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Look who was spotted in action at impact.com's #iPX24! 🎉 Coady Joy hosted a dazzling discussion on cross-channel integration with Brieana Beltran from Wpromote. 😎 Meanwhile, Laura Press took the stage with Megan Neri from DMi Partners to bowl publishers over. The duo provided key strategies for working with tech partners in an ever-evolving affiliate world. 💡
#Media costs are changing, and brands need to keep up with the trends to win. See what our experts had to say about the future of #paidads and what it means for your #budget. https://lnkd.in/gDwDxQSC
A #datacleanroom isn’t a catch-all for everything, but they can be a great way to keep your proprietary #data safe. Our VP of Data Strategy & Analytics Drew Ford teamed up with Hightouch’s AdTech Lead Ian Maier to give you the 411 on when (and when not) to use clean rooms. https://lnkd.in/gk-TZZTj
There might not be an #Olympic event for #marketing, but that doesn’t mean you can’t take advantage of these three #retail and #DTC trends for the win: https://lnkd.in/gH3aWaZv
You might be tempted to forego #social vanity metrics in favor of stats more representative of business #performance metrics—but don’t write them off just yet. Seeking higher rates of engagement including likes, comments, and followers can help you build a loyal community of potential customers. https://ow.ly/jR8v50STqRB
The judge in the DOJ’s antitrust case against #Google has found that the platform unlawfully maintained a monopoly on #search and text advertising. Wpromote's Head of SEO Serena Peterson and VP of Earned & Owned Media Rachel Bucey Klein break down the implications of the ruling and what it means for the future of search. https://lnkd.in/grGx4rwK
The recent #Google antitrust ruling has advertisers across industries wondering what is going to change in the world of #search. Our VP of Earned & Owned Media Rachel Bucey Klein chatted with MediaPost's Laurie Sullivan about the remedies the court might apply to even the playing field. https://lnkd.in/gMhrvHd9
Most #DEI and #sustainability initiatives will only stick if agencies and other partners can help #brands articulate the business value of those investments. Our own Christine Schrader shares her thoughts with Digiday's Antoinette S. on how to transform good #media intentions into standard operating procedures for brands. https://lnkd.in/gnxGnJQV
