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🍷 Exciting News for Wine Lovers and Curious Minds Alike! I’m thrilled to share something truly special—a new book by Tyler Balliet and Morgan First, "The Rebel School of Wine," now available. Tyler and Morgan, pioneers in making wine knowledge accessible and fun, have launched an illustrated handbook that demystifies wine for everyone, especially those new to this fascinating world. For those who don’t know, I go way back with Tyler and Morgan to 2007 when they founded The Second Glass, a wine magazine I had the pleasure of contributing to. Their entrepreneurial journey evolved into creating Wine Riot, transforming wine tasting into dynamic, interactive experiences. Though they've moved on from running these events, their passion for approachable wine education never waned. 📘 About "The Rebel School of Wine" This book isn't just another wine guide. It's a vibrant, approachable handbook that invites you to learn about wine in a way that is both educational and exhilarating. Designed for those who find traditional wine culture daunting, Tyler and Morgan's work breaks down barriers with its engaging content and beautiful illustrations. Tyler and Morgan have always been vocal critics of the exclusivity and gatekeeping in the wine industry—elements that often alienate newcomers and younger generations. Yet, they also champion the profound joy and enhanced experience that come from understanding wine. This dual perspective makes "The Rebel School of Wine" not just a guide, but a gateway to discovering your own path in the wine world without feeling overwhelmed or out of place. 🌟 Why This Matters In an industry often focused more on marketing than education, Tyler and Morgan’s approach is refreshingly sincere. They aren’t here to gatekeep or judge; they’re here to share their excitement and knowledge about this complex beverage. Whether you know a little or a lot about wine, there’s something in this book for you. I encourage all my connections to check out "The Rebel School of Wine." Whether you’re looking to deepen your wine knowledge or simply want a delightful read that elevates your next glass, this book promises to be an engaging companion. 🔗 Grab your copy at https://lnkd.in/eMas8Tgc

🍷 Coming up with unique wine content ideas allows me to blend creativity and expertise, to curate experiences that resonate with my audience. It's about more than just describing flavors or recommending bottles—it's about telling stories, painting pictures, and uncovering the nuances of this remarkable beverage. 📚🖌 By thinking outside of the box, I strive to push the boundaries of what wine content can be. I seek to surprise and delight, offering fresh perspectives and unconventional pairings that challenge conventional wisdom. It's in this space of innovation and imagination that true connection with my audience is forged. 💡🚀 But what truly fuels my passion is the impact it has on the wine community. I receive messages from fellow enthusiasts, thanking me for introducing them to new wines, expanding their horizons, and reigniting their love for this ancient elixir. Knowing that my unique content ideas can bring joy and inspiration to others is an incredible reward in itself. 🌟💖 Here are a few March wine content ideas for you to use ⬇️ #wineindustry #winebusiness #winemarketing #winecontent

“For a wine writer, the two things that matter most are people and place. People and place are bookends, and the rich core between them is a wine’s story. A wine’s story can only exist in the context of a culture” -Karen MacNeil A powerful read- take a moment and read this today.

Here's why I bought this beer. On Mountain Culture's Instagram page, the co-owner, Harriet, released a video announcing their annual release of Yellow Brick Road. Now, I am a big fan of this brewery and didn't know this was a thing. So immediately, I wanted to find out what I was missing out on. Harriet went on to tell the story behind the beer. After she had just given birth to their first daughter, Dorothy, DJ, her partner, went back to the brewery and created this beer. Yellow Brick Road. She teared up a little while telling the story and seeing her daughter a little more grown up on the can. So, now there is an emotional connection to this beer. Lastly, she mentioned how quickly the Yellow Brick Road beers sell out, so they have made an extra batch. Translation: I needed to buy these beers immediately once they hit the website. Was I going to buy this beer anyway? It's highly likely. But the storytelling ensured I purchased it instantly instead of hopefully grabbing it from the shelf at the local liquor store. I highly recommend checking out the Reel on Instagram and grabbing one of these beers too. It's pretty damn good. #storytelling #digitalmarketing #contentmarketing #marketingtips

Here's why I bought this beer. On Mountain Culture's Instagram page, the co-owner, Harriet, released a video announcing their annual release of Yellow Brick Road. Now, I am a big fan of this brewery and didn't know this was a thing. So immediately, I wanted to find out what I was missing out on. Harriet went on to tell the story behind the beer. After she had just given birth to their first daughter, Dorothy, DJ, her partner, went back to the brewery and created this beer. Yellow Brick Road. She teared up a little while telling the story and seeing her daughter a little more grown up on the can. So, now there is an emotional connection to this beer. Lastly, she mentioned how quickly the Yellow Brick Road beers sell out, so they have made an extra batch. Translation: I needed to buy these beers immediately once they hit the website. Was I going to buy this beer anyway? It's highly likely. But the storytelling ensured I purchased it instantly instead of hopefully grabbing it from the shelf at the local liquor store. I highly recommend checking out the Reel on Instagram and grabbing one of these beers too. It's pretty damn good. #storytelling #digitalmarketing #contentmarketing #marketingtips

