OneFootball launches Creator Pages with MagentaTV

Berlin, 25.06.2024 - OneFootball , the world's leading football platform with more than 200 million fans, has today announced the launch of OneFootball Creator Pages, with MagentaTV in Germany first to launch its own branded and operated content channel on OneFootball featuring live and on-demand video content from the German 3. Liga and Google Pixel Frauen-Bundesliga, as well as ongoing the UEFA EURO 2024™. It empowers all football content creators to build their brand and a community on the platform. 

OneFootball Creator Pages place third-party content creators in the driver’s seat, equipping them with the necessary self-serve tools to reach, engage, and monetize the new generation of football fans on OneFootball.

Creators can accumulate audiences and immediately monetize their content through a wide array of monetization options: from ad-supported content to direct-to-consumer revenue models, such as single-game pay-per-view live matches, the possibilities are vast.

By providing the tools to engage and interact with the OneFootball community, creators can build a loyal followership around their brand, enhance consumer engagement in a meaningful way, and unlock long-term revenue diversification and expansion. OneFootball users can follow any creator page to not miss out on any of their favourite multi-media contents and enjoy an even more individualized experience from now on.

In collaboration with MagentaTV, OneFootball Creator Pages launched for the first time now during the ongoing European football championship and give both users and content creators a new destination for showcasing their multi-media content. On the MagentaSport Creator Page on OneFootball, users in Germany can find post-match highlights from all games during the four-week tournament and other best moments, interviews, and pre- and post-game analysis.

Patrick Fischer , CEO of OneFootball mentions: „Launching this very important and strategic feature for our creator ecosystem makes us proud and shows that we are on track towards our vision to become the main platform worldwide in the vertical of football and the marketplace for football content, products and services. Creator Pages will benefit both the users and the content creators in the future, whether it’s broadcasters, blogs, publishers, or players.“

Heading into the new season, MagentaSport will bring again its wall-to-wall live and on-demand football coverage of the German 3. Liga and Google Pixel Frauen-Bundesliga to OneFootball: including but not limited to all live matches available at the user’s fingertips as a single-game pay-per-view purchase.  

Yannick Manuel Ramcke , General Manager OTT at OneFootball adds: „Content creators in the digital football ecosystem have realized that consumer consumption habits have been changing, and that they need to be present and engaged where the fans are. At OneFootball, we empower those content creators to get direct access to our vivid football fan community and drive full-funnel business impact all in one single platform, from brand awareness and positioning to bottom-line direct-to-consumer monetization. With our long-term partner MagentaSport, we now launch the creator pages, and users in Germany will be as close as ever to a European football championship on OneFootball.”

OneFootball Creator Pages will be gradually made available to all existing content partners across different markets and languages, including market-leading football broadcasters such as DAZN, Sky Sport, Globo, and others. Creators will be able to account-manage, operate, and oversee their channel through the OneFootball Portal. Built-in self-serving features include account settings (display logo/name, description, links), video/text content management, and performance reporting as well as billing services.

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About OneFootball:

 Founded in 2008, OneFootball is a leading football platform for a new generation of mobile-first football fans, with plans to become the football marketplace for content, products and services of the future. It serves over 200 million people every month through its owned and operated platform and video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming, and more. OneFootball is backed by the biggest clubs in the world of football, such as Real Madrid, FC Barcelona, PSG, FC Bayern Munich, Borussia Dortmund, Manchester City, Chelsea FC, Arsenal, Olympique de Marseille, Liverpool FC, Juventus, Torino and the German Football Federation. OneFootball partners with more than 200 clubs, leagues, federations, players and broadcasters to bring their content to the OneFootball Platform across 194 markets, and with a video distribution network that includes around 250 premium publisher partners globally. For more information about OneFootball, please visit: https://company.onefootball.com/

 OneFootball GmbH

Kai Birras , kai.birras@onefootball.com, +49-157 73730735

About Magenta Sport:

MagentaSport offers football fans a comprehensive live experience with all matches of the 3. Liga, the Google Pixel Frauen-Bundesliga, and the 2. Frauen-Bundesliga. The 3. Liga is also available in conference format on every matchday. Additionally, top matches from the Coupe de France as well as international top-tier football are broadcast live on Sportdigital FUSSBALL. MagentaSport also provides the best ice hockey programme and Europe's best basketball with all games of the PENNY DEL and Turkish Airlines EuroLeague as well as top tournaments of the German national teams in ice hockey and basketball. More than 3,000 live events per year.