms. Uncover strategies to navigate the fragmented media landscape, deliver cohesive ad experiences, and meet consumer expectations. Don't miss this opportunity to elevate your advertising game and connect with your audience like never before. . . Visit to know more- https://lnkd.in/dbHaJE9u . . . #InteractiveAdvertising #DigitalMarketing #Webinar #ConsumerEngagement #MediaOptimization #paytunes
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A slightly different structure and purpose within Meta's ad account. Producing outlier results in efficiency and rate of high-performing ads. From our full case study on GoRuck.
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We melt CAC for eCom brands spending over $25k/mo with direct-response creatives | Clients Include Embryolisse, Kachava, Omorfie, Barrister & Mann and many more.
We scale brands past $100,000 /month in revenue with TikTok. The backbone of our ad strategy is direct-response creatives. Here's 3 Evergreen Advice to get 100,000+ clicks from your ads: #tiktokads #adcreative #socialads
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Digital video advertising is increasingly being used for brand building, with marketers across categories from retail to FMCG to financial services prioritising the format. Given the nature of video advertising creatives and how engaging they can be, digital video advertising is increasingly being used for brand building, with marketers across categories from retail to FMCG to financial services prioritising the format. Within digital advertising, video formats overall recorded total growth of 5% despite inflation. The rise in consumption of digital channels among younger consumers tracks with the increased visibility of short-form video on platforms including TikTok, Snapchat and YouTube. YouTube in particular has made Shorts a bigger part of its pitch to advertisers since the format’s launch in 2022, announcing in March this year that it is offering Shorts as part of wider video reach campaigns. #advertising #YouTube #branding
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READ THE BLOG - https://lnkd.in/eqXXkKf Digital video advertising is rapidly changing, so advertisers, agencies and media must stay current on the most recent trends to stay competitive. Viewers have less patience than ever for ads, so marketers are emphasizing more compelling stories rather than intrusive advertisements. The focus on personalization is on the rise, too, allowing for more tailor-made experiences that viewers appreciate. Most advertisers must also ensure their videos are "heard" using captions and visual cues since most viewers watch ads with the sound off. What other strategies are you seeing to make digital video ads more effective? Please share your thoughts with us! #DigitalVideoAdvertising #Personalization #CompellingStories #ViewerExperience
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READ THE BLOG - https://lnkd.in/eqXXkKf Digital video advertising is rapidly changing, so advertisers, agencies and media must stay current on the most recent trends to stay competitive. Viewers have less patience than ever for ads, so marketers are emphasizing more compelling stories rather than intrusive advertisements. The focus on personalization is on the rise, too, allowing for more tailor-made experiences that viewers appreciate. Most advertisers must also ensure their videos are "heard" using captions and visual cues since most viewers watch ads with the sound off. What other strategies are you seeing to make digital video ads more effective? Please share your thoughts with us! #DigitalVideoAdvertising #Personalization #CompellingStories #ViewerExperience
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Founder of Boxes of Hope
1moWe know that texting-while-driving kills hundreds per year. And your encouraging dashboard ads? Time to reconsider your priorities.