So much of the battle in life is taking the serious out of the serious without stripping deep topic matter of its importance. This recent “viral” moment in wine promotion does exactly this: Highlighting the phenomenon aspects of sensory memory skills in advanced wine learning, fun and approachable with attention-grabbing entertainment. After all, we all live to be entertained and what’s more entertaining than watching a common function of a running competition combined with the ageless art and science of wine? Ok, so I’m partial….but this piece of entertainment didn’t go viral because wine marketers and winemakers like me caused it to spiral into a media phenomenon. I remember as a child eye witnessing Lucille Ball in a comedy barroom brawl in the studio sets of Hollywood where my grandfather was a prop-master, building the Hollywood sets of many historic films and Television series. Why was a barroom brawl with the comedian Lucille Ball 10x the entertainment value of a: 1) Western film barroom brawl or; 2) A normal comedy sitcom? Because it effectively combined a serious, and many times austere aspect of western history with the light hearted entertainment of these characters simply having fun with it! For today, whatever the serious aspects of your lives are, take the time to find ways to make light of it….and you just may discover a new way to market wine to a consumer who lives to experience life in fun and informative ways. Nick Karavidas #winemakerslife #winemakersforum #wine #wineandfun #viral #techtalk4wine

Media is the raw material that enables your restaurant to communicate powerfully with the market 👉🏽 Don’t leave it to chance. Checklists are where PROCESS begins. Next, get it done on a consistent basis. You can send this to your team and say, “We need this done every week / month / quarter.” Cliches are cliches for a reason—usually because they’re true: “People taste first with their eyes.” And as Ogilvy said: “Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images.” DM “MEDIA CHECKLIST” and I’ll get a copy of this simple checklist over to you. #restaurantmarketing #restaurantgrowth #restaurantadvertising #restaurantads #restaurantphotography #marketing #localmarketing #marketingtips #MarketingStrategy #smallbusinessmarketing 

That’s a wrap 📹 I have dined well this week!! And that means we’ve handed over another finished project 👏 The best part about being a Pink Panda client is you get to choose where we go out to lunch 🙌 … And that means I’m doing a tour of the best Turkish restaurants in Medway this week (It’s a hard life)🍴 Was great to catch up with Antony Elkington from Trusted Recruiter. Looking forward to seeing your brand new Pink Panda content popping up on my newsfeed 🐼 Are you ready to elevate your brand’s presence? Let’s talk… over Mezze food? #BusinessOwner #DigitalMarketing  #BusinessSupport 

FOMO or POSTMO in wine? We all try to stick out in the wine 🍷 crowd But, it is no easy feat in today's wine world. Neither for wine producers nor for wine writers. It used to be easier. Now, the wine writing space is very noisy and sometimes feels like a competition or a race to highlight certain wines or areas. It is still very much in FOMO mode in the wine space today, i.e. the fear of missing out. The FOMO is passé, one could say, POSTMO is the current way to go, i.e. "the after-the-fact marketing" as Lately.AI explains. It is about how to make your story last long-term, how to add value, and make a contribution. I know these concepts are very much used in the marketing world, but I have "freely" adapted my thoughts about it to the wine world. I have lately started to take a step back at #wine events, wine tastings, and winery visits to observe and reflect to better think about the bigger picture. Rather than chasing the moment, try to create the "coolest" content at the moment. I realize I have slowly created a POSTMO attitude in my wine content creation. Even if POSTMO is a concept that has more to do with the marketing and social media world, it can still work here too. These are thoughts that came to mind while I am working on a couple of articles and thinking of how to best tell the story... #grapevineadventures #postmo #winewriter #contentcreator

When I took over The Whiskey Wash, I perhaps underestimated the amount of time required to curate, write, and publish great content. However, the hard work is paying off, and we now attract approximately 450,000 visitors a month. Visitors will only continue to come if the content is compelling, and that is why I am so proud of the work done by not only our in-house team but also by our guest writers. This month, the Edinburgh Whisky Academy posted their first article on how to taste whisky like a pro. Understanding whisky tasting notes can significantly enhance your appreciation and guide your choices. The article breaks down common terms such as "peaty" and "oaky," and provides advice on creating your own tasting notes to deepen your whisky experience and refine your palate. I’m delighted to be able to open up The Whiskey Wash community to other like-minded individuals who are eager to educate and discuss their craft. So far, we have had contributions from the likes of Nc'nean, Royal Salute, Chicken Cock, EWA, an IWC judge, and many more. These contributors are passionate about what they do, and best of all, they understand that our readers dislike being sold to, spammed, or otherwise bothered. As such, their stories have received tens of thousands of views each as they come from a position of sharing knowledge and love of the industry and product. Likewise, these articles are not advertorial; we have demonetised The Whiskey Wash, running no third-party ads anymore. We are focusing on the bigger picture, aiming to build TWW into the go-to whisky destination online. I am a firm believer in the 'dripping tap' approach rather than a 'flash in the pan.' Great content, like what these contributors are creating, will undoubtedly strengthen their ties to their brands within our extensive community. So if you are passionate about whisky/whiskey/cognac/spirits and want a platform to write about it, please get in touch :)