Westwood One’s Post

Great information on where people are getting their Podcasts. Are you talking to your customers and potential customers on the right platforms? Message me on how I can help you get your message in front of the right people at the right time! #PodCast #CumulusMedia #Radio #DigitalMarketing

If you are an existing podcast creator or are aspiring to create your podcast soon, here is the Spotify Fan Study, which dives deep into insights to refine your creative process and grow your show. (Oh, bonus: It also talks about the actions that you can take based on those insights.) Here are the three insights I loved the most: 1. Audiences listen to podcasts more often during the weekdays, with 78% of consumption taking place Monday to Friday and 22% on Saturday and Sunday. Commutes are prime time for podcasts during the week, with listenership spiking at 8AM and 5PM. 2. Listeners trust their favourite creators’ recommendations above all others; the number one way people find new podcasts is by hearing about them on a show they already listen to (54%). This means collaboration and cross-promotion with other podcasters are key, especially the ones that are creating in the same genre as yours. 3. Video podcasts are gaining popularity on Spotify. Hence, if you already have video content, it is a great time for you to start uploading the content to Spotify to build an additional set of highly engaged audiences. You can read the full report here: https://lnkd.in/geCb2Jd3 Reach out to us at creators-india@spotify.com to get further guidance on all things podcasts. #spotifyforpodcasters #podcasts #podcaster #podcastcreator #creatoreconomy #creators Spotify for Podcasters Spotify

Google Podcasts to shut down in 2024. Are podcasts struggling to reach critical scale? Globally there are 464.7million listeners and an estimated 5 million podcasts. That may sound a lot, but it’s less than the 6% of the global population. If that audience was uniquely and evenly distributed across all podcasts it would only equate to 93 listeners per podcast. Even if you over index like Australia and US for listeners (30%+ population), measurement is a little cloudy. Downloads are the not the same as listens, and monthly reach doesn't really give an indication about the frequency of use. If users are averaging one podcast a month, the chance to reach users is very limited. A few news items to be aware of over the last few months: • Google just announced it is shutting down their Podcast app in 2024, and will attempt to transition listeners to YouTube Music. • Stitcher (one of the oldest podcasting apps) shut down in August, to also be incorporated into a subscription based business (part of SiriusXM). • Spotify cut around 200 roles from its podcasting division in June 2023. They also merged studios (Parcast and Gimlet) and axed a number of productions. This suggests that businesses particularly in the podcast distribution space are struggling to make the commercials viable. There is a clear priority to move towards subscription based services, which may not bode well for advertisers as it suggests there may not be the scale in the advertising opportunity. Sources: https://lnkd.in/g_aiDHFx https://lnkd.in/geNSu_uD https://lnkd.in/gP-Cjug4 #podcasts #googlepodcast #marketing #advertising

There are now more than 250,000 video podcast shows on Spotify - up from 100,000 in 2023. 🎧 💻 Talk about a full picture, eh? If you prefer raw numbers, let’s just say that 170+ million users have watched a video podcast on the platform. It seems the way to eardrums is more and more going via eyeballs. And yes, these people are actually watching as they listen to the podcast - more than 70% of users watch them in the foreground. On Spotify, nearly 1 in 3 U.S. podcast monthly active users engage with video, while nearly 1 in 4 global podcast MAUs engage with video. All of this is very much in line with data from Edison Research that shows 79% of weekly podcast listeners in the U.S. consume a video podcast, while 72% have enjoyed video podcasts actively. It’s a worldwide trend too, since the number of video podcast MAUs has grown by 40% year-over-year. So why is this happening? The increasing inclusion of a video element adds more engagement, allowing listeners to connect with hosts on a more personal level and enhance the overall podcast experience. It’s also a great way to repurpose content for various platforms and amplify its reach, most notably on social media. #podcasts #video #audio #spotify #videopodcast

2023 has been a transformative year for podcasting, and YouTube is becoming more prominent in the podcast landscape! A recent report from Cumulus Media and Signal Hill Insights unveils some groundbreaking trends in the podcast landscape. 🔍 Key Highlights from the Fall 2023 Podcast Download Report: * YouTube has emerged as the top podcast platform in the U.S., surpassing Spotify and Apple. * A significant shift towards video podcasts is observed, with YouTube being the preferred choice for this format. * The platform appeals strongly to younger and male audiences, offering a unique blend of video, entertainment, and community engagement. 📊 Interesting Trends: * Music and Sports podcasts are more popular in video format. * New podcast listeners tend to prefer video, while long-time listeners lean towards audio-only. * YouTube isn't just for watching; many users also use other platforms, showcasing its versatility. 💡 What Does This Mean for Podcast Creators and Marketers? * Embrace YouTube's growing influence in the podcasting world. * Understand the diverse ways audiences consume podcasts to tailor content effectively. * Leverage YouTube's unique features to build a more engaged community. 👁️ Looking Ahead: As we continue to navigate the ever-evolving digital landscape, YouTube's ascent in the podcast world is a reminder of the dynamic nature of content consumption. Let's keep an eye on how this impacts content creation, marketing strategies, and audience engagement! Check out the report for yourself: https://buff.ly/41jJ9MU #Podcasting #YouTube #DigitalTrends #MediaInsights #ContentCreation #Podcasters

