#Agencies and #brands aren't always on the same page, especially when it comes to satisfaction versus confidence in delivery. Wpromote teamed up with Ascend2 to uncover the disconnect and see what decision makers were saying across the industry. https://lnkd.in/ggWmK7vf
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Want to engage #GenZ? Check out my top five tips on how to drive relevance and cut through with this influential demographic below!
Next up in our Top 10 Common #Comms #Challenges list is a hot subject we’re seeing across the board: how to drive relevance and cut through amongst Gen Z. Here, our Digital Account Director, Pearl Whitehead, shares her Top five considerations around the requirement for businesses and brands to be authentic, socially conscious, and innovative across channels. Want to discuss further? Email us today: hello@wildcard.co.uk.
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Managing Director at Wild Card - a PR & Social Media Consultancy, proudly B Corp Certified, passionate about progressive business behaviour
This is exactly it - brands must get their heads around this audience group and understand what makes them tick. Gen Zs are not just the future they are the now. We do a lot with this group and have learnt loads over the past 18 months - we also have our own Gen Z panel that we talk to on a daily basis (Our Future Collective). They are epic, fresh and brutally honest. Do feel free to get in touch if want to learn from them too. #genz #genzmarketing #pr #marketing
Next up in our Top 10 Common #Comms #Challenges list is a hot subject we’re seeing across the board: how to drive relevance and cut through amongst Gen Z. Here, our Digital Account Director, Pearl Whitehead, shares her Top five considerations around the requirement for businesses and brands to be authentic, socially conscious, and innovative across channels. Want to discuss further? Email us today: hello@wildcard.co.uk.
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Leave the crowd behind, and embrace your individuality. It's time for your brand to take center stage. Access a trove of resources at https://lnkd.in/ehQ9Wwkn to help you get started. #GYBNM #GrowYourBrand #ShareYourStory
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From commerce-led to experience-led. How to differentiate by selling a transformation versus pushing a product.
One of the biggest competitive advantages of Spinoza is that its executives get to meet their customers face-to-face constantly. Not only are they able to learn about their needs; it's also a chance to tell the brand's story through a personal connection. In the digital era, this is what most brands miss the mark on. The experience becomes impersonal and commodified. Niek Schreurs explains how Spinoza overcame the challenge by talking to their customers and involving them in the brand building process. Listen to the full story on Youtube and Substack. Find the link in comments. #ecommerceflywheel #digitalexperience #conwayexpertinterviews #consumer #dtcbrands
How to build authentic connections with your customers?
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The "Anti" Marketer | Using LinkedIn to Generate More Clients for Heart-Centered Businesses | Marketing Systems | Mindset Training | Manifesting Tools | Speaker | Author | Gardener | Maltese Lover
In today's marketplace, successful brands are those who understand the importance of connecting with their customers on a deeper level. By finding a common thread between their purpose and their clients' passions, businesses can create a sense of community that promotes brand loyalty and advocacy. This approach has been proven effective for many companies, including ours, which has seen tremendous success in implementing feedback loops and incorporating client input into everything from product designs to materials. #customerservice #brandawareness https://lnkd.in/exvFCAZ2
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Marketing Director | Strategic Planning | Growth Marketing | Branding | Luxury | Leadership | Strategic Partnerships | Campaigns
Can we take a quick minute to recognise how awesome and inspiring it is to see an all-female panel? 🙌 Thank you, The Marketing Society and Digitas UK, for creating a space for a conversation on how we, as marketers, can make our work resonate both culturally and commercially – the ultimate duo! I left with great insights and inspiration, as well as practical tips from the panel. When I asked, "What would be your top practical tip for getting the board, who are focused on the bottom line, to buy into a new sustainability initiative when the impact is yet unknown?" the responses were enlightening: 1. Test the Initiative in Smaller Pieces: Prove the bigger concept through smaller, manageable projects. Jennifer Berry 2. Share Success and Failure Stories: Highlight other businesses' journeys to show the impact of taking action (or not). Vicki Joshi 3. Be Patient and Trust in Repetition: Persistence is key – keep reinforcing the message. Also Vicki 4. Link It to the Company’s Core Proposition: Connect the initiative to key metrics like repeat purchases, loyalty, or employee retention. Kerttu Inkeroinen These tips are golden, and I'd love to hear any other strategies you have. Share your thoughts in the comments.👇 #MarketingInnovation #Sustainability #BusinessGrowth #LeadershipTips #WomenInLeadership
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For Gen Z, brands are how they use their voice; their choices and preferences of brands serve as a testament to their values and actions. However, this dynamic breeds high expectations for brands – and brands will face consequences if they don’t measure up. Read the full piece by Amanda Edelman, COO of the Edelman Gen Z Lab, on earning Gen Z's trust: https://edl.mn/4eNee1U
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📆 Each month, we share our conversations with thought leaders and mark-makers to learn "How They Made Their Mark." This month, we spoke with Clare White CXAD (dip), Managing Director & Founder of Connected CX. 🔗 Link to the full interview in the comments. 🤔 Do you know a thought leader or mark-maker you think would be interesting to profile? Please share your recommendations below ⬇ #CX #CustomerExperience #CXJourney #LessonsInCX
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"The Extraordinaire" is reserved only for a distinguished few. We know you're just as excited as them to find out who takes home the coveted title. The star-studded night is just around the corner! #brandvision #brandvisionsummit #brandvisionsummit2023 #nexbrands #celebrities #corporates #brands #awardshow #extraordinaire #celebrityawardshow #brandvisionsummitseason7
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🎤 Turning Unknown Leaders into Industry 𝐑𝐨𝐜𝐤𝐬𝐭𝐚𝐫𝐬™⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀ 🎯 Let's set your Personal Brand for success ➔ 𝘈𝘴𝘬 𝘮𝘦 𝘩𝘰𝘸
There’s a hack for greatness and it’s right under your nose. But it’s easy to forget how some Brands have reached the top: redefining our lives; redefining the world. The world is changing fast and leading Brands are driving the change. 👉🏼 I call them Turning-Point Brands. And you can be one of them. Want to know how? Just answer: 💥 What’s your Brand’s before-and-after effect? This is your hack. Double down on it 💪🏼 #BrandStrategy #TurningPointBrands #BrandInnovation #BrandImpact #BusinessTransformation #MarketingInsights #BrandInfluence #InnovativeBrands #BrandStorytelling #BrandJourney #BrandExperience #MarketingStrategy #DigitalMarketing #BrandEvolution #BusinessSuccess #BrandExamples #InspiringBrands #BrandIdentity #MarketingInnovation #BrandSuccess
Maybe the most important gap to bridge in marketing; very cool! We'll share this in our newsletter for sure. ✊