This week, Wendell Scott, Google's Molly Beck, and WNBA Star Sylvia Fowles took the stage at the 2024 Sports Entertainment and Innovation Conference in Las Vegas! The three explored the growing impact of brand integrations in women's sports, highlighting the power of strategic partnerships and both Disney and Google's influence over the years. Disney has been at the forefront of amplifying the women's game for decades and the momentum will only continue to grow. It's not just a moment—it's a movement!
Disney Advertising
Advertising Services
New York, NY 39,962 followers
We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©
About us
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.
- Website
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http://www.disneyadvertising.com
External link for Disney Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Founded
- 2017
- Specialties
- Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights
Updates
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The Walt Disney Company has proudly announced 183 record-breaking nominations for the 76th Primetime Emmy® Awards! From ABC to Disney+, our content brands and studios have set new standards for excellence. Highlights: ✨ 181 nominations on our streaming platforms: 152 on Hulu and 32 on Disney+. ✨ The three most-nominated series of the year: Shōgun, The Bear, and Only Murders in the Building. Our diverse and award-winning content portfolio offers unparalleled opportunities for advertisers to connect with fans. Congratulations to all our incredible teams! https://lnkd.in/gm7vAWpQ
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✈Get ready for takeoff, SEC fans! We’re thrilled to announce that Southwest Airlines is now the Official Airline of the SEC through a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network. Launched on July 1, this partnership highlights the amazing athletic contributions across SEC football, men's and women's basketball, baseball, softball, gymnastics, and women's soccer. 🏈 🏀 ⚾ 🤸♂️ ⚽ ️ ️Southwest Airlines is bringing SEC fans everywhere closer to the action! 🏆 https://lnkd.in/guJsXyKS
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🎬 Lights! Camera! Action! On July 10, the 8-part series "In The Arena: Serena Williams," presented by Morgan Stanley, premieres on ESPN+. Dive into the most complete and intimate account of Serena Williams’ legendary career, featuring her firsthand perspectives and insights from key figures in her life. For decades, Disney has been at the forefront of amplifying female athletes and their voices in sports. Alongside our sponsors, we're committed to elevating women's sports – it's a movement, not a moment. Read more about Disney’s commitment to women’s sports and our brand collaborations in Variety: https://lnkd.in/gkiVRmCb
Disney Boosts Focus on Women’s Sports With Serena Williams Documentary on ESPN+
https://variety.com
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FX’s The Bear is back with season three premiering tonight, streaming exclusively on Hulu! We are excited to celebrate the return of Carmy, Sydney and Richie as they do what it takes to elevate their fine dining establishment, The Bear, to the highest level – all while doing their best just to stay in business. We integrated brands into this season in new and entertaining ways that meaningfully connect with fans of the show and the industry at large. Thank you to our sponsors for the collaboration this season! Read more from The Hollywood Reporter here: https://lnkd.in/geP8AET6
Stella Artois, Chef? How ‘The Bear’ Added In Brand Deals for Season Three
https://www.hollywoodreporter.com
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Congratulations to Jamie Power for being named Advertising Executive of the Year at this year's The StreamTV Show! Jamie has led Disney's addressable business to new heights – transforming the marketplace with industry-leading partnerships and delivering innovative solutions across programmatic and self-service. Under her leadership, Disney Advertising has powered and helped brands and marketers move the needle on their media investments to deliver their unique message to viewers across the Disney portfolio!
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📣 Are you ready to connect with streaming audiences using Disney’s first-party data? 📺 💡 Ernie Spencer and Reese K dive into 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦: 𝐅𝐚𝐦𝐢𝐥𝐲 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 and explain how advertisers can activate Generation Stream-inspired segments to reach and resonate with audiences. Watch the video and read more here: https://lnkd.in/gfSe5evj
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This just in! Don't miss Digiday's feature of Disney Advertising's foundational study, 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦: 𝐅𝐚𝐦𝐢𝐥𝐲 𝐄𝐝𝐢𝐭𝐢𝐨𝐧, and how Streaming TV creates connections, inspires nostalgia and remains a family ritual. Explore the dynamics of family life among streamers and what this all means for advertisers. Dive in! https://lnkd.in/gKCPD2iA
How streaming TV creates connections, inspires nostalgia and remains a family ritual
digiday.com
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This past year, Disney has made significant strides in delivering new capabilities to advertisers on Disney+... and this early success continues. Today, we are expanding our audience and data solutions to brands GLOBALLY! 🌎 Through a new relationship with Mercado Ads, we are creating connections between commerce and ad innovation - bringing best-in-class advertising capabilities to brands through new automation and outcomes. ➡ Read more here: https://lnkd.in/gnFXTfH2
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As we reflect on our time at Cannes, we want to thank our clients, partners and collaborators across the industry for a magical time this week 👏 ✨ From thought leadership to conversations on creativity and new innovation, our leaders showcased the strength of our portfolio and advertising technology that uniquely differentiates Disney. Thank you to our partners at Axios, Boston Consulting Group (BCG), Beet.TV, Experian, Google, Mastercard, World of Women Foundation, The Female Quotient, Yahoo Finance, Variety, Kroger, Adwanted Events, RTL, The Trade Desk, Nielsen, OpenAP, Deloitte, Coalition for Innovative Media Measurement (CIMM), PRWeek, Walmart Connect. And to top it all off, we're celebrating the Disney Advertising Corporate Communications team being named Cablefax's PR Team of the Year!
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