YOUTUBE OR SPOTIFY? Where should I invest my time and efforts? AND JUST AS I ALSO TOLD YOU GUYS... YouTube demolishes Spotify and Apple Podcasts in podcast! BOOM! Juliana was right again. New study reveals that YouTube flattens Spotify and Apple Podcasts in face-off between podcast users of both platforms. Lots of podcasters struggle with discoverability and with YouTube as the world's second largest search engine, why wouldn't you want to have your audio sent to that platform? 57.8% of podcast listeners in the U.S. listening to shows on YouTube. If you are producing a podcast, YouTube can help you: Reach a broader and more diverse audience. SO... NO SPOTIFY? Well, if you have limited resources, do it on Youtube. It's free and more people will discover your podcast. But if you have more resources and are willing to pay... Spotify might help. It's like TV, it looks good to say you are in it and you may get your most loyal listeners there but the effort to be seen is bigger and your discoverability lower. PODCASTS FOR YOUR PERSONAL BRAND They are a huge opportunity to showcase your knowledge, however, doing it right will be key. If you are spending on video, definitely go for Youtube. Prioritize your performance there over Spotify. Want to learn about this and more ways to develop your personal brand? Schedule your one-on-one with me at https://lnkd.in/eBriBzxT #marketing #podcasts #youtube #spotify #personalbrand

2023 has been a transformative year for podcasting, and YouTube is becoming more prominent in the podcast landscape! A recent report from Cumulus Media and Signal Hill Insights unveils some groundbreaking trends in the podcast landscape. 🔍 Key Highlights from the Fall 2023 Podcast Download Report: * YouTube has emerged as the top podcast platform in the U.S., surpassing Spotify and Apple. * A significant shift towards video podcasts is observed, with YouTube being the preferred choice for this format. * The platform appeals strongly to younger and male audiences, offering a unique blend of video, entertainment, and community engagement. 📊 Interesting Trends: * Music and Sports podcasts are more popular in video format. * New podcast listeners tend to prefer video, while long-time listeners lean towards audio-only. * YouTube isn't just for watching; many users also use other platforms, showcasing its versatility. 💡 What Does This Mean for Podcast Creators and Marketers? * Embrace YouTube's growing influence in the podcasting world. * Understand the diverse ways audiences consume podcasts to tailor content effectively. * Leverage YouTube's unique features to build a more engaged community. 👁️ Looking Ahead: As we continue to navigate the ever-evolving digital landscape, YouTube's ascent in the podcast world is a reminder of the dynamic nature of content consumption. Let's keep an eye on how this impacts content creation, marketing strategies, and audience engagement! Check out the report for yourself: https://buff.ly/41jJ9MU #Podcasting #YouTube #DigitalTrends #MediaInsights #ContentCreation #Podcasters

🎧 Unraveling Spotify's Podcast Domination in Europe 🎧 In Europe, Spotify has been making significant strides in the podcast arena. Back in 2019, research studies revealed that Spotify already had more podcast listeners than Apple in both South America and Europe. Over time, the number of people using Spotify’s podcast platform instead of Apple Podcasts has continued to grow worldwide. As of now, 28% of Spotify’s monthly active users reside in Europe, which translates to an impressive 169 million monthly active users in Europe alone. Spotify’s reach extends beyond Europe, with 41% of its monthly active users based in North and Latin America, accounting for a whopping 247 million active users. While both platforms have their merits, Spotify’s aggressive push into the podcast space has certainly made it a formidable competitor to Apple Podcasts. Whether you’re a fan of curated playlists or engaging podcasts, it’s clear that the battle for listeners' ears is heating up! Read more here: https://lnkd.in/djwvAWmF #Spotify #Podcasts #DigitalMarketing #ContentStrategy #AudienceEngagement #StayTuned

Hola Folks! 🎧 Exciting News for Podcast Lovers! 🎙️ Have you ever been listening to a podcast and thought, "I need to share this moment with my friends"? Well, now you can! Spotify has introduced a new feature that allows users to share podcasts from the exact moment you're listening to. This new feature opens up a world of possibilities for podcast listeners. Whether it's sharing an inspiring quote, a funny moment, or a thought-provoking discussion, users can now easily share their favorite podcast moments with just a few taps. How to use this feature? When you tap the share button, you’ll see a toggle option that'll let you create a link for the current playtime. After you share the link, anyone who taps it can start listening to the podcast from the same spot. But why stop there? Here are a few ideas to make this feature even better: 1. Interactive Sharing: Imagine being able to add comments or reactions to the podcast as you share it. This would allow for more engaging conversations and deeper connections with your friends and followers. 2. Customizable Clips: Instead of sharing the entire podcast episode, users could create custom clips or highlights to share. This would allow them to focus on the most impactful moments of the podcast. Overall, Spotify's timestamp feature is a game-changer for podcast lovers. With a few tweaks and additions, it could become an even more powerful tool for sharing and discovering great podcast content. Share your thoughts in the comments below! Kudos to all the folks at Spotify for Podcasters Spotify for constantly taking efforts to improve the user experience. #Podcasts #Spotify #NewFeature #ShareYourThoughts #Customerexperience

Podcast Newcomers are more likely to prefer actively watching podcast videos while those who began listening to podcasts 4+ years ago favor the audio-only experience: https://bit.ly/3t4F2HT #westwoodone Key takeaways: - YouTube #podcast audience profile: Male and younger than the Apple Podcasts audience - As the world’s entertainment search engine, #YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts - Those who discover a podcast on YouTube say they stick with the platform for video, entertainment, recommendations, comments, community, and platform features - The YouTube podcast audience is not exclusively tied to the platform Watching and listening to podcasts are equally favored - YouTube dominates association as the platform where podcasts can be watched and heard - Preference for watchable video is a key driver in platform used most: YouTube is a runway #1 among podcast consumers who prefer video - Not all genres work for watchable podcasts: Consumers who prefer to watch are more likely to like Music and Sports podcasts - The vast majority of the #Apple and #Spotify platform audience uses the #smartphone, while a third of YouTube’s podcast audience uses laptops and #TV